Mr. Gatti’s Craveability Equals Dinner Table Delights

 

The more consumer focused, consumer interactive, consumer participatory a brand is the more frequency a customer will show it according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Mr. Gatti’s Pizza with 113 locations is now open and in development nationwide, has recently bottled its famous buttermilk Ranch Dressing after more than 50 years of customer requests. Mr. Gatti’s is edifying it base customers while extending its brand to a new channel, new generation of customers with the Ranch Dressing and Dip.

Now get this, the Mr. Gatti’s Famous Ranch Dressing & Dip comes packaged in 16-ounce recyclable bottles, and is now available for sale at select Mr. Gatti’s locations for $8.99 and online at www.MrGattisPizza.com for $10.99 (shipping included). Beginning in Q4 2021, Mr. Gatti’s anticipates it will also be available for sale within the refrigerated produce sections at select Texas grocery locations, with nationwide grocery distribution commencing in 2022. That’s a brand invitation many companies could consider.

Most of you know that the made from scratch daily, Mr. Gatti’s Ranch Dressing is crafted using a proprietary blend of premium ingredients – real mayonnaise, farm-fresh buttermilk, and fresh-pressed herbs and spices – and carefully blended to deliver its full flavor that customers expect and continue to come back for, time-and-time again. We call it craveability.

So, in order to capture the rich flavor profile and creaminess of its in-store Ranch Dressing, Mr. Gatti’s worked with its co-packer for more than a year to develop and perfect the recipe for the new bottled Mr. Gatti’s Famous Ranch Dressing & Dip. To be served cold and always refrigerated, it has a best buy date of 120 days. 

Travis Smith, VP-marketing of Mr. Gatti’s Pizza, stated, “Mr. Gatti’s Famous Ranch Dressing & Dip is almost as famous with our customers as is our pizza. If we couldn’t match the quality of our in-house product, we weren’t going to make it. It had to live up to our standards and our customers’ high expectations – period,” … “Literally 50+ years in the making, we’re thrilled to finally offer take-home bottles of our Ranch Dressing for customers old and new to enjoy at home.”

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

Do You Understand the term Share of Stomach as well as your competitor?

Why do consumers like your brand?  Who are your customers and where do they eat when they are not buying food from your current location? Does fresh food play an important role in what consumers like about your menu, meals, and or food?

Those are the questions Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks you should be asking and thinking about if building top-line sales and bottom line profits are important to you. If this is all ‘Greek’ to you; let me introduce you to some real Greeks that understand how to drive brand value and customer relevance. 

CAVA, was founded by three first-generation Greek Americans—Ted Xenohristos, Ike Grigoropoulos and Executive Chef Dimitri Moshovitis.  Today CAVA has 75-plus locations that provide a welcoming fast-casual experience with a fully customizable menu composed of fresh ingredients, made in-house every day. 

Regular readers of this blog know about CAVA and how they have built a valued fast-casual restaurant brand and CPG business in a parallel path since the start of the business, which has helped fuel CAVA’s overall growth as an all-encompassing food brand.

Battle for Share of Stomach

Now CAVA has expanded signature line of dips and spreads to Whole Foods Markets nationwide.  This May, the CAVA grew its CPG business at Whole Foods Markets from 209 stores in four regions to all 474 Whole Foods Markets coast to coast, nearly doubling the brand’s CPG footprint.

CAVA currently offers 10 CPG skus, including Crazy Feta, Organic Caramelized Onion Hummus, Roasted Red Pepper Hummus, Organic Traditional Hummus, Spicy Hummus, Eggplant + Roasted Red Pepper Dip, Organic Roasted Garlic Hummus, Traditional Hummus, Harissa, and Tzatziki. Availability varies by region.

In 2018, CAVA completed acquisition of Zoes Kitchen, a Plano, Texas-based restaurant with more than 250 restaurants in 20 markets. While CAVA has continued to grow both its fast-casual restaurants and CPG business in a parallel path since the start of the business, which has helped fuel CAVA’s overall growth as an all-encompassing food brand. Where do your customers buy food when they are not at your location? Are you building a brand or placing limits on your brand, menu, meals, and meal components?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.