Sunday, October 28, 2018

Parker’s Technology Drives Fresh Food Fast

The convenience store sector picks up success clues much faster than many other retail food sectors of late according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Parker's is rolling out self-checkout across its footprint of 54 convenience stores across Georgia and South Carolina creating a ‘frictionless’ shopping platform or fresh food fast according to Johnson.
It’s been reported that Parker's completes more than 125,000 transactions daily across its network. Developed in conjunction with NCR, the new self-checkout technology speeds up transaction time and frees up cashiers to serve as in-store concierges, enabling them to focus on the total customer experience.
Parker's President and CEO Greg Parker stated "Our goal is always to deliver the ultimate in-store experience for our loyal customers. …This is an important step forward in our overall technology strategy at Parker's and in meeting the changing needs of consumers."
This technology will create a platform to edify the fresh food fast while driving incremental sales of meals and meal components from Parker’s Kitchen according to Johnson.  Fresh food fast edified with technology is a win for customer relevance and a win for incremental sales.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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