McDonald’s Mondays: 10 Reasons This Should Be a Real Thing Soon

 

When you combine consumer craving for comfort food with the psychology of routine, you get an untapped goldmine: McDonald’s Mondays. According to Steven Johnson, the Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®, brands that build ritualized eating habits create daily relevance that drives long-term success. Outside eyes can elevate inside results driving top-line sales and botton-line profits, Johnson ideation can do just that!

Why McDonald's Monday's

to Build a 

Larger Share of Stomach

Here’s why McDonald’s should own Mondays — and how it can win over customers one week at a time:

1. Start the Week with a Predictable Treat

Insight: Customers crave structure, especially at the start of the week. A familiar, affordable meal like a McChicken or Sausage McMuffin adds comfort and consistency.
Grocerant Guru® Tip: Repetition equals relevance. Offer bundled Monday deals that reward routine — think BOGO breakfast sandwiches or $5 combo meals.

2. Reignite Dine-Out Habits Post-Weekend

Insight: Consumer traffic dips on Mondays after a weekend of spending. A McDonald’s Monday promo reverses that trend.
Grocerant Guru® Tip: Drive top-line growth with limited-time meal components like Monday-only sauces, secret menu hacks, or collectible toys.

 

3. Anchor Daypart Promotions Around Breakfast

Insight: McDonald's dominates breakfast — but Monday is when people skip it most. That’s opportunity.
Grocerant Guru® Tip: Push "Desk to Drive-Thru" bundles like Egg McMuffin + Premium Roast Coffee for under $3. Add a digital receipt coupon for a lunch discount.

4. Create a Weekly Brand Ritual

Insight: Brand rituals like “Taco Tuesday” or “Pizza Friday” drive repeat behavior. McDonald’s owns the scale to own Mondays.
Grocerant Guru® Tip: Position it as “Your First Win of the Week.” Use in-app push alerts to offer early morning deals and encourage check-in behaviors.

 

5. Drive App Engagement Through Exclusivity

Insight: 74% of Gen Z and Millennials prefer ordering through apps — especially for exclusive offers.
Grocerant Guru® Tip: Launch a McDonald’s Monday "Scratch & Save" digital promo — unlock surprise discounts only through the app every Monday.

6. Turn Monday into a Social Media Movement

Insight: Consumers love alliteration and shareable rituals. #McDonaldsMondays can trend with little effort.
Grocerant Guru® Tip: Seed content with influencers showcasing meal deals, mood-boosting meals, and happy team lunches. Celebrate user-generated content.

 

7. Incentivize Groups and Office Orders

Insight: Office workers are more likely to order food at the beginning of the week when meal planning is low.
Grocerant Guru® Tip: Offer group ordering discounts — “Buy 4, get 1 free” bundles or team-size nugget deals. Add a catering-friendly breakfast tray.

8. Increase Cross-Daypart Sales

Insight: 62% of quick-service customers will revisit a brand twice in one day if incentivized.
Grocerant Guru® Tip: Print “Come Back Coupons” on Monday morning receipts valid for Monday dinner — meal continuity drives frequency and trust.

 

9. Test New Menu Items at Low-Risk Times

Insight: Monday provides a low-stakes window to trial new sauces, snack wraps, or bundling techniques.
Grocerant Guru® Tip: Use Mondays to spotlight global menu items or regional LTOs. Drive curiosity with statements like “Only on McDonald’s Monday.”

10. Boost Check Averages Through Bundled Meal Components

Insight: The grocerant strategy thrives on mix-and-match meal component bundling.
Grocerant Guru® Tip: Create McDonald’s Monday Bundles (entrée + drink + side) that allow customers to swap items — such as a Filet-O-Fish + apple slices + iced coffee — creating perceived value without deep discounting.

 

Think About This from the Grocerant Guru®:

“McDonald’s Mondays isn’t just a promotion — it’s a pathway to brand ritual, digital engagement, and frequency-driven success. In today’s convenience-centric food landscape, winning the week starts with winning Monday.” – Steven Johnson, Grocerant Guru®

Success Leaves Clues—Are You Ready to Find Yours?

One key insight that continues to drive success is this: "The consumer is dynamic, not static." This principle is the foundation of our work at Foodservice Solutions®, where Steven Johnson, the Grocerant Guru®, has been helping brands stay relevant in an ever-evolving market.

Want to strengthen your brand’s connection with today’s consumers? Let’s talk. Call 253-759-7869 for more information.

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At Foodservice Solutions®, we specialize in consumer-driven retail food strategies that enhance convenience, differentiation, and individualization—key factors in driving growth.

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