I enjoy every time someone Emails me and asks have you been to Central Market? My answer is Yes, I have and I enjoy it as much as they obviously have. Here is an example from Central Markets home page that shows well they get it!
“Grab & Go
When time flies, you need a meal that’s ready for you on the fly. We’ve got restaurant-quality dinners for one, two, four or the entire family — just heat and eat. “
If you look at the picture above also from their home page you will see that it tells a story. That story in a visceral format, and it looks like a restaurant quality meal. I am convinced that is just what they are trying to convey. The Grocerant niche is about quality food presented in a contempaory manner that allows one to have what ever they perceive as a home cooked meal without the hassle of detailed cooking. Most families buy multiple different components to the meal because today today’s family do not all eat the same entrée for dinner, lunch or breakfast. Flexibility and convenience are key components and meals can be found from McDonalds to Wawa, Central Market to Safeway.