Sunday, December 26, 2021

Flame Broiler Extends Brand Halo to North Korean Refugees

How far does your brand reach?  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared can be found all around the world driving growth and extending the ‘halo’ of ‘better-4-you’ fresh food products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

Now, Flame Broiler, which is popular for serving delicious, healthy Korean-inspired bowls with honest, simple ingredients, is proud to team up with Liberty in North Korea (LiNK) to launch 12,000 Simply Magic Sauce bottles benefitting the North Korean people.

So, while supplies last, Flame Broiler will donate 15% of the net proceeds from the sweet and flavorful Simply Magic Sauce bottle sold with the LiNK label. Additionally, Flame Broiler will make a $5 donation for each newsletter signup through the QR code on the Simply Magic Sauce bottle.

In case you did not know, LiNK is an organization that aids North Korean refugees to escape through secret rescue routes and empowers resettled North Koreans to become advocates and agents of change. LiNK is mobilizing a movement of allies to stand with the North Korean people until they achieve their freedom.

Since Flame Broiler’s founder, Young Lee, built his business upon the principles of better living that his own father instilled in him. Young’s father, a refugee who escaped North Korea in the mid-1990s, raised his family in South Korea. They then relocated to the United States, where Young fell in love with the diverse culture of Southern California and raised a family of his own. In 1995, Young opened the first Flame Broiler restaurant, bringing the food of his homeland to his new community. Young knew the value of freedom from his father and has worked to extend the gift of healthy living through simple, delicious food inspired by his Korean roots.

Young Lee, Flame Broiler Founder, stated, “It’s important to understand and empathize with the challenges that North Korean people continue to face. LiNK is doing extraordinary and life-changing work which means a lot to me and my own family’s story,” … “As my father was a North Korean refugee and built a better life for our family in the United States, we hope the launch of our partnership with LiNK will bring awareness and help Northern Koreans reach safety, freedom as well as success.”

LiNK President, Hannah Song expressed her excitement around the collaboration saying, “We are so thrilled to work alongside Flame Broiler and the Lee Family to accelerate change on this issue and to bring forth more attention and support for the North Korean people.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

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