Tuesday, October 23, 2018

Pizza Hut’s Brand Invitation includes Grocerant Mix & Match Bundling

What chain restaurant brand is doing everything right in the minds-eye of the consumer currently? Yes, it is once again Pizza Hut.  Exhilarated at the on-going miscues by Papa John’s, Pizza Hut has stepped up edifying it’s relationship with the NFL and continues to expand fresh food offering for consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
So, when Pizza Hut released a new value menu that included a selection of items that go well beyond pizza, or even the current set of brand offerings Johnson knew they were continuing the good work.
Leveraging one of Foodservice Solutions® FIVE P’s of food marketing PRICE more than the others with the chain’s new $5 Lineup.  The new items priced at $5 apiece when customers order two or more. And while that menu includes a medium one-topping pizza or eight Wingstreet Wings, it also features new Crafted by Cinnabon Mini Rolls and the Ultimate Hershey’s Chocolate Chip Cookie.
Other items on the menu included Stuffed Garlic Knots, Tuscani Pasta, a double order of breadsticks and a four-pack of 20-ounce beverages. “There’s an incredible variety of food in this lineup,” Marianne Radley, chief brand officer for Pizza Hut in the U.S., said in a statement.
While much of the restaurant sector is capitulating year over year customer counts the team at Foodservice Solutions® believes that Pizza Hut will drive incremental customer counts at its more than 7,500 domestic locations. Price is a key component in Foodservice Solutions® FIVE P’s but so is PORTABILITY and as we all know Pizza Hut Delivers. 
The launch of Pizza Hut’s new value menu follows the chain’s recent updates to its Hut Rewards loyalty program that offers points for every dollar spent on food. The recently introduced Cinnabon Mini Rolls include 10 miniature cinnamon rolls topped with Cinnabon’s cream cheese frosting all can be delivered.  Are your sales trending up? Are your customer counts trending up?  Are you integrating the FIVE P’s?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

No comments:

Post a Comment