Friday, February 12, 2021

C-Stores Sappy Soapy ‘Tunnel of Love’


Who does not like a story about a ‘Tunnel of Love’ any time of year, let alone in February, the month that has Valentine’s Day? Convenience store and car wash operator Soapy Joe’s has the marketing chops of a large chain restaurant according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Soapy Joe’s focusing on customer relevance and the calendar decided to pull the trigger on consumer focus interactive participatory marketing.  So, couples who submit videos of car wash proposals get a year of free sudsings and chance to win big cash and engagement rings. Not bad, what do you think?

This year, Soapy Joe’s is inviting couples to “Propose at Soapy Joe’s,” share the video of popping the question and earn a chance to win big. Simple, straight forward and a solid interactive participatory customer relevant promotion according to Johnson.

Anne Mauler, vice president of marketing for Soapy Joe’s stated, “It was incredibly rewarding to bring together 10 couples to wed last year at our Imperial Beach location,” .. “We know COVID-19 has derailed a lot of wedding plans – one survey by Lending Tree even reported that 63% of engaged couples put off their wedding in 2020 and it’s likely that many more delayed engagement”

Mauler continued, “Soapy Joe’s believes that nothing should stand in the way of true love,…. “So we’re encouraging everyone who’s in love to come to Soapy Joe’s and ‘drive-thru on their way to I-do’. Plus, they could win wedding rings from San Diego’s own Honey Jewelry Co. and $10,000,” explained Mauler. “Not a bad way to start an engagement!”

Here is how it works” Videos will be accepted Sunday, February 14-Sunday, Feb. 28. Voting will go from Tuesday through Monday, March 2-8, at 11:59 p.m. PST. The winning couple will be announced on Wednesday, March 10.

To participate, couples can visit any Soapy Joe’s location, record their proposal from inside the car wash “Tunnel of Love.” Then, share on Instagram tagging @soapyjoes and @honeyjewelryco, and submit their video to Soapy Joe’s at .

There is no cost and no purchase necessary to enter. The only requirement is for entrants to be sure to flash their signature Soapy Joe’s air freshener on camera to qualify. It gets even better as all participating couples who share qualifying proposals at the Soapy Joe’s website will receive a year of free washes. One lucky couple, as voted by fans through Soapy Joe’s dedicated web page, will win wedding rings from San Diego-based Honey Jewelry Co. valued at $3,500 plus $10,000 cash.

Mauler went on to say, “Sharing your engagement story is a time-honored tradition, and we’re ‘bubbling up the ante’ by creating a unique experience that is the perfect backdrop for couples to express their individualism and love,” ... “We’re eager to see how San Diego’s fun-loving couples express themselves starting on Valentine’s Day.”

Soapy Joe’s operates 13 car wash locations, including two 7-Eleven franchises and an unbranded convenience store, each co-located with a car wash. One car wash location also performs auto service.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

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