Success does leave clues and ‘looking a customer ahead’ is clue one according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Johnson insist that food marketing today must be interactive, participatory, and integrated in to your relevant brand invitation / messaging.
Yum Brands companies have exceled at just that the skillful tutelage of Greg Creed. Looking a customer ahead KFC has created a Halloween costume that reflect the ‘Colonel’ signature look in the 1950s with his iconic white suit styled with a black string tie.
One again with great relevance Kentucky Fried Chicken has partnered with the right company at the right time to drive band awareness, that company is Spirit Halloween. Spirit Halloween has turned KFC’s founder Colonel Harland Colonel’ iconic white suit into an official, limited-edition Spirit Halloween costume. KFC fans have been dressing up as Colonel Sanders for years, but now they have an official costume to play the part.
NO, you have not been left out! The costume is available in adult and youth sizes, includes a dapper button front jacket with attached shirt, dress pants, and accessories such as facial hair, glasses, and a handsome wig.
Get this, Andrea Zahumensky, KFC U.S. CMO stated “This costume is so official it will have friends and family asking for your secret recipe,” Colonel Harland Sanders created his signature look in the 1950s with his iconic white suit styled with a black string tie. The original celebrity chef, he rarely appeared in public wearing anything else.
KFC is driving customer relevance with ‘fun’ around the world as the KFC founder is known worldwide by this historic look. The Colonel Sanders-inspired look costs $59.99 for the adult version and $49.99 for miniColonels, and it is available online at and in Spirit Halloween stores nationwide.
Are you looking a customer ahead? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.