Tuesday, July 26, 2022

Grocerant Niche Success Clue Sell Them Another Meal

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive customer migration in every sector of retail foodservice. Regular readers of this blog know that mix & match meal bundling is a hallmark of the grocerant niche.  Here are some recent grocerant Scorecard results that help you see why:


    1. Recent Grocerant ScoreCards found 81.1% of consumers don’t know what’s for dinner at Noon, and 61.1 don’t know what’ s for dinner at 4PM %.
    2. Roughly 63.7% of consumers purchase prepared food items from a retail location at least three times a month.
    3. 79.6% all dinners have at least 1 grocerant niche Ready-2-Eat and Heat-N-Eat meal component and 66.6% have two meal components.
    4. When asked if they wanted to cook dinner from scratch or assemble dinner from fresh meal components 91.3 % of Gen Z chose assemble from Fresh Prepared Meal Components and Millennials 83.4% chose meal components.
    5. Seventy-three percent of retail prepared food purchases are taken to go
    6. Prepared food purchases are frequently a planned purchase among 61.2% of shoppers, while 40.9% of shoppers said they buy prepared foods on impulse. Dinner has the highest amount of prepared food buys with 81.7% of respondents making purchases for that meal, while lunch comes in at 76.9% and breakfast at 61.4%.
    7. 57.8% of consumers would like to add Alcohol to a dinner order


Sam Oches, clearly understand the important role grocerant niche mix and match bundling is playing in the restaurant sector and recently spoke with; Goodcents The Kansas based chain rolled out Goodcents To Go.

In case you did not know Goodcents, is a 64-unit sandwich franchise based outside Kansas City, adapted its business around off-premises service during the COVID-19 pandemic just like every other restaurant chain. But where many focused on delivery, takeout and drive thru, Goodcents discovered another valuable off-premises tool: grab-and-go. (Heat-N-Eat fresh prepared food)

Regular readers of this blog know that, Goodcents To Go, the brand’s grab-and-go cooler stationed inside the restaurants, offers menu options beyond Goodcents’ standard sandwich lineup; along with cold sandwiches, there’s also pasta, salmon and roast beef.

Farrellynn Wolf, Goodcents’ CEO, joined Oches on the latest episode of Take-Away to discuss that grab-and-go platform, how Goodcents is leaning into its customers’ wants and needs as it further adapts the brand, and why the existing guest is far more valuable than the potential one.

In this conversation, you’ll find out why:

·         Grab-and-go can serve as another off-premises frontier

·         New guests are great, but there’s real potential in getting your existing fans to come more often

·         Landlords need a tenant as much you need some real estate — negotiate as such

·         You won’t grow if your franchisees aren’t engaged in your programs

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food can help you drive top line sales and bottom-line profits.  Are you ready to drive sell more meals with less labor?

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869 

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