Recently Kroger's new loyalty membership program Boost launched nationwide, representing the latest expansion of its loyalty program. This program cost, but the time saving just might be worth more than the coast according to Johnson.
So, the annual membership provides customers unlimited free grocery delivery on orders of $35 or more, fuel discounts of up to $1 per gallon and additional savings on the grocer's Our Brands products, the Cincinnati-based grocer said. Kroger estimates that the membership can save customers more than $1,000 per year on fuel and grocery delivery. The tiered program gives customers the choice of two annual membership levels at $59 or $99.
Yael Cosset, SVP and chief information officer for Kroger, stated, "As customers continue to evolve how they shop and eat, this expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such as Delivery," …. "We are committed to consistently delivering a best-in-class seamless experience with zero compromise—the fresh and quality products our customers want, how they want it and when they want it. We recognize this is especially important as our customers are facing an inflationary environment and rising fuel prices."
"Kroger achieved strong first-quarter results as we successfully executed on our strategy of Leading With Fresh and Accelerating With Digital,” he said.
“Boost contributes to our rapidly expanding seamless ecosystem, bringing value and convenience to many more families across America as we roll-out new delivery fulfillment centers," said Bill Bennett, Kroger VP and head of e-commerce. Bennett also added that that through Boost, Kroger is confident it has built a differentiated membership program that its customers will love.
Digital natives like convenience more than shopping. Time starved and inflation just might drive incremental customers into this new program according to Johnson.
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