Tuesday, February 16, 2021

Wawa Builds a Better Burger


Wawa, with current store sales averaging $5 Million per store; adding a burger to the menu once again elevates Wawa, in the minds-eye of the consumer, and all fast-food retailers keeping an eye on the competition according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Consumers are dynamic not static and there is not a food retailer today that can mix, match, and bundle customer relevant food and beverage meal components into a perfect family meal better than Wawa according to Johnson.

Once again, leading menu development with consumer-focused interactive participatory marketing insights, the Wawa, the all-natural Angus burger is completely customizable with choice of cheese, endless fresh toppings, sauce and bacon.

So, get this, already a customer favorite, Wawa’s burger is the #1 top-selling item at Wawa’s new drive thru unit which regular readers of this blog know.  Other customers can order the burger in-store via touch screen, delivery service using third-party partners Door Dash, Grub Hub, Postmates and Uber Eats, and through curbside service starting at 4 p.m. daily. There is more.  You can win a burger for a year. 

Where to Win “Burgers for a Year” and “I Burger Wawa” Prize Packs

1.       “Burgers for a Year” Social Media Contest
Customers can enter to win a year supply of burgers by completing an online form here: 
https://www.wawa.com/burgers-for-a-year. One entry per customer. Entry website active on Monday, February 15 through Friday, February 19.

2.       Win “I Burger Wawa” Prize Packs
Customers can tune in to participating radio stations to win prize packs, including limited-edition “I Burger Wawa,” t-shirts and $25 gift cards to experience the new burger.

3.       Wawa Grand Openings
A custom Wawa burger-mobile will make appearances at Wawa’s upcoming grand openings to drive excitement with “I Burger Wawa” t-shirts. The first stop is scheduled at 7:30 a.m. on Thursday, February 18, at Wawa’s grand opening at 308 Highway 35, Eatontown, NJ, 07724.

Mike Sherlock, Chief Product Marketing Officer, Wawa stated “Wawa is excited to launch our new dinner platform in 2021 with the burger becoming the first dinner item to roll out across all stores,” … “Burger festivities are designed to give customers a taste of the new product and drive excitement for a new line of fresh, quality and convenient options at dinner time.”

Consider this, drive-thru’s, burgers, AM Coffee for breakfast, Hoagies for Lunch, snacks, beer, wine, fresh fruit, snacks, and more. So, let me ask, what are planning to mix & match into the perfect meal next? 

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

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