Walmart Stores Excel Selling Branded Food Products

 

Famously Walmart revived frozen food sales by creating the ‘frozen food court’ filled with branded restaurant products.  Now it’s time to try and put some life back into the ‘center of the store’.  So why not do what works, sell customer craveable comfort foods from their favorite chain restaurants? 

Well according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solution® that is exactly what Walmart is doing.  Starting this month, fans of Jimmy John’s Jimmy Chips will be able to purchase the savory snacks for the first time at over 3,000 Walmart stores nationwide.

The chips will be Sold in new, large 8-oz bags, two fan favorite flavors of the chips – Regular and BBQ – will be sold alongside other premium brands of kettle-style chips at the world’s leading retailer starting at $2.98 per bag.

Darin Dugan, Chief Marketing Officer at Jimmy John’s, stated, “This is a huge moment for Jimmy Chips fans because for the first time, they will be able to shop for their favorite crunchy, flavorful chips at Walmart,” ... “We’re excited to be able to partner with America’s largest retailer to expand the Jimmy John’s portfolio and extend accessibility to consumers across the U.S.”

It gets even better as, each Jimmy Chips bag features a QR code to access the Freaky Fast Rewards program and enroll to earn tasty loyalty perks — like sandwiches, sides, drinks, and exclusive first-taste access to new products— on an ongoing basis. Once again regular readers of this blog know that is consumer focused integrated interactive participatory food marketing, and it works.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869