Sunday, November 18, 2018

At Yum Brand’s Partnerships are Driving Success



Foodservice Solutions® Grocerant Guru® Steven Johnson, called 2018 the year of foodservice partnerships identifying, quantifying, and qualifying ‘partnerships’ as a success platform.  Ever since regular readers of this blog have continued to share stories edifying that success. Thank you. 
Yum Brand’s, Pizza Hut’s expanding partnership with the NFL has fueled top line growth and bottom line profits and now Kentucky Fried Chicken is expanding success in the same way. Kentucky Fried Chicken & Waffles, is a Limited Time Offer (LTO) that will elevate industry buzz and consumer trial that will expand the breakfast day-part garnering incremental sales according to Johnson.
New partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward according to Johnson.
So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Andrea Zahumensky, chief marketing officer, KFC U.S.  “Our famous extra crispy, savory fried chicken atop a Belgian Liege-style waffle, with the finishing touch of classic Mrs. Butterworth’s syrup, makes for a scrumptious dish I’d put up against versions at upscale restaurants, but we’re offering it at a price just about anyone can afford. And it can be enjoyed at KFCs across the country for brunch, lunch or dinner,”  
KFC noted that the menu item perfectly pairs the southern favorite, Extra Crispy fried chicken, with scrumptiously thick, Belgian Liege-style waffles. The waffle recipe was developed specifically to pair perfectly with KFC’s Extra Crispy fried chicken and is made with a yeast-raised dough instead of a batter. The waffles include pearl sugar imported from Belgium that creates a delectable sweet and crunchy outer texture.
Bob Das, head chef for KFC U.S. “When we decided to create Kentucky Fried Chicken& Waffles, we knew we had to make it really special,”… “As the fried chicken experts, we had the chicken part covered. We went through 15 different variations before landing on our unique Belgian Liege-style waffle, which is sweeter and doughier than American-style waffles. The two combine seamlessly to create an extra delicious dish that KFC fans will love.” 
Brand bridge building advertisements show the Colonel and Mrs. Butterworth, two brand icons, pairing up for the equally iconic combination of Kentucky Fried Chicken & Waffles. How are you expanding your brand? Is your brand invitation building bridges to new customers and old customers with relevance?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.


Saturday, November 17, 2018

Shopping for a Whopper Burger Kings Fresh Fun Food Platform



Success does leave clues and partnerhisp continue to be the platfrom drving top line sales and bottom line profits for most food retailers today according to Steven Johnson, Grocerant Guru at Tacoma, WA based Foodservice Solutions.
Just go shopping and you can earn a Whopper as Burger King is hijacking the biggest shopping week of the year, by making other brands buy you a Whopper sandwich. This is such a good idea that I’m sure you are going to want to try it.
It’s simple just go to WHOPPER-SHOPPER.com, a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for your next Whopper sandwich.
So, how does this work exactly? When somebody clicks a banner on a website and buys something from a brand, the owner of the website gets a percentage of the sale from that brand. With WHOPPER-SHOPPER.com, each time somebody clicks on one of the banner ads and purchases something, the company pays the Burger King brand money. Money that BK will give back to our guests in the tastiest form we know—with Whopper sandwich vouchers1.
WHOPPER-SHOPPER.COM is now live and will working through Cyber Monday on November 26 while supplies last for US residents only. Due to high demand, there will be a limit of three Whopper sandwich vouchers per eligible participant. The vouchers will be sent to participants shortly after the end of the promotion. Whopper sandwich vouchers will be distributed as $5 Burger King Gift Cards.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Friday, November 16, 2018

Grocerant Growth & Grocery Stores A Mix & Match Success Clue



Consumer are finding there way to into the grocery aisle looking for Ready-2-Eat and Heat-N-Eat fresh prepared food that can be Mixed and Matched meal components that bundled into a customized family meal according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
According to recent research by Retail Feedback Group (RFG) Over the past year, fresh foods have been finding their way into online grocery shoppers’ virtual carts at a booming rate. Which is just one of the reasons chain restaurants customer counts continue to decline according to Johnson.
The share of customers buying produce and deli meat/cheese online has jumped 50% from last year, RFG’s 2018 U.S. Online Grocery Shopper Study found. Other fresh categories where consumers have ramped up online purchases include seafood (+46%), meat (+40%), bakery (+36%), and prepared foods and meals (+27%).

Overall, the percentage of shoppers buying groceries online is up 26% from a year ago, the report said. Categories seeing gains included natural/organic, ethnic/international and floral, while the share of customers buying online declined in health and beauty aids, nonfood items, pet food and nutritional supplements online.
Retailers must be mindful that customer relevance means give customers what they want.  Today, according to Johnson customer relevance can be found at the intersection of grocerant niche Ready-2-Eat meal components that can be bundled into a perfect meal and technology.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/

Thursday, November 15, 2018

Dickey’s Barbecue Pit Holiday Feast fit for your Family



Lack of cooking skill-set is the number one reason that consumers opt to buy pre-bundled holiday meals from restaurants, grocery stores, and meal kit companies according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants stated “Our Holiday Feast options are crafted with care to ensure our guests have the most delicious and convenient holiday dinner with their loved ones.”
While Dickey’s offers a variety of holiday menu items for guests from full Feasts to à la carte options. The Holiday Feast includes the guests’ choice of a whole Smoked Turkey, Cajun Fried Turkey, Spiral Cut Ham or Prime Rib along with classic sides such as cornbread dressing, green beans, baked potato casserole and a dozen buttery rolls. The Holiday Feast feeds 10-12 people. For guests looking to have a smaller meal or who would prefer to build their own spread, the Dickey’s holiday menu items are sold à la carte.
Dickey’s guests can purchase their Holiday Feast or à la carte options at their local Dickey’s Barbecue Pit, online at dickeys.com or through the Dickey’s App. Dickey’s holiday menu items are prepared in-store, and require heating before serving. Guests will receive heating instructions for their meal.
So, are you expanding your menu options to include a grocerant niche Ready-2-Eat or Heat-N-Eat Holiday meal? Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant


Wednesday, November 14, 2018

Better for you Hot Dogs at Dog Haus



Today driving growth at chain restaurants, convenience stores, and dollar store, is increasingly dependent on selling plant based food according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®
Dog Haus the gourmet hot dog, sausage and burger concept, will launch custom plant-based sausages and burgers, expanding their offerings to meet every guests’ needs and tastes. With the help of plant-based powerhouses - Impossible Foods and Beyond Meat - four new menu items will be available at all 30+ Dog Haus locations nationwide, enticing vegetarians and meat-eaters alike.
Partnerships drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward according to Johnson.
So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Dog Haus was conceptualized by founding partner Hagop Giragossian, along with Würstmacher Adam Gertler and chef Ilan Hall, menu items will include the Impossible Burger with pickles, lettuce, tomato, onion, white American cheese and secret sauce, and Impossible Slider with mayo, white American cheese and caramelized onions, in addition to the Beyond Brat with Beyond Sausage bratwurst, sauerkraut, caramelized onions and spicy brown mustard, and the Sooo Veggie with Beyond Sausage hot Italian, wild arugula, avocado, tomato, crispy onions and spicy basil aioli – all served on grilled King’s Hawaiian rolls. 
“We have always offered vegetarian-friendly options to ensure there is something for everyone at Dog Haus, but we knew we could take these offerings to a new level, especially in the context of today’s plant-based market,” says Hagop Giragossian, Dog Haus partner. “With our Impossible burger and slider, and Beyond sausages, even our most loyal meat eaters will think it’s the real deal.”
With these new plant-based menu items, Dog Haus stays true to its roots, using products that offer a juicy taste that looks, cooks and satisfies like meat. The Impossible burger and Beyond sausage act as the base to the vibrant and equally delicious flavor combinations Dog Haus is known for. Incorporating more plant-based dishes also speaks to Dog Haus’ overall mission of sustainably feeding everyone who walks through their doors, sourcing proteins that are of superior quality and ultimately better for the consumer.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.


Tuesday, November 13, 2018

Bojangles Grocerant niche Seasoned Fried Turkey is a branded invitation for the Holiday


Food marketing is an art and when marketers are able to expand the brand invitation from one to an entire family that is a clue they are doing things right according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Bojangles’ believes there’s nothing like enjoying a Thanksgiving meal among family and friends. For years, families have made Bojangles’ part of their holiday meal experience.  Technology has made it easy to view the meal online at Bojangles.com.
This holiday me serves up to eight, the chain's one-of-a-kind Seasoned Fried Turkey is a fully-cooked, heat-and-serve product, prepared using Bojangles’ proprietary seasoning. Oven-baked then fried, frozen and vacuum-sealed, this process creates that delicious, Southern-inspired flavor only Bojangles’ can deliver. Easy-to-follow heating instructions are included with each turkey, ensuring a perfectly juicy, flavorful Seasoned Fried Turkey for your guests to savor.
“If you’re wondering just how good this turkey is, Bojangles’ fans begin asking about preordering their Seasoned Fried Turkey as early as the summer,” says Randy Poindexter, Senior Vice President of Marketing for Bojangles’. “We’re honored that so many folks make our turkey part of their holiday tradition. We have sold out of turkeys before, so visit your local participating Bojangles’ to preorder your turkey today.”
Whether you’re hosting Thanksgiving, Friendsgiving or an office holiday party, complete your Bojangles’-themed meal by adding your favorite fixin’s, including:
• Mashed Potatoes and Gravy
• Green Beans
• Mac ‘n Cheese
• Bojangles’ Dirty Rice
• Bojangles’ made-from-scratch buttermilk biscuits
• Delightful desserts, like Bojangles’ crisp, individual baked sweet potato pies 
What are you selling for the Holidays?  Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow?
Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Monday, November 12, 2018

Dollar General Targets Restaurant Customers with Small-Format Concept


Chain restaurants have been slow to evolve their business model and other sectors of food retail have noticed according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Johnson believes Dollar General by gearing up for expansion of its DGX small-format concept, as the discount retailer puts urban, millennials shoppers at the focus of its growth is a direct target on restaurant customers.
DGX clocks in at about half the size of Dollar General’s regular 9,000-square-foot store. Dollar General’s CEO Todd Vasos sees a huge opportunity in urban, millennial shoppers, who are starting to settle down and look for reliable, affordable places to shop.
It is reported that about a third of the company’s locations are currently in metro markets, and are moving toward 40 percent. Dollar General continues to open its standard stores at a furious pace, with a record 1,315 last year in 2017, but is deliberately taking it slow with DGX. So, we ask how many restaurant chains opened 1,315 stores last year?  Restaurant customers are on the move.  Here is a success clue follow the growth. Is it time for your company to evolve?  What are you selling and where? 
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869


Sunday, November 11, 2018

Kiosk Drive Sales for Le Macaron French Pastries


Le Macaron French Pastries, is getting closer to customers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Success does leave clues and Le Macaron French Pastries has folded into its overall growth strategy growth for people looking for a branded opportunity who are seeking flexibility with their business and a lower cost investment.
Le Macaron’s new franchise opportunity aims to lean into the growing quick-serve and snack brand trend of kiosks, mobile carts, and express locations. As consumers’ on-the-go lifestyle continues to accelerate, Le Macaron French Pastries seeks to capitalize on these captive audiences at malls, airports, sporting events, festivals and other gatherings.
Rosalie Guillem, CEO and co-founder of Le Macaron French Pastries  “We wanted to create an opportunity that allows our franchise owners to work in nonconventional environments and offer guests a sweet treat when they are unable to access one of our locations,”… “Our products can easily be eaten on the go, so a mobile kiosk aligns perfectly with our brand. This will only accelerate our growth as we welcome a new group of franchisees looking to enter the fast-casual industry.”
The mobile kiosk investment ranges between $91,000 to $127,000—making it an ideal opportunity for entrepreneurs who are looking to enter the space at a lower investment with a simple business model and unlimited growth potential. Le Macaron French Pastries operates through a simple business model that requires zero on-site baking from franchisees. All products are made by French Chef Didier Saba in the kitchen headquarters, allowing café owners to focus on customer service.
 “We opened a Le Macaron French Pastries mobile kiosk because of the simplistic business model, reduction in overhead costs and finding real estate for the cart is easier since it has a smaller footprint,” said Luke Freshwater, owner of Le Macaron French Pastries in Pittsburgh. “We are seeing incredible success because the French macarons are a high-quality product and we are able to connect with our customers since we have such a small and passionate staff.”
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/

Saturday, November 10, 2018

White Castle’s Grocerant Holiday Cravings Delight



White Castle is an iconic restaurant brand that edifies its relationship with consumers every year during the holiday season branded integrated marketing according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Once again White Castle is ringing in the holidays with its seasonal favorite Turkey Sliders and sweet potato fries.  Do you wonder why they are favorites well to start they are just 99 cents. White Castle explains that turkey sliders are made with all-natural, white-meat Butterball turkey. Cravers will have their choice of two options with the Bistro Turkey Slider, featuring a turkey burger topped with a tangy-licious bistro sauce, and the Cheddar Apple Butter Turkey Slider, topped with oh-so-smoky cheddar cheese and cinnamon apple butter.
Jamie Richardson, vice president at White Castle stated “With each season, we strive to bring bold new flavors and these seasonal sliders offer everything holiday shoppers are looking for—convenience, value and Craveable comfort food,”…“Although there’s plenty of proof that our fans love White Castle at any time, these seasonal offerings might just have them thinking it’s the most wonderful time of the year.”
Grocerant niche Ready-2-Eat and Heat-N-Eat hand held food for immediate consumption offered a limited time offer is a great way to drive incremental seasonal sales according to Johnson. 
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.


Friday, November 9, 2018

Kroger’s Thanksgiving Meal Kits Empower Millennials



Thanksgiving meals for most Americans are times that families gather around the table, share a meal, tell family stories, play basketball or football in the back yard, and cook a home cooked meal that hopefully dazzles not frazzles the host, creating memories that last a life time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
This year an increasing number Millennials are starting families, buying homes, and beginning to think about hosting their first ‘family & friends’ Thanksgiving Dinner.  Kroger has created a platform via Meal Kits that will empower millennials to cook a traditional meal without the worry of being frazzled. 
Regular readers of this blog know that Kroger acquired Home Chef recently and after rolling out Home Chef meals in many of their locations; Kroger is now integrating the acquisition by offering Holiday Meal Kits called ‘Merry Meal Kit’s in two options at select Kroger banner locations. 
The first option is a Medium Turkey or Smoked Turkey Meal Kit.  The second is a Spiral Ham Meal Kit both meals are priced the same depending on state and location.  Regular reader of this blog know that our Grocerant Guru® has called Meals Kits training wheels for Millennials. 
These Merry Meals Kits my friends are the perfect tool to complement any Millennials first Thanksgiving Dinner.  Bravo for Kroger. Kroger will edify its ‘banners’ relationship with one of the most important sectors of today’s grocery shoppers Millennials. 
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Thursday, November 8, 2018

Why Cook when Zoës Kitchen can Cook you Holiday Dinner


Cooking a meal from scratch requires time and a skill set most Americans don’t have according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In Q3 2018 83.2% of dinners service at home consisted of at lease on grocerant niche Ready-2-Eat or Heat-N-Eat fresh prepared meal component according to Foodservice Solutions® Grocerant ScoreCard.
Zoës Kitchen has a perfect solution for consumer wanting a home cooked meal without having to cook from scratch it’s a Mediterranean-inspired Holiday Turkey Dinner. Zoës is rolling out this limited time Holiday Turkey Dinner across 20 states in the United States and while supplies last.
Grounded in the fresh, flavorful spirit of Mediterranean cooking, Zoës new heat-and-serve Holiday Turkey Dinner includes an appetizer, roasted French-cut turkey breast, two sides, two sauces and a dessert. Zoës complete holiday meal serves 8-10 people and is priced at $109.99.
Zoës Kitchen’s new Holiday Turkey Dinner includes:
·         Hummus & Pita Starter
·         Fresh, All-Natural Moroccan Citrus Roasted Turkey Breast
·         Zoës Signature Potato Salad
·         Greek-Style Green Beans
·         Mediterranean Cranberry Chutney
·         Moroccan Harissa Sauce
·         Yaya’s Homemade Chocolate Cake (whole cake)
In line with Zoës Kitchen’s regular menu, the meal features vegan, vegetarian, gluten-free and Whole30 a la carte options.
Consumer eager to get a taste of Zoës Holiday Turkey Dinner can sample the turkey breast, cranberry chutney, Moroccan harissa sauce and chocolate cake during in-store sampling days held November 1—2 and November 5—9 at participating Zoës Kitchen locations. Zoës Kitchen team members also will be on hand to take orders and answer questions.
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Wednesday, November 7, 2018

Foodservice Packaging Drive Excitement and Sales


Regular readers of this blog understand the importance of packaging in driving incremental sales of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is portable.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Starbucks leads the food industry in driving brand relevance with packaging.
Yes, as the holiday season nears, Starbucks stores are celebrating the spirit of yesteryear with a modern twist.’ Starbucks Christmas Blend, which is now in Starbucks stores. While coffee is important and Starbucks Christmas Blend is one of the most anticipated food industry Limited Time Offers of the year.
It is the packaging via the cups that create incremental customer ‘buzz’ and drive sales according to Johnson.   A Starbucks press release said “When you come into Starbucks, there’s a festive vibe,” .. “Our customers have told us that the return of Starbucks holiday cups and beverages are a signal the season is upon us. We hope they feel the holiday magic that only Starbucks can create during this special time of year.” This holiday features a series of four unique cup designs:
Stripes
On each bag of Starbucks coffee there is a sealed seam that runs along the back, called a fin. Starbucks has been adding a contrasting color along the fin as a design element for years, and the team found a way to bring that design element to center stage. A take on the iconic red cup, the Stripes holiday cup features graphic bands of bright poppy red and a darker cranberry, accented with white pale rose gold. A ribbon of black, white and Starbucks green on the back ties all the four cup designs and reappears in merchandise and store signage and displays.
“The ribbon was born out of the holiday feeling of boxing holiday presents and wrapping paper,” Cameron says. “The holiday cups feel like these presents you want to unwrap. Each one is its own gift.”
Flora
Ripe coffee cherries have evoked festive holly on packaging over many years, including 2013 and 2017. In a nod to Starbucks coffee heritage, the Flora design features mint-green graphic leaves with pops of colorful bright red berries against a cream-colored background.
Espresso Houndstooth
Starbucks Christmas Blend Espresso Roast is known for its intense flavor and caramelly sweetness. Designers used fire to represent this rich, dark roast, and reimagined it as elegant flame in the red and white retro Espresso Houndstooth design.
Stargyle
Stars often appear in Starbucks designs, even winking atop the Siren’s crown in the company logo. The illustration of a couple reaching up to place a star atop a holiday tree from Christmas Blend 1999 was the starting point for this year’s Stargyle design. Here the stars twinkle against a backdrop of interlinking diamonds in varying shades of Starbucks green.
Packaging matters.  How do you integrate packaging with messaging?  Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/

Tuesday, November 6, 2018

Look for a Strong Q4 from McDonald’s


Sometimes life is good and the fall McDonald’s franchisee will be happy with the return of the McRib one of the restaurant industries best Limited Time Offers in the minds-eye of McDonald’s customers and franchisees according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The McRib for those of you who do not know is a seasoned boneless pork, barbecue sauce, onions and pickles on a hoagie-style bun – was last on menus in November 2017; and was first launched in 1981.
Hedging it’s bet on Q4, McDonald’s also unveiled its new value offering a $6 Classic Meal Deal. It launches on Nov. 1 for a limited time at participating restaurants nationwide. The $6 Classic Meal Deal is comprised of one of four McDonald’s menu items – Quarter Pounder with Cheese, Big Mac, 10-piece Chicken McNuggets or Filet-O-Fish – along with any size soft drink or sweet tea, a small fries and a seasonal or apple pie.
The hedge is the McRib will ease the pain of the PRICE hike in the meal deal from the current industry standard of $5 a meal to $6 a meal?  Regular readers of this blog know what happened to Subway when they tried to back away from the $5 foot long that created the customer platform of the $5 Meal Deal.
When McDonald’s CEO Steve Easterbrook stated “The environment is competitive around value,” he was 100% correct.  Easterbrook continued “It’s a market share fight on traffic,” “We don’t see many people out there in the sector growing traffic. It’s a scrap. It’s a market share fight.”
The team at Foodservice Solutions® believes McDonald’s marketing power will elevate the dinner meal deal driving incremental sales and moving consumers from the $5 price point to acceptance of a $6 price point and not only will that be good for McDonald’s it will benefit all fresh fast food retailers. 
The simple fact is according to Johnson in 2019 What’s good for McDonald’s will be good for all fresh food retailers. Success does leave clues and McDonald’s marketing messaging, limited time offers, edifying brand relevance will once again be the platform of retail envy.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information