Partnerships, Pizza, and Packaging Drive Sales for Pizza Hut

At Pizza Hut Packaging Touchpoints Matter The consumer is dynamic not static and at Pizza Hut consumer touchpoints matter including the consumer touchpoint packaging.  Once again Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® says that “Pizza Hut continues find new electricity by partnering with companies.”

Last month, Pizza Hut introduces a limited-time test of a plant-based pizza topping served up in a round pizza box. Not only did Pizza Hut drive customer interest they drove brand buzz and new electricity into the customer relationship according to Johnson.  What are you doing to drive new electricity into your brand?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based foods, sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.

The test of both innovations were at one Pizza Hut location in Phoenix where the chain introduced the new Garden Specialty Pizza topped with Incogmeato by MorningStar Farms Italian sausage.

Marianne Radley, chief brand officer, Pizza Hut stated “We innovate for human’s sake and we’ll win on taste—period. At Pizza Hut we don't do anything halfway and improving the customer experience and delivering a better tasting pizza is our core mission,”. “

You cannot miss the round box. Not only does the round box contain less overall packaging compared to a typical square pizza box, it’s also industrially compostable (where available) and interlocks easily to ensure a smoother delivery.

Nicolas Burquier, chief customer and operations officer, Pizza Hut  stated “This revolutionary round box—the result of a two-year journey—is the most innovative packaging we’ve rolled out to date,” “The round box was engineered to make our products taste even better—by delivering hotter, crispier pizzas. This box is a win, win—it will improve the pizza-eating experience for our customers and simplify the operating experience for our team members.”

“Alex Garden, chairman and CEO of Zume, Inc. “We’re thrilled to support Pizza Hut’s packaging efforts to provide its fans with a great pizza-eating experience.”  “Incogmeato is a new-to-the-world brand created to challenge convention on delicious plant-based food,” says Wendy Davidson, Kellogg away from home president. “Pizza Hut is the innovation leader in its category and we are excited to partner with them to develop a tasty, first-ever plant-based pizza to satisfy what flexitarians are seeking today.”

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

Pizza Hut Innovative Limited Time Offers Drive Sales

Foodservice Solutions® regular blog followers know that innovation and trial drive sales and that in 2019 doing little or doing nothing new is doing harm according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The food marketing team at Yum Brands! Pizza Hut is doing all that they can to edify a relevant relationship with consumers via limited time offers (LTO’s) according to Johnson.

Partnerships increase the rate at which creative LTO’s can reach the market and Kellogg’s new partnership with Pizza Hit will have everyone saying ‘Cheez-it’ please according to Johnson.  So, if you are wondering how to drive new electricity into you brand, read on. 

Get this, Pizza Hut and Cheez-It are joining forces to combine two iconic foods—Pizza Hut pizza and the Cheez-It 100 percent real cheese snack—into one, first-of-its-kind creation: The Stuffed Cheez-It Pizza. If nothing else it is going to create lots of industry buzz.

This LTO, the Stuffed Cheez-It Pizza, features four baked jumbo squares topped with that distinctly sharp, real cheese taste. Each crispy square is stuffed in Pizza Hut style with either cheese or pepperoni and cheese, served up with a side of marinara dipping sauce.

“Marianne Radley, chief brand officer, Pizza Hut stated “We pride ourselves on being the go-to for unexpected pizza innovations, and I can’t think of a more badass partner than Cheez-It to bring our next original menu item to life,”  “Not to mention, as fellow NCAA partners, this collab is the perfect way to kick off football season, combining America’s go-to gameday cravings into one next-level snack.”

Fact’s matter as partnership was born from more than just a fun idea. Cheez-It is a popular snack among one of Pizza Hut’s largest fan bases—college students. Armed with that insight, the Pizza Hut culinary dream team worked with Cheez-It to create a product that ties the best of both pizza and Cheez-It worlds into one new innovation. Now that also ties into the new NFL Football relationship creating an integrated, focused LTO that is going to be a sure winner according to Johnson.

“Wendy Davidson, president, Kellogg’s U.S. Specialty Channels stated “Kellogg’s iconic Cheez-It brand brings a whole new dining experience to Pizza Hut lovers and will not disappoint,” says. “The Stuffed Cheez-It Pizza is an example of two great companies leveraging their strengths to delight guests with a new experience on a classic favorite.” Are your LTO’s driving trial and new electricity into your brand?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, beer, unique urban farming, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

Carl's Jr. and Hardee's no Hoops just Loops

Limited Time Offers's Help in Winning the Battle for Share of Stomach

Success leaves clues and partnerships edify brand relationships better than most food retailers understand according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  The undercurrents of food industry buzz and success are grounded by the Kellogg’s partnership with Carl’s & Hardee’s restaurants.

Renewing last year’s successful Limited Time Offer (LTO)  this year Carl’s Jr. and Hardee’s announced the official limited-time return of the fan-favorite Kellogg’s Froot Loops Mini Donuts starting on Monday February 25. 

Remember how things went last year.  Well, they SOLD Out.  After selling out just weeks after first launching in 2018, the Froot Loops Mini Donuts are back by popular demand. Bringing a fresh spin on a nostalgic breakfast favorite, these donuts are perfect for snack time and beyond. The popular menu item comes in the five iconic colors of your childhood: red, blue, green, purple, and yellow.

Froot Loops Mini Donuts will be available for a limited time at participating Carl’s Jr. and Hardee’s locations starting at $1.99 so get in line to get yours. 

Food retailers today must understand that customer relevance is elevated when two brands build off each other complementing consumers preferences. Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Success does leave clues are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.