Hardee’s a regional Drive-Thru Thanksgiving Dinner

Thanksgiving is just around the corner and Hardee’s understanding the undercurrents of consumer food spending has extending its brand with the ‘better-for-you’ halo of Thanksgiving creating a holiday meal with differentiation yet a familiar twist and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® is good food marketing.

Hardee’s is testing its first seasonal Thanksgiving in a Box meal.  This is one fast food limited time offer our Grocerant Guru® thinks is spot on. Equipped with new Thanksgiving research, Hardee’s has found that nearly half of Americans (45 percent) are exploring alternatives to the traditional Thanksgiving.  The Hardee’s Thanksgiving in a Box includes:

·         Stuffing Tenders: A take on Hardee’s hand-breaded chicken tenders. Stuffing Tenders are 100 percent all-white meat chicken tender’s hand-breaded with sage and herb stuffing breading, resulting in a crispy golden-brown tender, served with savory chicken gravy.

·         Sweet Potato Waffle Fries: Classic waffle cut fries made with sweet potatoes, tossed in sweet waffle batter and fried up fresh and crispy.

·         Toasted Onion Coated Green Beans: A take on green bean casserole. Crisp green beans coated in a toasted onion breading fried to golden brown.

·         Savory Chicken Gravy: Perfect for dipping Stuffing Tenders.

The new Thanksgiving Box are available starting at $6.99 at participating restaurants in Jacksonville, Florida, now until December 3, or while supplies last. Success does leave clues and leveraging research to edify your focused limited time offers is a very good thing to do. This offer has the right customer facing price points, messaging, packaging, and seasonality to drive incremental sales.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/

Battle for Share of Stomach

Carl's Jr. and Hardee's no Hoops just Loops

Limited Time Offers's Help in Winning the Battle for Share of Stomach

Success leaves clues and partnerships edify brand relationships better than most food retailers understand according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  The undercurrents of food industry buzz and success are grounded by the Kellogg’s partnership with Carl’s & Hardee’s restaurants.

Renewing last year’s successful Limited Time Offer (LTO)  this year Carl’s Jr. and Hardee’s announced the official limited-time return of the fan-favorite Kellogg’s Froot Loops Mini Donuts starting on Monday February 25. 

Remember how things went last year.  Well, they SOLD Out.  After selling out just weeks after first launching in 2018, the Froot Loops Mini Donuts are back by popular demand. Bringing a fresh spin on a nostalgic breakfast favorite, these donuts are perfect for snack time and beyond. The popular menu item comes in the five iconic colors of your childhood: red, blue, green, purple, and yellow.

Froot Loops Mini Donuts will be available for a limited time at participating Carl’s Jr. and Hardee’s locations starting at $1.99 so get in line to get yours. 

Food retailers today must understand that customer relevance is elevated when two brands build off each other complementing consumers preferences. Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Success does leave clues are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Hardee’s Expanded Marketing Hits Home

Success does leave clues and when it comes to chain restaurant marketing the team driving Hardee’s has picked up all the right clues according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

When Hardee’s announced a partnership with Tipsy Elves, an original line of limited-edition ski suits, timed to the launch of the new 100 percent Angus Thickburger Melts the interactive participatory undercurrents of success were clear according to Johnson.

The  ski suits are now available for sale at tipsyelves.com/hardees, the new “Melt Wear” from Hardee’s features the hottest trend this winter—a retro ski suit design—channeling the classic one-piece snow jumper everyone remembers sporting on the slopes. The iconic Hardee’s logo adorns the new winter accessory, making anyone who wears it the talk of the mountain and should be a lot of fun.

Jenna Folk, director of brand marketing, Hardee’s  stated “Hardee’s continues to build on its burger offering with two delicious and melty 100 percent Angus Thickburger Melts, available just in time for the winter months,” … “We are further warming you up from head to toe, with our partnership with trendsetting apparel company, Tipsy Elves, to introduce ‘Melt Wear’ to snow lovers this season.”

While the partnership was inspired by Hardee’s Angus Thickburger MeltsMelts, what is driving food sales success today is retail partnerships even in the chain restaurant sector according to Johnson. 

Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  Are you ready to expand your brands reach?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Hand Held Digital Technology to Drive Hardee’s Sales

Success does leave clues and Hardee’s is positioning for younger consumers to drive the brand forward according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Recently Hardee’s announced a new partnership with Tinder to reach younger consumers where they are—online and on their phones. Johnson continued Hand Held Food Marketing is a clear undercurrent driving brand adoption putting a new electricity in brand relevance for many younger consumers.

Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Until December 8, singles who “swipe right” and match with Hardee’s resident bachelor Chris P. on Tinder will be able to redeem an offer for a BOGO on Hardee’s 5-piece Chicken tender small combo to enjoy on a first date, with a friend, or all to themselves. 

The partnership is timed to cuffing season, with Hardee’s hoping to help you find the perfect match just as the temperatures drop. The “Chicken Tinder” profile, named Chris P., features photos that play off of cliche dating app profile pictures, accompanied by an interesting bio to encourage engagement with the profile.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Carl’s Jr. is Leveraging Partnerships to Speed-Up Product Innovation

Restaurant customer acquisition cost continue to go up according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  One sure way to drive brand awareness, garner incremental customer is via new product introductions, sampling, relevant brand messaging. 

Today one of the best ways to speed-up new product introductions is partnering with a brand that has a build in base of loyal customers.  Carl’s is doing exactly that when they partnered with Kellogg’s to help reimage it breakfast line-up and create some new electricity for the Carl’s Jr. / Hardee’s brands.

Carl’s Jr. believes that this strategic partnership will provide new electricity driving incremental sales. What is your new electricity that is driving top line sales and bottom line profits? 

Are your customer counts growing?  So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand held marketing.

Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Carl’s Jr. and Hardee’s with the launch of Froot Loops Mini Donuts. In partnership with Kellogg’s Froot Loops Mini Donuts are adding a fresh spin on the iconic breakfast favorite by bringing a pop of color and a hint of '90s nostalgia to consumers nationwide all while extending, edifying ,and exploring new branded messaging.

Carl’s Jr. Froot Loops Mini Donuts taste just like the cereal consumers remember from childhood and are perfect for breakfast, snack time and beyond. This new branded craveable menu item comes in the five-iconic colors of your childhood: red, blue, green, purple, and yellow.

Jeff Jenkins, chief marketing officer for Carl’s Jr. and Hardee’s  stated “We’re continuing to look for ways to bring innovative, delicious items to our consumers,” .. “We know today’s consumers are craving nostalgia, and Froot Loops Mini Donuts feature flavors that will bring them back to their childhood, and introduce a little extra fun at snack time.”

The two global brands are also launching #NotMilk, a playful digital campaign with an unexpected twist on the iconic dairy ads, showcasing that milk is not required for these colorful snacks. Partnering with a number of celebrities including '90s heartthrob Mario Lopez, Carl’s Jr. and Hardee’s are asking fans across the country to show their best #NotMilk mustache on Instagram and Twitter using the #NotMilk and #FrootLoopsMiniDonuts, for a chance to be featured on the brands’ social channels.

Froot Loops Mini Donuts are in stores now.  So, how are you creating a platform to drive down the cost of customer acquisition?  Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.