McDonald’s Mondays: 10 Reasons This Should Be a Real Thing Soon

 

When you combine consumer craving for comfort food with the psychology of routine, you get an untapped goldmine: McDonald’s Mondays. According to Steven Johnson, the Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®, brands that build ritualized eating habits create daily relevance that drives long-term success. Outside eyes can elevate inside results driving top-line sales and botton-line profits, Johnson ideation can do just that!

Why McDonald's Monday's

to Build a 

Larger Share of Stomach

Here’s why McDonald’s should own Mondays — and how it can win over customers one week at a time:

1. Start the Week with a Predictable Treat

Insight: Customers crave structure, especially at the start of the week. A familiar, affordable meal like a McChicken or Sausage McMuffin adds comfort and consistency.
Grocerant Guru® Tip: Repetition equals relevance. Offer bundled Monday deals that reward routine — think BOGO breakfast sandwiches or $5 combo meals.

2. Reignite Dine-Out Habits Post-Weekend

Insight: Consumer traffic dips on Mondays after a weekend of spending. A McDonald’s Monday promo reverses that trend.
Grocerant Guru® Tip: Drive top-line growth with limited-time meal components like Monday-only sauces, secret menu hacks, or collectible toys.

 

3. Anchor Daypart Promotions Around Breakfast

Insight: McDonald's dominates breakfast — but Monday is when people skip it most. That’s opportunity.
Grocerant Guru® Tip: Push "Desk to Drive-Thru" bundles like Egg McMuffin + Premium Roast Coffee for under $3. Add a digital receipt coupon for a lunch discount.

4. Create a Weekly Brand Ritual

Insight: Brand rituals like “Taco Tuesday” or “Pizza Friday” drive repeat behavior. McDonald’s owns the scale to own Mondays.
Grocerant Guru® Tip: Position it as “Your First Win of the Week.” Use in-app push alerts to offer early morning deals and encourage check-in behaviors.

 

5. Drive App Engagement Through Exclusivity

Insight: 74% of Gen Z and Millennials prefer ordering through apps — especially for exclusive offers.
Grocerant Guru® Tip: Launch a McDonald’s Monday "Scratch & Save" digital promo — unlock surprise discounts only through the app every Monday.

6. Turn Monday into a Social Media Movement

Insight: Consumers love alliteration and shareable rituals. #McDonaldsMondays can trend with little effort.
Grocerant Guru® Tip: Seed content with influencers showcasing meal deals, mood-boosting meals, and happy team lunches. Celebrate user-generated content.

 

7. Incentivize Groups and Office Orders

Insight: Office workers are more likely to order food at the beginning of the week when meal planning is low.
Grocerant Guru® Tip: Offer group ordering discounts — “Buy 4, get 1 free” bundles or team-size nugget deals. Add a catering-friendly breakfast tray.

8. Increase Cross-Daypart Sales

Insight: 62% of quick-service customers will revisit a brand twice in one day if incentivized.
Grocerant Guru® Tip: Print “Come Back Coupons” on Monday morning receipts valid for Monday dinner — meal continuity drives frequency and trust.

 

9. Test New Menu Items at Low-Risk Times

Insight: Monday provides a low-stakes window to trial new sauces, snack wraps, or bundling techniques.
Grocerant Guru® Tip: Use Mondays to spotlight global menu items or regional LTOs. Drive curiosity with statements like “Only on McDonald’s Monday.”

10. Boost Check Averages Through Bundled Meal Components

Insight: The grocerant strategy thrives on mix-and-match meal component bundling.
Grocerant Guru® Tip: Create McDonald’s Monday Bundles (entrée + drink + side) that allow customers to swap items — such as a Filet-O-Fish + apple slices + iced coffee — creating perceived value without deep discounting.

 

Think About This from the Grocerant Guru®:

“McDonald’s Mondays isn’t just a promotion — it’s a pathway to brand ritual, digital engagement, and frequency-driven success. In today’s convenience-centric food landscape, winning the week starts with winning Monday.” – Steven Johnson, Grocerant Guru®

Success Leaves Clues—Are You Ready to Find Yours?

One key insight that continues to drive success is this: "The consumer is dynamic, not static." This principle is the foundation of our work at Foodservice Solutions®, where Steven Johnson, the Grocerant Guru®, has been helping brands stay relevant in an ever-evolving market.

Want to strengthen your brand’s connection with today’s consumers? Let’s talk. Call 253-759-7869 for more information.

Stay Ahead of the Competition with Fresh Ideas

Is your food marketing keeping up with tomorrow’s trends—or stuck in yesterday’s playbook? If you're ready for fresh ideations that set your brand apart, we’re here to help.

At Foodservice Solutions®, we specialize in consumer-driven retail food strategies that enhance convenience, differentiation, and individualization—key factors in driving growth.

👉 Email us at Steve@FoodserviceSolutions.us
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NORR Kitchen a Portland, OR Grocerant

 

If you picture great food looking good you might be thinking about NORR Kitchen, that opened today in Portland, Oregon. Developed by a group of collective passionate creatives. Consider that NORR Kitchen was a production studio turned eatery, originally designed for creating, testing, and video-graphing beautiful cuisine.

The NORR Team wanted to share their passion not only in pictures but in dishes for the community to enjoy at home, at the office or in NORR’s production studio in the heart of downtown Portland. Its clear that’s why they are focusing on elevated grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

NORR Kitchen founder Christiann Koepke, stated, “We built NORR Kitchen to expand from digital work inside our four walls to also bring incredible food to the Portland community around us,” …. “This has allowed us to provide multiple offerings including on-site and off-site catering, multi-course ticketed dinners, and take-out and delivery services through a delicious and dynamic menu.”

Matt Hobbs, best known as chef de cuisine at Rosa Rosa, and previously as executive sous chef at the Michelin-starred Blue Duck Tavern in Washington, D.C., has been tapped as executive chef and director of culinary operations at NORR Kitchen. It’s clear they have a talented team.

While at Rosa Rosa Hobbs garnered a deep understanding of the Portland palate, Hobbs will hand-craft starters, entrees, and desserts made with seasonal ingredients, local sources and innovative preparations. The goal is to have dishes will be as delicious as they are beautiful, aligning seamlessly with the NORR Team’s elevated culinary vision and aesthetic.

“We look at the food we make from so many perspectives; it needs to look beautiful, taste extraordinary, and be life-enhancing. The experience should make our customers’ lives both easier and more delightful,” says Hobbs.

So, when you take your next trip to Portland, you can find NORR located at 920 NE Glisan St. NORR Kitchen’s take-out and delivery menu will showcase elevated and updated versions of well-loved classics and regional specialties while always paying attention to sustainable ingredients and ethical sources.

The menu selection will be updated regularly as the culinary team and NORR Kitchen founder Christiann Koepke, explore seasonality and inspiring cultural trends. Highlights include:

·         White Truffle Garlic Bread with fresh Ricotta, Buffalo Mozzarella, Grand Padano, and herbs

·         Smoked Tomato Arancini with Smoked Tomato Risotto, Basil, Scamorza, Parmesan Reggiano, and Pomodoro Sauce

·         Tuscan Kale Salad with Crispy Chickpeas, Pear, Almond, Pancetta, Aleppo Pepper and Parmesan Vinaigrette

·         Ditalini with Pork Fennel Sausage, Rapini, Seasonal Squash, Parmesan Cream, and Aleppo Chili Oil

·         Olive Oil Cake with Lemon Ricotta Whipped Cream, Seasonal Fruit and Pistachios

NORR Kitchen’s takeout and delivery will be available Wednesday through Sunday from 10.30 a.m. to 3.30 p.m. and the weekly menu will be available online and on Instagram with weekly specials to be announced each week. Take-out orders can be placed by phone for pick up or delivery through Door Dash and Postmates.

Talk about being in the center of the grocerant niche, NORR Kitchen also caters events of all sizes both on and off-site. Catering inquiries can be made by calling 503-941-0407 or emailing hello@norrkitchen.com. Intimate ticketed, chef-led dinners inside the studio are planned for phase two of the NORR Kitchen experience. Details on dinners will be forthcoming soon.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter