With fall just around the corner that means one thing football will be in full swing. Restaurant awareness of the importance of what a local football team partnership could add to a chains brand value did not go unnoticed at Scotty’s Brewhouse according to Steven Johnson Grocerant Guru®, at Tacoma WA based Foodservice Solutions®.
Scotty’s Brewhouse knew that it could add customer relevance while ‘refresh’ the brand when it signed a sponsorship agreement with the Indianapolis Colts that includes several exclusive promotions through the 2018–19 football season.
Does your brand need a refresh? If your brand looks more like yesterday than today or tomorrow it just might be time that you called for outside eyes to help you drive inside results. What is your new electricity that is driving top line sales and bottom line profits? Are your customer counts growing?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as sports team partnerships, fresh foods, urban clothing, grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing. This program has all of that.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Chris Martin, brand president of Scotty’s Brewhouse stated “We are very excited to team up with the Indianapolis Colts this season,” … “We will be sponsoring several events and offering promotions that we feel Colts fans will enjoy leading up to and throughout the football season. Watching NFL games at Scotty’s Brewhouse was already a Great Experience, and we feel this will help us take it to a whole other level.”
So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
As the season kicks off Scotty’s Brewhouse guests will receive a two for one offer if the Colts score two touchdowns during that week’s game. The promotion will run from Sunday after the game through Tuesday of that week. Guests will be able to order any food menu item and get one free of equal or lesser value when they mention the Colts’ two touchdown offer.
Fans attending Colts’ home games at Lucas Oil Stadium will also receive an exclusive offer on the back of their ticket stubs that will be good through the entire football season, including the preseason.
“We want to reward Colts fans for dining with us,” continues Martin. “We believe these two promotions will give Colts fans something to cheer for all season long as they watch the Colts at Lucas Oil Stadium or at one of our Scotty’s locations throughout the state of Indiana.”
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.