Chipotle Expanding Partnership with U.S. Women's National Team Soccer Players

 

When Chipotle Mexican Grill announced it is partnering with U.S. Women's National Team (USWNT) soccer players Rose Lavelle and Sophia Smith to launch their go-to orders as official menu items on the Chipotle app and Chipotle.com for a limited time starting July 1.

There was no doubt that the marketing team at Chipotle was looking at key demographic information the reveled the future growth of Women’s soccer was where they wanted to be according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Customers and soccer fans will be able to experience Rose and Sophia's essential training meal while watching the USWNT in their qualifying matches throughout July. 

At Chipotle looking a customer ahead means looking at partnerships that can grow and drive new electricity into the brand for years to come. According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson.  Check it out:

 

·         Rose Lavelle Bowl

·         Chicken, Brown Rice, Black Beans, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Lettuce, Guacamole, and a side of Chipotle-Honey Vinaigrette Dressing

·         Sophia Smith Bowl

·         Chicken, Brown Rice, Black Beans, Pinto Beans, Tomatillo-Red Chili Salsa, Roasted Chili-Corn Salsa, Sour Cream, and Cheese
 

Customers and soccer fans who order either the Rose Lavelle Bowl or Sophia Smith Bowl will be entered for a chance to win an autographed jersey from each respective athlete.

Chipotle, is an official sponsor of the U.S. Soccer Federation, worked with Rose and Sophia to create behind-the-scenes content that showcases how they overcome the challenges of competing at the highest level of soccer. Chipotle's Real Food for Real Athletes platform focuses on helping athletes across all levels perform their best by providing proper nutrition through real food and real ingredients.

Fans can learn more about Rose's journey back from injury to the USWNT and how Sophia's use of meditation is helping her prepare for the spotlight by viewing their "Unwrapped" videos here:

·         Rose: https://www.instagram.com/p/CfU17sCAsvZ/?hl=en

·         Sophia: https://www.instagram.com/p/CfUvG_dF0iy/?hl=en

"Rose and Sophia are ringing in a new generation for U.S. women's soccer, and we're excited to play a part in powering their training regimens as they prepare for the world's biggest stage," says Stephanie Perdue, Vice President of Marketing at Chipotle. 

Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter