Friday, December 24, 2021

The Grocerant Niche is Empowering Consumer Choice


Foodservice Solutions® Tacoma, WA based Grocerant Guru®, Steven Johnson stated “Time starved yet flavor seeking consumers continue clamoring for meal components from non-traditional retail outlets and in 2022 this will become an industry focal point and key driver of top-line sales and bottom-line profits.”

The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food is once again poised to empower consumer choice at dinner with new and exciting full-flavored mix and match meal components.  Meal component mix & match meal bunding continues to be the undercurrent of retail food customer migration in every sector of food retail. Consumer are seeking food components that are filled with flavor that can be bundled into customized family meal or a personalized meal according to Johnson.

It is no surprise that 83.1% of meals eaten at home for dinner in Q 4 2021 include at least one Ready-2-Eat or Heat-N-Eat meal component according to the most recent Grocerant ScoreCards conducted by the team at Foodservice Solutions®.  Building a consumer retail food brand today requires a consumer focus, flexibility, and foresight with a grocerant niche twist.

This is very important, cultivating a brand is more important that managing a brand. Brands now more than ever need to dynamic not static.  They need to develop and grow with the consumer according to Johnson.  Identifying distinctive differentiated programs, positioning, and consumables by day part that reflect the brand, industry trends, consumer preferences with an eye on meal component bundling is a key to success.

Creating or identifying distinctive differentiated food consumables as an entity with identity by day part in the grocerant niche Ready-2-Eat and Heat-N-Eat is an art well understood by the team at Foodservice Solutions® who have been tracking the growth since 1991.  Understanding the unique balance between palate, price, pleasure, packaging, and the consumer’s drive for qualitative distinctive differentiated new food consumables requires both IQ and EQ.  Remember consumer eat with their eye’s first.

The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.  In industry speak, differentiated does not mean different to the consumer it means familiar. Are you growing top line sales and bottom-line profits? Have you considered offering more grocerant niche options?

Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson

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