McDonald’s Delivery Success One Order at a Time

 

Regular readers of this blog know that McDonald’s has been selling food online and delivering over $ 1.6 billion   a year in food sales.  Leaders are dynamic not static.  McDonald’s continues to evolve with consumers elevating customer touchpoints the ilk of online ordering and deliver with relevance around the world according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

When Deliveroo and McDonald’s announced a new, long-term global strategic partnership, evolving their existing agreement and providing customers with the convenience and value of McDelivery through the Deliveroo platform in markets across the world you knew right away that delivery has now become a success clue at McDonalds.

This new expanded partnership includes the UK, Deliveroo’s largest market, where McDelivery will become available on Deliveroo during the second quarter or 2022. Expansion of the partnership to the UK will help McDonald’s continue to meet consumer demand for delivery while boosting choice and selection for Deliveroo customers.

So, the partnership is expected to initially cover a number of McDonald’s UK restaurants when it begins in the summer, with expansion across the country planned for later in the year. Deliveroo consumers will have full access to McDonald’s iconic and expansive menu.

Alistair Macrow, McDonald's UK and Ireland CEO stated, “Since we launched McDelivery in 2017, the service has gone from strength to strength. More than 1,200 of our restaurants now offer delivery, and our delivery offer continues to be incredibly popular with customers. We look forward to welcoming Deliveroo and their riders into our suite of McDelivery partners enabling us to deliver directly to more of our customers across the UK, so they can continue to enjoy their favorite McDonald’s menu items”.

Speaking of success clues, Deliveroo’s Chief Business Officer UKI, Carlo Mocci, stated, “We are delighted to be expanding our partnership with McDonald’s through this global agreement. This will bring McDonald’s iconic menu to millions of consumers. Deliveroo already works with McDonald’s in several markets and expanding our partnership to the UK will excite our UK consumers. Deliveroo’s mission is to become the definitive online food company, and working with McDonald’s will help us to achieve this, offering people the widest choice and best online delivery experience.”

Yet there is more, in addition to the UK, McDonald’s and Deliveroo currently partner in France, Italy, Belgium, Australia, Hong Kong, UAE and Kuwait. Both companies look forward to the benefits this global strategic partnership provides for consumers, riders and franchise partners around the world. 

As the world’s largest restaurant company, McDonald’s offers partners unique advantages, including an iconic brand, unmatched proximity to consumers around the world, demand throughout the day, operational excellence and world-class marketing expertise.

As a global pioneer in the logistics-enabled delivery marketplace, Deliveroo will help McDonald’s to meet growing consumer demand for delivery while offering logistical excellence and a seamless in-app consumer experience. The partnership will boost choice and selection on the Deliveroo platform and drive new consumers to the service. 

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Foodservice Disruption, Evolution, Solution a path Forward

 

Stuck at home, consumers once again cling to their comfort zone and the flat screen TV. Once again “ The 65 Inch HDTV Syndrome continues to disrupt retail foodservice driving the adoption of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.

Once again, this year, Foodservice Solutions® recent Grocerant ScoreCards continue to indicate that at the intersection of the consumer, technology, and retail food sales we find the grocerant niche creating and expanding points of food distribution up some 19.8% with 84.3% of existing points of distribution recording double digit year over year increases, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

It’s at that intersection that Foodservice Solutions® Grocerant Guru® identified one universal commonality driving consumers buying pattern changes with the latest Grocerant ScoreCard finding that 83.2% of meals assembles, prepared, and service at home include at least one Ready-2-Eat or Heat-N-Eat fresh food meal component. Johnson calls it and extension of the “The 65 Inch HDTV Syndrome he identified, quantified, and qualified back in the day.

Battle for Share of Stomach

The grocerant niche is the result of the blurring line between restaurants, grocery stores, convenience stores, and drug stores all selling fresh prepared, portable, convenient meal solutions.  Targeted at the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are perceived “better for you”, and portioned for one or two. Consumers like the Convenient Meal Participation, Differentiation, Individualization / Family Customization that these retailers offer.

Restaurateurs need to be particularly mindful of developments within grocerant niche for they are driving the change within the price, value, service equilibrium in retail foodservice.

It is at the intersection of the consumer, technology and The FIVE P’s of Food Marketing: Product, Packaging, Placement, Portability, and Price that retail food sales competition is expanding.

So, get this back in the day GrubHub the nation’s number one online and mobile food ordering service data reveled that pre-game orders spiked more than 35 % for the first four weeks of the 2012 professional football season when compared to the same timeframe during the 2011 season and sales continue to climb.     “When it comes to watching football, the best seat in the house really is at home,” stated Susanne Dawursk, GrubHub’s brand marketing director. Well, that is what we say again this year. Here is the point the grocerant niche is a trend that is not going away.  It has been here a long time and is building a core base that has elevated fresh food delivery, takeout to a preferred platform of choice.

Fresh prepared Ready-2-Eat and Heat-N-Eat food in non-traditional outlets poses an ever-increasing threat to restaurant growth. Want to know how to best address the 67-inch HDTV Syndrome? 

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869