7-Eleven Pizza is Hot On and Off Social Media

 

If you want to spice up your tase buds just a bit this October, you should pop into a 7-Eleven and try either a slice of 11-Pepper Sauce pizza or a bag of Paqui Haunted Ghost Pepper chips according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Gen Z and Millennials continue in search of new food items, well 7—Eleven has a deal that will spice up their day according to Johnson.

So, 7--Eleven is calling all fans of pizza, spicy food challenges and social media to visit a participating 7-Eleven convenience store for the One Slice Challenge. This is an interactive participatory consumer focused LTO targeting those that want either hot, hot, ho, food or new food experiences,

You should drop-in right away while supplies last, consumers can choose to eat one slice of any 7-Eleven pizza, top it with the retailer's proprietary 11-Pepper Sauce and a bag of Paqui Haunted Ghost Pepper chips, and wash it down with a can of Liquid Death Mountain Water. Now that a 1, 2, 3 punch that personally will pass on.  However, I assure you this LTO will garner the right crowd while elevating social media buzz for 7-Eleven.

Here is the social media side, 7-Eleven is asking fans to post their reactions on social media, using the hashtag #OneSliceChallenge on Instagram, TikTok or Twitter. The reward is ultimate bragging rights and the chance to be featured on 7‑Eleven social channels, according to the convenience retailer.

Amber Langston, 7‑Eleven product director of pizza, stated, "We want to celebrate the risk takers and those who are always up for a challenge by giving them a fun way to make 7‑Eleven part of their daily lives,"  "And what better way to try our new 7-Meat Pizza and 11-Pepper sauce than to combine them and add a satisfying crunchy chip to the top?!"

This trial is priced right as, everything necessary to participate in the One Slice Challenge is available for just $3 during the month of October, with the 7Rewards loyalty program. Components include:

·         Any slice of 7-Eleven pizza. Varieties include cheese, pepperoni or the new 7-Meat Pizza, featuring pepperoni, Canadian bacon, sausage, beef, bacon, diced ham, and Italian sausage.

·         

A packet of the "freakishly hot, try at your own risk" 11-Pepper Sauce, made from 11 varieties of peppers, including ghost pepper, habanero, chili powder, black pepper, white pepper, chipotle, jalapeño, ancho, pasilla, guajillo, and red pepper.

·         A 2-ounce bag of Paqui Haunted Ghost Pepper chips.

·         Any can of Liquid Death Mountain Water, still or sparkling.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter