Showing posts with label Digital Food Sales. Show all posts
Showing posts with label Digital Food Sales. Show all posts

Tuesday, August 19, 2025

10 Essential Guidelines for Winning in Foodservice Today

 

Manifesto for Visionary Brands

1. Be a Leader, Not Just a Manager

In today’s foodservice landscape—where technology, consumer preferences, and sustainability pressures are constantly shifting—leadership isn’t optional; it’s the engine that drives growth. Example: Brands like Sweetgreen and Chipotle thrive because leadership pushes bold concepts—digital-first ordering, supply chain transparency, sustainable sourcing—while empowering their teams to innovate.

2. Know What’s Under Your Umbrella

Clearly define the business you’re in—not just the food you serve, but the problems you solve. Example: Starbucks isn’t just in the “coffee” business; it’s in the “third place” business—offering comfort, connection, and consistency.

3. Get and Stay Close to Your Customer

Your guests’ expectations evolve fast. Use data, not guesswork, to understand them. Example: Domino’s “Pizza Tracker” created transparency and strengthened customer connection.

4. Know Your Playing Field

Understand market forces, from ingredient costs to tech trends. Example: Burger King’s early adoption of plant-based offerings gave it a competitive edge.

5. Know Your Real Rivals

Competition is everywhere—meal kits, grocery hot bars, delivery apps. Example: 7-Eleven’s fresh, chef-inspired meals challenge QSRs at lunch.

6. Use the Element of Surprise

Break out of the box and create buzz. Example: Taco Bell’s Mexican Pizza comeback was a masterclass in hype and timing.

7. Focus, Focus, Focus

Avoid distractions that dilute your identity. Example: In-N-Out’s tight menu keeps quality high and loyalty fierce.

8. Concentrate Your Resources

Invest in initiatives with the biggest impact. Example: McDonald’s digital platform drove record engagement.

9. Stay Mobile and Agile

Adapt quickly to shifting habits. Example: Restaurants that pivoted to family meal kits in 2020 often survived or grew.

10. Advance and Secure

Play offense, not just defense. Example: Shake Shack’s deliberate drive-thru rollout ensured quality and brand integrity.

“Things do not change; we change.” – Henry David Thoreau

In foodservice, success is never an accident—it’s the product of foresight, disciplined execution, and a willingness to evolve.

Wednesday, May 15, 2024

McDonald’s Looking a Customer Ahead and Sharing some Success Clues

 


Success does leave clues and McDonald’s has picked up a lot of clues over the years and according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® from time to time they share some of the clues will all of us.  When they do it’s important that you take note of what they are saying.   This is one of those times.

Fast-food behemoth McDonald's is making a strategic shift towards digital marketing, with plans to invest hundreds of millions of dollars in digital innovation. This includes new ordering channels, personalization, and loyalty programs. The move underscores the growing importance of digital marketing in the food industry, particularly for chain restaurants. 



1.   McDonald's is creating a digital marketing fund in the U.S., which will account for 1.2% of franchisees' digital revenues starting in 2025. This fund will be financed through existing marketing contributions from franchisees. 

2.  The company anticipates that this reallocation of contributions will enhance a typical store's cash flow by approximately $2,600 per year. 

3.  The strategy involves diverting funds from lower ROI marketing initiatives to digital marketing. The specifics of these shifts will be determined in collaboration with franchisees. 

4.  McDonald's Global Chief Marketing Officer, Morgan Flatley, stated that the company has already started to balance traditional mass media spend with investment in digital marketing capabilities. 


5. McDonald's digital sales have been instrumental in driving overall sales growth in recent quarters. The company's loyalty program has amassed 150 million active users globally and 34 million in the U.S., surpassing Starbucks. 

6.   Future investments will focus on new ordering channels, including web-based ordering without app downloads, personalized order recommendations, and next-generation loyalty features. 

7.  In 2025, McDonald's will shift funding for its digital marketing tools, such as its mobile app and customer relationship management system, into its digital marketing fund. This approach will initially be adopted in five global markets: the U.S., Australia, Canada, Germany, and the U.K. 


8.  Tariq Hassan, McDonald's U.S. Chief Marketing and Customer Experience Officer, and Whitney McGinnis, U.S. Chief Information Officer, emphasized the need to modernize the company's marketing model to personalize customer interactions. 

9. They also stated that the company will collaborate with franchisee leadership to incorporate digital marketing costs into the marketing budget and align this change with McDonald's 2025 plans in the U.S. 

10.  They believe this funding model will enhance understanding of consumer behavior, optimize customer lifetime value, and maintain systems for data management, network security, and data storage. 

This shift towards digital marketing underscores the critical role of digital innovation in the food industry. It highlights the need for chain restaurants to allocate separate funds and campaigns for digital marketing, ensuring they stay competitive in the evolving market landscape. 

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 






Saturday, September 18, 2021

Zippin Checkout-free Technology backed by Maven Ventures


At the intersection of employee activation and retention is the cost of both.  Labor cost has proven not to be ‘transitory’ unless you can account for employees that have been replaced with the use of new technology, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Zippin the Checkout-free technology provider recently closed a $30 million Series B funding round with participation from new and existing investors including OurCrowdMaven VenturesEvolv Ventures and SAP. The new round brings Zippin’s total funding to more than $45 million.

With labor cost on the up-swing, employees harder and harder to come by, this new cash boost comes on the heels of significant progress the company has made in recent months, including signing numerous new accounts, launching multiple new public checkout-free stores, and further solidifying their leading technology within the future of retail.

Did you know that, Zippin currently powers checkout-free stores across four continents, in diverse retail formats such as convenience stores, grocery stores, sports stadiums, hotels and residential buildings. The funding round will enable Zippin to scale its checkout-free platform as well as power tens of thousands of stores by 2025. How are you lowering cost and driving customer relevance with a faster check out process?

So, Zippin’s customers include the world’s largest food service providers Aramark Corp. and Compass Group, Japan’s third-largest convenience store chain Lawson, and Brazil’s largest retailer Americanas, all of whom are expanding their checkout-free store footprints rapidly.


Here is what you need to know. Zippin’s multi-modal artificial intelligence (AI) technology is unique among its startup peers, and enables Zippin to deliver greater than 99.9% accuracy even in stores with high shopper density and a complex selection of products, including unbranded and small-sized items.

No need to remodel or build from new as Zippin’s solution works equally well in newly constructed stores and existing store retrofits. The Series B funding will help Zippin accelerate the pace of innovation in the areas of deployment and maintenance, where past initiatives like Zippin Cube have already cut time-to-deployment by a factor of five. Zippin’s goal is to retrofit stores within a single day with zero or minimal down time for retailers.

OurCrowd founder and CEO Jon Medved, stated, “Their technology advantage is one of the main reasons we chose Zippin,” … “We evaluated several companies in this space and found Zippin to be the clear leader with most stores in public settings.”

Medved continued, “Many of the Zippin-powered stores in sports venues can attract up to 500 shoppers in a single hour, putting the underlying AI to the ultimate test. “Zippin’s continued growth in such challenging environments is evidence of their superior technology, and also a competitive advantage, allowing their AI to train on some of the richest datasets provided by those challenging environments.”

Zippin co-founder and CEO Krishna Motukuri explained the company has seen increased demand and rapid adoption of checkout-free technology during the pandemic. “Shoppers want contactless experiences everywhere they go,” Motukuri said. “As retailers realize that frictionless checkout-free technology is also contactless by design, they see a great opportunity to kill two birds with one stone. With a checkout-free platform like Zippin, retailers can offer shoppers what they are looking for today, and future-proof their business, both at the same time.”


Success clues, Zippin was founded by industry veterans from Amazon and SRI with deep backgrounds in retail technology, AI and computer vision, Zippin has developed the next generation of checkout-free technology enabling retailers to quickly deploy frictionless shopping in their stores. Its patent-pending technology uses AI, deep learning and sensor fusion to power its consumer experience: banishing checkout lines and self-scanners for good, and allowing shoppers to zip in and out with their purchases.

Zippin’s platform also leverages product and shopper tracking through overhead cameras, as well as smart shelf sensors, for the highest level of accuracy even in crowded stores. Zippin has offices in San Francisco, Dallas, Toronto and India.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869 



Thursday, January 28, 2021

Denny’s Digital Dining will Drive Growth

 

Sometimes growth is overshadowed by survival and family dining chain Denny’s known for great breakfast has been hit hard, preliminary domestic same-store sales results for the COVID-19 pandemic year were down 31%. Pancakes just don’t travel well most customers must believe.

Denny’s has a corporate staff loaded with industry knowledge, ability, and a marketing skill-set that equals any chain restaurant in the U.S. today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

If you have talent, put it to work, and let it drive success, according to Johnson that exactly what Denny’s Corp. did.  Now Denny’s is testing two virtual brands that it plans to expand in 2021 and they “focus on burgers and melts,” something they know a lot about. 

Denny’s operators have been testing the two new virtual offerings, said John Miller, Denny’s CEO, in a statement, “Both concepts have shown promising results in testing and each is expected to be launched in the first half of fiscal 2021 in over half of Denny’s domestic restaurants,”

Looking a customer ahead, looking for growth, virtual brands will drive greater operational efficiencies, top line sales, and bottom-line profits according to Johnson. Denny’s deep marketing insights will provide valuable date points to drive incremental success.  It will pay dividends to keep an eye on Denny’s marketing messaging and their new virtual brands.

Battle for Share of Stomach


Miller went on to say, “With increasing distribution of vaccines, newly passed fiscal stimulus that should benefit our franchisees and the ongoing resolve of our operators, I am confident that Denny’s is well-positioned to continue navigating through the pandemic in an effective manner while preparing for future growth,”

Don’t do nothing, empower your team, look a customer ahead. Miller stated, “to be impressed with how resilient and steadfast our teams are in their commitment to serving our guests. Denny’s operators have maintained a dedicated focus on health and safety protocols while embracing innovative solutions such as curbside ordering, outdoor dining where permitted and testing two new virtual brands in an environment challenged by mandated restrictions.”

Where will your brand find customer relevance? If the customer moves are you willing to move with them?  Does your brand look more like yesterday, than today’s brand, or tomorrows? What consumer touchpoints can you edify moving forward? Here are two word we all learned in school.  Operational Efficiencies use your education, skill-set to drive top line sales and bottom-line profits.

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869