College Football, Basketball Game Day Try a Greek Feast

 

Wow once again it’s that time of year where friends and family are gathering to tailgate or watch a game together as college football is in full swing, and college basketball is just starting.  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® wants you to expand your food discovery and dazzle your friends and family with a Great Feast from  ,The Great Greek Mediterranean Grill.  

In fact, if you Go Greek For Your Next Catering Order! You can Enter to Win a $200 Gift Card.  How you as well The Great Greek Mediterranean Grill is a leading franchise within the Greek, Mediterranean, and Middle Eastern fast-casual restaurant industry, offering a vivacious and flavorful menu inspired by the foods in the Mediterranean diet.

WHAT: Enter to win a $200 catering gift card! Plus, four (4) more lucky winners will savor $25 catering gift cards. From family gatherings to corporate meetings, The Great Greek Mediterranean Grill’s delectable dishes are the life of the party, leaving your guests craving for more. Don’t wait – win your Greek feast!

Customers can enter to win a series of gift cards for each of The Great Greek Mediterranean Grill locations. There will be five (5) total gift cards per location up for grabs. Participants can enter by visiting https://www.thegreatgreekgrill.com/catering-promo and filling out the online form.

§  The first two winners will be announced on November 30th, each receiving a $25 gift card.

§  The second two winners will be announced on December 31st, each receiving a $25 gift card as well.

§  On January 15, 2024, a grand prize winner will be selected and receive a $200 gift card.

Disclaimer: Void where prohibited. Open to legal residents of the U.S. (except Rhode Island) 18 years or older. Sweepstakes runs from 10/22/23 – 01/15/24. Sweepstakes ends 11:59pm EST 01/15/24. Odds of winning depend on number of entries.

WHEN:

Entries accepted now through December 31, 2023

WHERE:

At all Great Greek locations nationwide. Find your nearest location here: www.thegreatgreekgrill.com/locations.

 

For more About The Great Greek Mediterranean Grill, The award winning Great Greek Mediterranean Grill® is a leading franchise within the Greek, Mediterranean, and Middle Eastern fast-casual restaurant industry, offering a vivacious and flavorful menu inspired by foods in the Mediterranean diet. Every dish is made fresh, in-house from authentic recipes passed down generation after generation. Co-founded by two culinary trained, third-generation restauranteurs, Nick A. Della Penna and Trent Jones, The Great Greek Mediterranean Grill is now among the Starpoint Brands™ constellation of trusted companies representing the very best in their industries. For more information about The Great Greek Mediterranean Grill locations, menu and catering visit www.thegreatgreekgrill.com and for franchise information, visit www.thegreatgreekfranchise.com.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Grocerant niche Mix & Match Meal Components are America’s Melting Pot

 

Conversation and food, meals, snacking, and beverages has become the one universal commonality that really has the power to bring everyone together. No matter what country, culture, or climate, eating inside or eating outside around the world, people get together to eat. Then we talk about wither what we ate or what we cooked and how according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solution®.

Today the U.S. multicultural population is projected to grow by 98 million people in the coming decades, multicultural shoppers will continue to have significant influence in determining what’s for dinner; according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

I was looking back at some research titled Multicultural The Why? The Behind The Buy™ that provided insight into the preferences of U.S. Hispanic, African American and Asian American shoppers that will continue to drive change.  Here is some of what they found:

·         More multicultural shoppers enjoy grocery shopping. Seventy-two percent of African American shoppers, 65 percent of U.S. Hispanic shoppers and 61 percent of Asian American shoppers reported this versus 56 percent of White/Caucasian (Non-Hispanic) shoppers.

·         Shopping with other people is more common among multicultural groups. Seventy-two percent of Asian American shoppers, 67 percent of U.S. Hispanic shoppers and 63 percent of African American shoppers reported shopping with others during their routine, regular grocery trips versus 55 percent of White/Caucasian (Non-Hispanic) shoppers.

·         Multicultural shoppers purchase groceries across more channels than total U.S. shoppers. Twenty-three percent of U.S. Hispanic shoppers reported shopping in a Hispanic/Ethnic grocery store in the past six months versus three percent of total U.S. shoppers.

Multicultural Shoppers Are Engaged with Brands

·         Forty-nine percent of U.S. Hispanic shoppers and 46 percent of Asian American shoppers agreed that they buy grocery brands that are authentic to their ethnic heritage.

·         Sixty-five percent of African American shoppers and 59 percent of U.S. Hispanic shoppers agreed that they are passionate about their favorite grocery brands.

·         Compared to total U.S. shoppers, more multicultural shoppers agreed that they buy brands that are socially responsible.

Convenient Meal Solutions Are Important

·         More multicultural shoppers brought grocery prepared foods home in the past thirty days. Seventy-six percent of U.S. Hispanic shoppers reported doing this in the past month versus 59 percent of White/Caucasian (Non-Hispanic) shoppers.

·         Seventy-six percent of Asian American shoppers reported ordering from a restaurant for pick-up/carry-out in the past 30 days versus 53 percent of White/Caucasian (Non-Hispanic) shoppers.

Multicultural Shoppers Comfortable with Grocery Digital

·         Forty-four percent of U.S. Hispanic shoppers reported reading a digital grocery flyer versus 35 percent of total U.S. shoppers.

·         Thirty-eight percent of African American shoppers reported using a search engine to find recipes online versus 28 percent of total U.S. shoppers.

·         Thirty-seven percent of Asian American shoppers reported using a shopping list on their mobile device versus 26 percent of total U.S. shoppers.

Do your food marketing ideations reflect the inclusion of today’s population? Or do you marketing ideation look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Do You Understand the term Share of Stomach as well as your competitor?

Why do consumers like your brand?  Who are your customers and where do they eat when they are not buying food from your current location? Does fresh food play an important role in what consumers like about your menu, meals, and or food?

Those are the questions Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks you should be asking and thinking about if building top-line sales and bottom line profits are important to you. If this is all ‘Greek’ to you; let me introduce you to some real Greeks that understand how to drive brand value and customer relevance. 

CAVA, was founded by three first-generation Greek Americans—Ted Xenohristos, Ike Grigoropoulos and Executive Chef Dimitri Moshovitis.  Today CAVA has 75-plus locations that provide a welcoming fast-casual experience with a fully customizable menu composed of fresh ingredients, made in-house every day. 

Regular readers of this blog know about CAVA and how they have built a valued fast-casual restaurant brand and CPG business in a parallel path since the start of the business, which has helped fuel CAVA’s overall growth as an all-encompassing food brand.

Battle for Share of Stomach

Now CAVA has expanded signature line of dips and spreads to Whole Foods Markets nationwide.  This May, the CAVA grew its CPG business at Whole Foods Markets from 209 stores in four regions to all 474 Whole Foods Markets coast to coast, nearly doubling the brand’s CPG footprint.

CAVA currently offers 10 CPG skus, including Crazy Feta, Organic Caramelized Onion Hummus, Roasted Red Pepper Hummus, Organic Traditional Hummus, Spicy Hummus, Eggplant + Roasted Red Pepper Dip, Organic Roasted Garlic Hummus, Traditional Hummus, Harissa, and Tzatziki. Availability varies by region.

In 2018, CAVA completed acquisition of Zoes Kitchen, a Plano, Texas-based restaurant with more than 250 restaurants in 20 markets. While CAVA has continued to grow both its fast-casual restaurants and CPG business in a parallel path since the start of the business, which has helped fuel CAVA’s overall growth as an all-encompassing food brand. Where do your customers buy food when they are not at your location? Are you building a brand or placing limits on your brand, menu, meals, and meal components?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.