Google Food and Simply Get It

 

At the intersection of the consumers and what’s for dinner, is shopping, ordering, and information about food. Currently, 65% of consumers say they check a search engine (such as Google) first and 38% who head first to a brand or other retailer's website first. 

Regular readers of this blog know that Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value. 

Here is the point according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “The undercurrent driving growth in food sales including the grocerant niche is convenience, saving time, getting dinner on the table with fresh food faster.”

To that end Paytronix has integrated with Google, thus, empowering its restaurant, grocery and convenience store customers to provide direct online ordering right from the "Order Online" button in Google search and Google Maps. That saves time, your customers will like it.

According to Johnson, many of your customers were burned by 2020's economic volatility, consumers are cautious: While 40% of consumers said they're saving more and 34% said they're investing more than they were before the pandemic, 50% said they're concerned about income fluctuations in 2021, and 75% said they're looking for ways to save money. How are you making there like easier?

Paytronix participating restaurants can receive online orders for pickup or delivery directly from Google. Guests simply search for the restaurant and tap the “Order Online” button on the restaurant’s Business Profile on Search and Maps. From here, the restaurant menu appears, and they can place their order and checkout — all directly on Google.

 Battle for Share of Stomach

According to the National Restaurant Association (NRA), “Takeout and delivery have become a part of peoples’ routines with 68% of consumers more likely to purchase takeout from a restaurant than before the pandemic and 53% of consumers that say takeout and delivery is essential to the way they live.”  

Andrew Robbins, CEO of Paytronix Systems. stated, “As online ordering adoption continues to grow, Paytronix is making it easier for restaurants and their guests to order across Google surfaces,” … “Online ordering continues to grow, even as people are returning to in-person dining. Consumers have discovered how convenient it is to order food digitally and now they are looking for ways to make that experience faster and easier.”  How can you integrate fresh food faster for consumers?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

Online Consumers Continue to ‘Cherry-Pick’ Grocery Stores

If there is one thing the team at Tacoma, WA based Foodservice Solutions® has learned over the years is that consumers will continue to ‘cherry-pick’ products by price specifically when grocery shopping.  According to Steven Johnson our own Grocerant Guru® Online shoppers are no different. 

After all we know that Price, Selection, and Service had elevated Amazon to become a global retail behemoth. In new research from IDG found that “Online grocery retail is forecast to be the fastest-growing segment of all UK grocery channels, but it will not be used in isolation”

The IGD study predicts a 53.8% growth in online grocery retail between 2017 and 2022 to £16 billion.

However, the research suggests that most online shoppers are combining online and larger stores, and online and convenience stores.

When shopping online consumers are not restricted to one store, one brand name product, or one point of distribution they can see all.  The IDG study found that 41% of online shoppers say they have used online and convenience stores in the past month for their food and grocery shopping.

Price point matter and service counts as the study found that 40% of online shoppers said they have used either a blend of online, supermarkets or hypermarkets and convenience stores in the past month. Vanessa Henry, IGD’s shopper insight manager, said: “What we call ‘omnichannel shoppers’ are having a big impact on the grocery market, with over half (54%) of shoppers claiming that they use five or more different channels every month, as well as buying from 12 different store brands on average.

Differentiation does not mean different it means familiar but with a twist.  Do you have the twist that will help keep customers shopping at your brand? Does your brand stand for customer relevance more than it stands for price? Does your team understand the consumer price, value, service, equilibrium?

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Google Grocerant Guru for Foodservice Solutions

Why should foodservice retailers think about Google?  Well its simple Millennials engage with their smartphones more than they do with actual humans.  In fact a recent study found that 39% interact more with a smartphone than with lovers, parents, friends, children or co-workers. Smartphones are hand held marketing tools.  Today every brand should have a hand held marketing tool kit. 

Millennials and Gen Z want what they want and when they want it according to Foodservice Solutions® Grocerant Guru® who identified, quantified, qualified, and named the Grocerant Niche back in the day.  While growth in grocerant niche portable Ready-2-Eat and Heat-N-Eat food continues to garner steam attracting customers from every retail foodservice sector.  Marketing to that customer has become more complex. 

Remember the ‘The World is Flat’ and ‘One on One Marketing’?  Well today when everything is digital and instantaneous hand held marketing solutions must be integrated into you long term plans.  “Consider that a study revealed that 51 percent of all mobile searches on Google are for restaurants. When people are searching on Google, they are interested in the product or service RIGHT NOW. They’re in buying mode, so as a business you want to be found and clicked on” that according to Google. 

All foodservice retailers must remember that 79% of all restaurant meals are sold at a Fast Food outlet according to The NPD Group.  Convenience stores, Grocery Deli’s, Restaurants must remember that hand held marketing is your direct link and 51% of all searches on Google are for restaurants.  

After being discovered you need an intergraded brand strategy that is customer relevant reflecting today’s customers while Looking A Customer Ahead. Relevance is one of the most important aspects of Google search. But what about your brand is it an invitation of today or a message of a by-gone ear? 

In an Omni-Channel retail world marketing requires a dynamic conduit and google is but one of those.  Remember the term information super highway?  That highway is now hand held.  Since 1991 Foodservice Solutions® has been global leader in grocerant niche.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.