Fresh food fast is important at 7-Eleven according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Technology is playing an increasing role in delivering fresh food fast according to Johnson as 7-Eleven is piloting mobile scan & pay self-checkout at 14 convenience stores in the Dallas area.
This new Scan & Pay platform allows customers to skip the checkout line and pay for items using the 7-Eleven app. The frictionless shopping experience is integrated into the 7Rewards loyalty program, allowing customers to automatically earn 7Rewards points upon purchase, redeem points to purchase applicable products, as well as receive all in-store promotions.
Here is how it works. Scan & Pay, customers need to update the latest version of the retailer's mobile app and register with the 7Rewards loyalty program. Once inside the store, customers open the app and tap "Start Scannin" at the bottom of the home page.
· Customers must be within the geo-fenced area in or around one of the 14 pilot stores for the shopping feature to appear.
· As they shop, customers scan items with a bar code using the guides on their phone screen. Items are added to their basket, along with any discounts or promotional pricing.
· Customers pay for purchases using Apple Pay, Google Pay or a traditional debit or credit card. Scan & Pay stations with clear shopping bags are in the store.
· Once they pay for their purchases, customers scan the QR code on the final confirmation screen at the Scan & Pay confirmation station.
"We want every interaction with 7-Eleven to be valuable and delightful and fast," Singh said. "Customers can now take control of their shopping experience and earn loyalty points at the same time. Customers are given a variety of options when they walk into a 7-Eleven store, from product assortment and customization all the way to payment methods. We are taking the in-store retail experience to the next level with a series of innovations. Scan & Pay is one of them."
Scan & Pay works with Android and iOS devices and is available for all merchandise except items that require cashier assistance, including hot foods, financial services and age-verified products.
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant