Wednesday, February 17, 2021

Chef’s & Brand Marketers Opportunity is Knocking


Restaurants sales are but a fragment of what they used to be.  Food marketers’ budgets have been cut or cut back so far there is no reason to come to work and tell more people your closed again. Stifled chef’s and food marketers worry not. 

Do you have a concept ideation you have been toying with for years? Are you ready to drive new electricity into your ideation? You just might need a new partnership to do that. That new partnership combined with a new platform just might be you answer.

There is a new platform that will help you free your self from the ‘four walls’ and empower you to create, develop, and extend your creative juices into a top-of-mind brand for less than you ever thought.  In fact, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® there has never been a better time to expand your entrepreneurial skill-set. 

Mealco is a new platform that helps entrepreneurial foodies reimage the way the world develops restaurants. Mealco, a startup founded in 2019 that helps chefs create and manage virtual concepts. Chef’s can create food, and marketers can partner with chefs to promote meals, menus, mix & match meal bundling ideations. It is at the intersection of fresh flavorful food and customer relevant messaging that you can find Mealco, who by the announced last month that it had raised $7 million to help it improve its technology and add new concepts. Investors included Rucker Park Capital, FJLabs and Jonathan Zabusky, former CEO of Seamless.

Mealco plans to expand into the suburbs and other cities this year, taking its concepts along with it, Simon said. It has 50 New York chefs on a waitlist, and Simon believes it can create thousands of jobs as it scales.  “If we can create 100,000 new jobs in 2021, then we did something special,”

Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. Ask yourself do I need a push, new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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