Cumberland Farms Food Focus is ‘Farmhouse Fresh To Go’

 

Cumberland Farms like so many other convenience stores continue to expand its grocerant niche Ready-2-Eat and Heat-N-Eat fresh food options.  That evolution is occurring at the intersection of fresh food and technology and will prove to be a driver of incremental success according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

When Cumberland Farms opened its new location at in Middlebury, Conn., in late September it was like opening a new page in a book according to Johnson. The new store features the company’s innovative design, equipment and menu — all of which were created to expand the food choices and enhance the guest experience.

Larger than many other c-stores, spanning more than 4,400 square feet, they have eight gas fueling stations across four islands, 32 parking spots and the convenience of curbside pickup/order-ahead capabilities for pizza with the SmartPay Rewards app and are set to drive top line sales and bottom-line profits at scale with this new location.

With an extensive expanded variety of food and beverage items, the new Cumberland Farms l features its Farmhouse Fresh To Go concept, which includes a wide selection of breakfast and lunch sandwiches made daily in its own kitchen. In addition, Cumberland Farms Farmhouse line of baked goods, ice cream and snacks are available.

George Fournier, president of EG America, stated, “We’re excited to expand our presence in New Haven County with the opening of our new Middlebury store,” … “Guests will have the opportunity to enjoy our brand-new store, an expansive array of food and beverage options, and the friendly service we are known for.”

In case you did not know, Cumberland Farms has grown into a network of nearly 600 convenience stores across eight states. Today, Cumberland Farms continues to reflect the values it was built upon: providing fast, friendly service to customers by providing the best possible products at affordable prices.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter