When asked if they wanted to cook dinner from
scratch or assemble dinner from fresh meal components 91.1 % of Gen Z chose
assemble from Fresh Prepared Meal Components and Millennials 83.6 chose meal
components. According to Steven Johnson,
Foodservice Solutions®, Grocerant
Guru® that has been the trend for the past 25 years and Gen Z learned how
to prepared meal components from their time stared parents.
A recent study conducted by EnsembleIQ reported that there is a high
probability that nearly 40% of consumers will continue to homemade meals more often
even after COVID-19 has pasted. That said the opportunity for every branded
food retailer including restaurants, convenience stores, grocery store, liquor
stores, drug stores and dollar stores will be in a race to fill you table with
grocerant niche meal components according to Johnson. Let’s look at more of the
EnsembleIQ findings:
The survey of 1,072 consumers, of which
80% said they do most of their household’s meal planning and cooking, was also
strategically timed to gather responses during the latter part of July. The
logic behind when the survey was fielded, was to better assess satisfaction
with behaviors established during the earlier months of the pandemic, as a
means to gauge future behaviors with a higher degree of accuracy.
·
Nearly 90% of those surveyed experimented
with new recipes and ways to cook food during the pandemic.
·
Close to 70% said that they enjoyed “a
lot” the meals they prepared.
·
Roughly half said that they got a lot of
enjoyment out of cooking.
·
One reason for this is that close to 35%
said they bought new utensils, countertop appliances and cookware to “play
with.”
· Roughly 42% said that they generally
prefer their household’s home cooking to that of restaurants, while only 13%
said that restaurant food is far better than home cooking.
·
When asked if they got tired of cooking
at home, 28% said that they were very tired of cooking, and 45% said that they
were a little tired.
·
“The key driver of increased use of
prepared foods uncovered in the research is that roughly half of those surveyed
viewed it as more affordable than restaurant food,”.
We know now that consumers will continue
to eat at home. But where will the
meals, meal be sold, produced, or branded?
Is your company producing something for tonight’s dinner table?
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche.
Contact: Steve@FoodserviceSolutions.us or 253-759-7869
