Elevating Fresh Food Sales Fast with Wow Bao

 

How are you growing your brand?  Consumers are on the move brands must go and grow with consumers.  Digital natives including Gen Z and Millennials are in constant search of new food choice experiences and love technology. 

It is at the intersection of technology and full-flavored Wow Bao that consumers are discovering the value of high technology vending machines according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Early July Wow Bao announced a food industry-leading partnership with Automated Retail Technologies and it’s Just Baked Hot Food kiosks. This is the first Asian bao available through high-tech vending machines across North America, Johnson believes this will be the first of many new branded food options utilizing High-Technology Vending machines.

OK so get this, Wow Bao is inside of Just Baked vending machines will begin its roll out in non-traditional locations the ilk of hospitals, hotels, bars, schools, airports and casinos. Florida and Georgia are the first markets to launch, and the team has an aggressive growth plan to increase the footprint across the US and Canada through 2022 and 2023. 

Geoff Alexander, Wow Bao’s President and CEO, stated, “After seven years of research and development, we are excited to conveniently offer Wow Bao’s signature items via Just Baked’s Hot Food Vending machines in otherwise food desert locations,” …  “Wow Bao has always believed that evolution & innovation are important to grow the brand, and we are incredibly excited for this partnership.” 

The partnership launched the first week of July with 50 kiosks in 24 different cities offering Wow Bao favorites such as Teriyaki Bao, Mongolian Beef Bao, Chicken Dumplings, and Coconut Custard Bao. 

Kevin Haggerty, VP of Customer Success at Automated Retail Technologies, stated, “As soon as we tested Wow Bao through our kiosk, we knew we had a home run,” ... “Serving Wow Bao Asian street food through our revolutionary Just Baked Hot Food kiosk allows us to bring this delicious product to places that previously couldn’t get this high-quality hot food before.”

Vending can drive new electricity into your brand.  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson. 

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869