Dunkin's New Halloween Costumes are a Hit

Dunkin Donuts will be top of mind with customers from coast to coast this year on the streets, at the office, at schools, and at home Halloween gathering according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Once again, Dunkin’ has partnered with Spirit Halloween this month with a sweet lineup of Dunkin’-inspired Halloween costumes guaranteed to brew up attention this season that are sure to drive incremental value and new electricity into the brand.

As most of you know, Spirit Halloween, the largest Halloween specialty retailer in North America, and Dunkin’ are resurrecting last year’s sold-out duo of Dunkin’ Halloween costumes and introducing two additional licensed costumes including Adult Dunkin’ Cold Brew Costume and Child MUNCHKINS Donut Hole Treats Box Costume to help Dunkin’ diehards serve up style during any celebration.

Regular readers of this blog know that last year, Dunkin’ and Spirit Halloween debuted the brand’s first-ever official Halloween costumes inspired by Dunkin’s iconic pairing – an Adult Dunkin’ Hot Coffee and Adult Strawberry Frosted Donut costume, which sold out in just 24 hours on SpiritHalloween.com, resulting in the expansion of the menu to include beloved fan favorites.

The Adult Dunkin’ Cold Brew Costume: Serve as a stylish sip with this three-dimensional plush iced coffee cup costume filled with inspiration of Dunkin’s fan-favorite Cold Brew, proudly featuring Dunkin’s signature branded iced coffee cup design and orange straw. This larger-than-life Cold Brew costume is sure to get caffeine lovers buzzing this Halloween.

Yes, Child MUNCHKINS Donut Hole Treat Box Costume: For the sweetest costume of the year, the MUNCHKINS Donut Hole Treat Box costume features Dunkin’s signature MUNCHKINS® Donut Hole Treat Box, bursting with delicious donut hole treats, and is complete with a Dunkin’ hat. Available in multiple sizes to fit the little munchkin in your life.

Dunkin’ costumes at Spirit Halloween are sold individually and available in various sizes for $39.99 each at SpiritHalloween.com and Spirit Halloween stores nationwide, while supplies last. 

Kym Sarkos, Executive Vice President, Spirit Halloween, stated, “After a successful collaboration last Halloween, we wanted to go big and bold with our Dunkin’ costume lineup this year and are excited to unveil two new ways for Dunkin’ fans and families to get their fix,”… “Whether you’re planning to brew up some laughs at the party solo this year, or runnin’ with your Dunkin’ crew, there’s a costume for everyone.”

Kemma Kefalas, Brand Engagement Manager at Dunkin’, stated, “We love our fans’ commitment to showing their Dunkin’ pride every day, but it’s especially fun to see their passion come to life on Halloween. The official Dunkin’ costumes at Spirit Halloween allow our fans to take their dedication to the next level and with four costume options this year, we can’t wait to see all the ways our fans show off that they’re runnin’ on Dunkin’ this Halloween.”

The team at Foodservice Solutions® agrees that, the Dunkin’ collaboration with Spirit Halloween’s lineup of must-have costumes that will satisfy the cravings of any food fanatic this season alongside the Halloween retailer’s endless options for costumes, accessories and decorations to bring the flavor to any Halloween celebration. How are you driving new electricity into your brand?

Think brand relevance in an evolving world, that will edify your brand value with relevance and new electricity. According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, Ready-2-Eat or Heat-N-Eat with mix and matched bundled solutions.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Restaurants prepare for October and Halloween

Success does leave clues and ‘looking a customer ahead’ is clue one according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Johnson insist that food marketing today must be interactive, participatory, and integrated in to your relevant brand invitation / messaging.  

Yum Brands companies have exceled at just that the skillful tutelage of Greg Creed. Looking a customer ahead KFC has created a Halloween costume that reflect the ‘Colonel’ signature look in the 1950s with his iconic white suit styled with a black string tie.

One again with great relevance Kentucky Fried Chicken has partnered with the right company at the right time to drive band awareness, that company is Spirit Halloween.  Spirit Halloween has turned KFC’s founder Colonel Harland Colonel’ iconic white suit into an official, limited-edition Spirit Halloween costume. KFC fans have been dressing up as Colonel Sanders for years, but now they have an official costume to play the part.

NO, you have not been left out! The costume is available in adult and youth sizes, includes a dapper button front jacket with attached shirt, dress pants, and accessories such as facial hair, glasses, and a handsome wig.

Get this,  Andrea Zahumensky, KFC U.S. CMO stated “This costume is so official it will have friends and family asking for your secret recipe,” Colonel Harland Sanders created his signature look in the 1950s with his iconic white suit styled with a black string tie. The original celebrity chef, he rarely appeared in public wearing anything else.

KFC is driving customer relevance with ‘fun’ around the world as the KFC founder is known worldwide by this historic look. The Colonel Sanders-inspired look costs $59.99 for the adult version and $49.99 for miniColonels, and it is available online at SpiritHalloween.com and in Spirit Halloween stores nationwide.

Are you looking a customer ahead? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.