Moe’s Our Customers are Everywhere

 

At the intersection of a legacy chain restaurant and today’s consumer Moe’s Southwest Grill is adding value to its brand via the Frozen Food Court according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Extending your brands invitation is more important today than ever before according to Johnson who stated, “consumers are more mobile today than five years ago by a multiple of two and are shopping four times as many retail channels as five years ago.  

Recognizing the continued growth and customer migration to the grocerant niche Ready-2-Eat and Heat-N-Eat meals and meal components, Moe’s Southwest Grill is releasing frozen, ready-to-heat burrito bowls that’ll be available at 1,950-plus Kroger locations nationwide. The frozen food court is alive, thriving, and valued by consumers looking for brands they knave grown to love.

Consumer craveability, is inspired by the bold flavors Moe’s Southwest Grill has become known for.  They are now offering; four enticing varieties of bowls will be available for just $5.49 or $6.49 for people to enjoy quickly and easily at home or work. 

·         Pollo Asada: Shredded chicken with cilantro rice, pinto beans, Monterey and cheddar cheese, salsa, roasted corn, onion and bell peppers

·         Beef Barbacoa: Beef barbacoa with cilantro rice, black beans, Monterey and cheddar cheese, salsa, roasted corn, onion and bell peppers

·         Chicken Tortilla: Pulled chicken with Spanish rice, enchilada sauce, Monterey jack & cheddar cheese, tortilla strips, roasted onions and bell peppers

·         Beef Tortilla: Shredded beef barbacoa with Spanish rice, enchilada sauce, Monterey jack & cheddar cheese, tortilla strips, roasted onions and bell peppers

The retail food space continues to evolve.  Consumers are exploring both old avenues of distribution and new avenues of distribution. Where is your customer, what are they eating?  If you have built up brand value in your brand in one channel, your foolish not expand your brands reach before another brands garners your customer.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Moe's Opens Kiosk-Only Restaurant focuses on Fresh and Fast

Success does leave clues, and today consumers want grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is flavorful, fresh, with fast service.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® kiosk-only outlets can drive incremental top line sales and bottom-line profits for one restaurant or a chain of restaurants.  

At the intersection for marketing messaging, technology, and relevant consumer touchpoints kiosk help brands get closer to consumers at a lower cost. COVID-19, has un-ended traditional retail food channels and Moe’s Southwest Grill has not only managed to stay open, but evolved to bring in revenue, engage with their customers in new ways and fast-tracked innovation.

Here is the best part of this kiosk according to Johnson, it helps drive more contactless ordering options that drive consumer relevance in the time of COVID-19. Combine that with additional sanitation efforts that have been put in place in accordance with CDC guidelines and consumer adoption will very likely follow.  

Today, consumer have embraced a more digital-first dining experience, this restaurant is a natural next step. The kiosk-only restaurant, owned and operated by Moe’s multi-unit franchisee, Mike Geiger, also features Moe’s new brand design.

This is just the latest in a string of new product offerings and technological advancements the brand has put into place since March of this year. Other examples include:

·         A completely revamped app, which launched earlier this month

·         Launch of Taco Kits for easier family-style dining at home

·         The announcement of Moe’s Market, where stores would sell bulk ingredients that were in low stock at local markets.

·         Free delivery via the Moe’s app March 16-April 17

·         Ramped up curbside dining

How are you reducing cost, extending your brand messaging, while driving top line growth?

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Moe’s Southwest Grill Marketing Grocerant Meals

Steven Johnson, Grocerant Guru® at Tacoma, WA Based Foodservice Solutions® stated the chain restaurant business model is broken. Legacy chain restaurant companies must adopt a new model that includes the success benchmarks of the grocerant niche if the want to garner incremental customer relevance, touchpoints and they must be interactive and participatory touchpoints.

One of the best proactive grocerant niche interactive and participatory touchpoints is a Kids eat free offer.  So, Moe’s Southwest Grill recently evolved it’s free kids entree with the purchase of any adult entree ordered in-store, on Moes.com or through the Moe’s app. Note: Drink and cookie not included with the kids meal.

Reinforcing grocerant niche interactive and participatory touchpoints Moe’s new Taco Kit: is Perfect for families at home together, the new Moe’s Build Your Own Taco Kit offers a full Southwest spread that serves 4-6 people. With 12 soft flour tortillas, your choice of 2 proteins, lettuce, shredded cheese, pico de gallo, rice, beans, sour cream, a bowl of queso, and chips and salsa, there’s enough for everyone to make their own masterpiece. The kit is available to order in-store, on Moes.com, and on the Moe’s app for $34.99 and through third party delivery partners for $39.99. 

Battle for Share of Stomach 

Once again adding relevance with interactive and participatory touchpoints all Moe’s 700-plus locations nationwide, is continuing to monitor all local and CDC alerts, making necessary updates in real time to abide by the protocols. This includes all locations offering curbside pick-up and delivery, but please make sure to call your local Moe’s for any specific updates.

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

At Moe's Smaller, Faster, Fresher

Restaurant customer service relevance today requires that brands get fresher and faster according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Fast casual restaurants need to evolve in the fresher, faster space as well and Moe’s Southwest Grill is doing it in-part by getting smaller. The self-order kiosk will accept cash, Apply Pay, and, in the case of Pittsburgh college students, university CC.

Moe’s Southwest Grill is set to become the first brand in the Mexican fast casual space to open a smaller-footprint, all-digital, kiosk-only location. Each store will come equipped with four self-order kiosks and will feature Moe’s new brand design. Johnson believes that this is a good move and will drive customer relevance top line sales and bottom line profits.

Get this, according to a recent study cited by Moe’s, 32 percent of millennials are pre-ordering meals with their mobile devices, which fits these two developing locations as they will be situated near both University of Pittsburgh and University of Virginia campuses.

Not only will the new units footprint be smaller, the self-order kiosk will accept cash, Apply Pay, and, in the case of Pittsburgh college students, university CC adding relevance and increasing speed of service.

Just in case our ‘grocerant guru’ (well past college age) were to happen inside one of the new units there will be one point-of-sale register will be available at the new location.  How are you reducing cost, adding relevance and driving top line sales and bottom line profits?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant