Wednesday, September 19, 2018

What’s for Dinner Grocerant Niche Meal Components



Regular readers of this blog have heard of The 65 Inch HDTV Syndrome that Foodservice Solutions® Grocerant Guru®, Steven Johnson identified, quantified, and qualified back in 2012. The rest of you maybe reading it for the first time from legacy industry research scrambling to understand where today’s customers are eating, what they are eating, and why.
It is very edifying to hear companies the ilk of NPD, Nielsen, and Pentallect all do follow-up studies that prove we were right then and continue to lead the pack today on consumer insights into path-to-purchase.
Here are just some examples: “Eighty-two percent of American dinners are prepared at home — more than were cooked 10 years ago, according to researcher NPD Group. The latest peak in restaurant-going was in 2000, when the average American dined out 216 times a year. That figure fell to 185 for the year ended in February”
Now look at these numbers 216 was the number of times per year the average American dined out in 2000. Today the number is 185 of times per year the average American dined. According to MillerPulse data  that points out you should not “be fooled by reports of rising U.S. restaurant sales at big chains like McDonald’s. Increases have been driven by price hikes, not more customers.
Traffic for the industry was down 1.1 percent in July, the 29th straight month of declines “It’s counterintuitive because you see a lot of things in the press about restaurant sales increasing,” said David Portalatin, a food-industry adviser at NPD. “America does still cook at home.”
Consumers do eat at home in front of their 65 Inch HDTV according to Johnson and 85.4% of the meals that consumers ‘cook’ at home include at least ONE Grocerant Niche meal component that is either Ready-2-Eat or a Heat-N-Eat item.  Cooking is no longer cooking from scratch it has become meal assembly according to Johnson.
Bob Goldin, partner at food-service consultant Pentallect “For a lot of consumers, it’s expensive to eat out,” You can save a lot of money at the grocery.” Which is true’ however branded fresh prepared meal components and meal kits have found a found place at the dinner table and those retailers not selling those components are simply missing about according to the Grocerant Guru®.  
If you are just now hearing about The 65 Inch HDTV Syndrome you are six years behind the customer.  Do you want to know where the customer is today? What they want and how they want it?  Call the Grocerant Guru®.
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant


Tuesday, September 18, 2018

Chick-fil-A Incremental Sales a Click Away


Success does leave clues and there is no doubt which chicken chain has the highest revenue per location, or which chicken chain’s franchisee generate the most income, or which chick chain ranks highest in the minds of the consumers on social media. The answer of course is Chick-fil-A according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Chick-fil-A recently expanded a partnership with Kallpod, a touch-button call service that allows dine-in customers to order more food after they’ve paid for their initial order at the counter creating new electricity that will drive incremental top line sales and bottom line profits.
Kallpod, founded four years ago, provides a customized “call button” service for hotels, bars and restaurants.  In the case of Chick-fil-A, the three-button system features these requests: “I want the manager,” “I want service” and “I want to order something else.” Elevating brand relevance Chick-fil-A with technology will be a large part of the new electricity driving continued success.
So how does it work?  Say a customer wants more food, they summon an employee with one push of a button. A worker dedicated to taking dining room orders using an iPad takes the second order without the guest leaving his or her seat.  
Three months into the test program, restaurants reported that guests were more inclined to request second orders using the Kallpod call buttons.  The locations are now averaging $200 to $350 dollars per day on these second orders, according to Kallpod COO Steven Barlow.
How is your company elevating the price, value, service equilibrium? Are you doing it and adding incremental customer relevance? Does your restaurant look more like yesterday than tomorrow?  Chick-fil-A does not.  It looks and acts like a restaurant of today.
Where did you find your new electricity? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Monday, September 17, 2018

Is Boston Market Still Struggling



Lacking any appearance of understanding what food consumers current need-set is or direction that restaurant customers path-to-purchase is Boston Market with its latest announcement reinforces the notion that closing stores to stay afloat is not a still not a strategy but a tactic of yesterday that leaves the once proud grocerant niche retailer looking lost according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Boston Market recently announced the launch of online meal delivery available to its guests across 330 restaurants nationwide. Wow, as regular readers of this blog know while delivery is important it is not a leadership strategy of today but rather another lifeline for a chain that has been treading water for 15 years rather than edifying its relationship with consumers.
However Boston Market lovers who want to enjoy home style rotisserie meals at a convenient value from the comfort of their home can go to BostonMarket.com or download the Boston Market app to place their orders. Boston Market has also partnered with Grubhub and DoorDash, two of the leading online delivery services with nationwide reach, to ensure that its full menu of rotisserie meals is accessible to guests in any way they want to experience delivery across the U.S.
Time to get started as Boston Market is offering free delivery for all orders over $15 from August 15–21. Boston Market guests can go to the BostonMarket.com homepage to retrieve their coupon for free online delivery during this period.
Frances Allen, chief executive officer, Boston Market stated “With the launch of multiple Boston Market Delivery options, putting a delicious, healthy meal on the table is only a click away”. “We want to give our guests time back in their lives they can use to connect with family and friends.”
Has your brand lost it way? Have you closed more stores over the past 7 years than you have opened?  Did anyone ask you Why? Have your C-level executives rationalized and justified mediocre performance? Restaurant customers have migrated to new non-traditional outlets all the while Boston Market leadership pulled them back from a once leading grocerant niche start to looking more like yesterday’s chain restaurant.  I guess they were successful as they are getting results that look more like yesterday than today’s success leaders or tomorrow’s. .
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Sunday, September 16, 2018

Sainsbury's tries cashier-less shopping 'till-free' to speed-up Checkout


Time starved consumers love Amazon Go cashier free stores according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Is it any wonder that food retailers are all trying to find ways to speed up the shopping experience?
UK based supermarket chain Sainsbury's currently is experimenting a ‘till-free’ check out so consumers do not have to wait for the next teller. Instead, customers can scan goods with a smartphone and put them straight into a bag. When they have finished shopping, their payment is processed by the phone similar to what Kroger is testing at many of their stores in the US.
The Sainsbury's SmartShop app lets customers scan the contents of their shopping cart as they browse the aisles to reduce waiting time at the checkout. The app is already available in 68 stores, but customers in one location will now be able to pay with the app too. The trial is currently only available in the Clapham North Sainsbury's Local, to iPhone users who have Apple Pay set up on their device.
It is this simple after scanning an item they want to buy customers can put it straight into their own personal shopping bag. After finishing their shopping, customers scan a QR code by the store's exit to confirm their purchases. They are then free to leave.
The simple fact is today’s consumers want to get in and out fast and retailers want to have less employees and benefits to pay this scan and go system is a step in the right direction.  It is not as good of a solution as Amazon Go according to Johnson.  However all retailers must move forward faster or they will be the next A&P.
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant


Saturday, September 15, 2018

Freshii an Innovative Brand Creates an Innovative Platform



Success does leave clues one clue Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® reminds regular readers of this blog is differentiation does not mean different it means familiar but with a twist.  Freshii a fast growing health and wellness brand continues to exceed legacy food industry executive’s expectations in sales and growth direction. 
With a solid understanding of millennial parent’s ethos Freshii’s Lead Nutritionist, Andie Shapira, recently developed the kid-friendly menu that has become a platform to drive incremental top line sales and bottom line profits in a new avenue of distribution.
Freshii new platform is their School Lunch program. Shapria’s kid friendly program continues to further the brand’s mission to change the way the world eats this time targeting the next generation of eaters. With a menu of “nutrientdense, crave-worthy bowls, wraps and salads, there is no compromise for students or parents” according to Shapria.
Grocerant niche better for you food has found a home with Millennials and Millennial parents according to Johnson.  It those parents that insist on instilling healthy habits at a young age thus it is critical – and Freshii knows that nutritious lunch options are not always available to students. That is a twist of differentiation that has a halo of ‘better-for-you’ will find a home in many schools according to Johnson.
Shapira stated “The school lunch menu will provide the nutrients needed to fuel students’ days,” she says. “Slow-burning carbs like brown rice and quinoa provide  growing bodies with fiber, which helps to stabilize blood sugar, while healthy fats like avocado will keep kids fueled all afternoon. There’s no high-and-crash that you might see with less-than healthy options.”
Freshii’s is a brand with an invitation that Millennials, and parents of any age will place a high value on according to Johnson.  If success does leave clues and it does Freshii’s is a brand that many in the foodservice industry will try to copy.
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.


Friday, September 14, 2018

ShopRite’s New Meal Kits focus on Family Meals


Grocery stores continue to try and garner customer back from the restaurant sector.  ShopRite is leveraging back to school and National Family Meals Month  as the platform to elevate the family meals message and the meal kit message of easy cooking, home cooked meals according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
September, ShopRite has introduced four chef-inspired, dietitian-approved meal kits that are aim to save dinnertime prep time. Each ShopRite meal kit is a serving two and retailing for $11.99 each, the new ShopRite Kitchen Limited Edition Meal Kit offerings are Smoked Chicken Thighs with Korean Broccoli & Cauliflower, Grilled Chicken Breast with Couscous & Vegetables Bruschetta, Turkey Meatloaf with Sautéed Spinach & Butternut Squash, and Smoked Chicken Breast with Roasted Vegetables & Wheat Berry Feta Salad.
ShopeRite’s Natalie Menza-Crowe, is director of health and wellness stated “Providing our shoppers with healthy, affordable and time-saving resources has always been a priority at ShopRite,” said “We are honored to take part in [the National Family Meals Month] campaign spearheaded by our partners at FMI, and we look forward to talking to our customers about the many benefits of sharing nutritious family meals.”
Menza-Crowe continued “Here at ShopRite, we believe that mealtime is family time, and that there is power and value in sharing family meals,” …“Study after study has shown that families that make time to dine together are happier and healthier. It doesn't just benefit the individual. Family meals benefit our community as a whole.” Will this help ShopRite garner back many of the customers they lost to restaurants? 
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Thursday, September 13, 2018

McDonald's bold embrace of the Grocerant Niche

Why is it successful companies seem to pick up all of the right success clues?  Could it be that they listen to customer better than other companies?  That is exactly what Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes.
McDonald’s McCafé has introduced its latest beverage innovation targeting a new avenue of distribution that will drive incremental sales and profits for the global fast food retailer according to Johnson. The new product is a line of bottled McCafe Frappés, (grocerant niche Ready-2-Drink), coffee drinks that will be the foundation creating new electricity the McDonald’s brand.  
So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand held marketing.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Every generation McDonalds customers will embrace the new avenue of distribution.  For McCafé lovers nationwide they will have another easy way to grab their favorite pick-me-up. McDonald’s launched the line of bottled McCafé Frappé coffee drinks in grocery and convenience stores, as well as mass merchandisers across the U.S.
The drinks are available in three flavors – Caramel, Mocha and Vanilla – bottled McCafé Frappés deliver craveable and delicious café-quality coffee on-the-go. The Coca-Cola Co. manufactures, distributes and sells bottled McCafé Frappé coffee drinks, and combines brand-building and distribution expertise together with McDonald’s to offer a new way for people to enjoy the taste of McCafé. They are made with 100% Arabica coffee beans and blended with real milk, sugar, natural flavors and other ingredients for a smooth, perfectly balanced taste.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.


Wednesday, September 12, 2018

Just Salad new Partnerships to Drive Innovation



Success does leave clues and Just Salad has been picking up all of the right clues according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Just Salad understands the value of a strategic partnership that will provide new electricity driving incremental sales.
Just Salad, is committed to making healthy food accessible to everyone, has partnered with Daphne Oz to create The Golden Glow Salad.  Just Salad’s Director of Marketing Stephen Swartz stated “We were drawn to Daphne’s honest, realistic and delicious approach to healthy eating and fell in love with the recipes in her book. We instantly knew she would be the perfect partner to design a salad that fulfills our mission to bring healthy, affordable food to everyone,”
Daphne Oz is a natural foods chef, Emmy Award-winning television host (formerly of ABC's hit lifestyle series "The Chew") and a New York Times Bestselling author. Swartz continued “Our Culinary Development team worked closely with Daphne to create the most flavorful, nutritious salad that’s built to boost stamina, hydration, and energy,”
The Golden Glow Salad features a bed of Romaine & Kale topped with Hemp Hearts, Beets, Carrots, Chickpeas, Pickled Red Onions and Grilled Chicken. The protein-packed menu item is served with Just Salad’s house-made Lemon Basil Vinaigrette. For Daphne, being healthy and happy means fresh, flavorful foods that are easy to prepare, smart ingredient swaps to save on calories without skimping on flavor and plenty of room for worthy indulgences.
Daphne's new signature Just Salad - The Golden Glow Salad - perfectly aligns with her stance on wellness. She shares, “I am so excited my friends at Just Salad invited me to dream up my perfect bowl. This blend makes being healthy feel like a reward. The Golden Glow Salad is extra hydrating, protein packed, and loaded with antioxidants. Every ingredient was chosen to excite your palate, fuel your goals and let you glow from within.  Are your customer counts growing? 
So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand held marketing.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.


Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Tuesday, September 11, 2018

H-E-B tech innovation lab will Drive Digital Strategy & Delivery


Food delivery continues to drive incremental sales in every segment of retail foodservice today.  At times that delivery is a direct replacement for an in store visit according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  That said food delivery edifies brand relevance in the minds-eye of the consumer today and should be a tool in every food marketing tool kit.
H-E-B understands that while food delivery hovers around 6.2% within the grocery sector delivery of newspapers once the staple grocery store marketing and messaging has less than 31 million household penetration rate. Grocery stores and H-E-B understand digital marketing is the direct one on one relationship that is replacing the newspaper.
So, once again doing all the right things H-E-B plans to build a two-story, 81,000-square-foot technology facility and innovation lab for its digital team and Favor on-demand delivery service. H-E-B will renovated an industrial warehouse to be transformed into a “world-class” creative and collaborative workspace for Austin-based members of the H-E-B digital team and Favor’s corporate headquarters, according to the company.
H-E-B Chief Digital Officer Jag Bath stated “This state-of-the-art space will be a hub for creativity and innovation as we continue to develop the ultimate digital experience for our customers,” …“Bringing H-E-B and Favor closer together will allow us to promote collaboration between our two companies as we strengthen our commitment to building out H-E-B’s omnichannel services,” noted Bath, who also is president and chief executive officer of Favor.
Note: In support of its efforts to become a digital leader in the grocery arena, H-E-B acquired the Austin-based Favor delivery service in mid-February and then two months later named Bath as chief digital officer of H-E-B.
Meanwhile, H-E-B has steadily extended its online grocery reach via H-E-B Delivery and H-E-B Curbside service, now offered at more than 145 stores in Texas and slated to become available at 165 stores this year. Overall, the company operates 400 stores in Texas and Mexico. H-E-B is doing all of the right things.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Monday, September 10, 2018

Church’s Chicken Consumers want Delivery


Food delivery has been gaining speed for over 30 years and pizza has been the mainstay growth driver fro some time.  However, regular readers of this blog know that KFC of Canada 18 years ago was posting delivery numbers of over 20%. 
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® was working with KFC Canada on elevating online ordering and delivery back in the day with cyberslice and Food.com and one has to wonder how could it have taken a chain the size of Church’s Chicken so long to discover delivery?  Then tout it as if it was the next coming of the chain?
We ask does your marketing, positioning, and business model look more like yesterday than today?  Now figure consider this Church’s Chicken spent a year studying the logistics of third-party delivery before beginning a rollout, an upfront investment that executives cite as a key reason for the rapid-fire adoption now underway within the chain. 
Hector Munoz, global CMO for the 1,078-unit quick-service brand stated “It’s a lot easier than we thought it would be,”  “We did our homework all of 2017 to prepare for executing in 2018.” Pete Servold, EVP of U.S. operations for the largely franchised brand continued “We studied it so much that we went into it with our eyes wide open,” Johnson contends they should have opened their eyes 20+ years ago and they look like a chain of 2000 not one like today or tomorrow.
Still, the shift into delivery was not without its surprises. Church’s decided to forge ahead with the service even though customers can’t yet use the brand’s app to place delivery orders. Instead, they order through the apps of Church’s four third-party partners, and the brand learned those users aren’t typical Church’s customers.
Servold noted that Church’s core in-store product is bone-in chicken then stated “We see probably triple the number of tender sales [through delivery], which is a good indication that these are new customers,” Johnson was not surprised stating customers move and brands must move with them.  Today’s customers are dynamic not static brands that want to stay relevant must be dynamic as well. 
Inching ahead Church’s is working on an order-and-pay-ahead function for its app, as well as a catering program. For the sake of the brand, franchisee let’s hope they don’t take 20 years to figure out their next step forward. 
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Sunday, September 9, 2018

Chick-fil-A Meal Kits Expand Branded Buzz


Chick-fil-A wants to put food on you dinner table if you buy it in the drive-thru cooked or even if you want to go home and cook a ‘home cooked meal”.  Chick-fil-A is selling meal kits at 150 test stores in and around Atlanta, GA with menu items that are easy to prepare, flavorful, and fresh.
According to Steven Johnson, the Grocerant Guru® Chick-fil-A is the first fast food-chain to sell meal kits and he insist that it is a natural branded line extension that will garner industry buzz and be a key undercurrent driver of a new grocerant niche business model that is being developed at fresh fast food restaurants.
Michael Patrick leads the company's Mealtime Kit program for Chick-fil-A stated "We're good at serving high-quality chicken," "If you want chicken in your meal kit, we want you to think of Chick-fil-A." According to Patrick their meal kits are straightforward, family-style favorites like crispy Dijon chicken, chicken parmesan, chicken enchiladas, chicken flatbread and pan roasted chicken with greens. Naturally, it's all chicken, and that's no accident.
Patrick says Chick-fil-A has an advantage. "Customers are already coming to us for food, so the opportunity to be convenient — solve two meal problems in one visit — is the definition of convenience," Johnson agrees saying the brand ‘halo’ Chick-fil-A customers place on the brand are a natural platform to build incremental sales. .
Foodservice Solutions® Grocerant ScoreCards tell us that at 4PM 64.7% of consumers do not know what’s for dinner and Patrick says that "We're solving that 4 p.m. problem." Is your business model expanding? Is your branded selling an incremental meal to your customers?  Why Not?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869



Saturday, September 8, 2018

Farmer’s Fridge New Points of Fresh Food Distribution Fuel Sales


Regular readers of this blog know that Steven Johnson, the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has nothing but nice things to say about Farmer’s Fridge as they grow and continue open up new points of fresh food distribution all while driving top line sales and bottom line profits.
For the rest of you Farmer’s Fridge, a Chicago-based company that is selling jarred salads via refrigerated vending machines.  Recently Farmer’s Fridge secured $30 million in venture capital funding which will propel the rate of growth and expand outside their current store base.
Farmer’s Fridge, currently operates 185 vending machines in Chicago and Milwaukee, largely in office buildings, hospitals, colleges and universities, and drug stores. It also runs a stand at a food hall in Chicago.  They have another 225 vending units are slated to be in operation by the end of the year, founder and CEO Luke Saunders told the Chicago Tribune recently.
The new round of investment will allow Farmer’s Fridge to add employees as well as some 400 to 500 locations across the Midwest by the end of 2019.  Farmer’s Fridge is a Tech-centric company, with menu items such as Smoked Cheddar Cobb Salad and Peach Caprese Salad, collects data to predict consumption and adjust its supply chain.
So just what is a ‘tech-centric’ salad company the Tribune reported that “The learnings that Farmer’s Fridge leverages are not one-time; using a robust data infrastructure, machine learning, and automation, the team can constantly experiment and drive agile development of both hardware and software. “In a world where less than 5% of vending machines have systems to track inventory, the Farmer’s Fridge team is light years ahead of the pack.”
Innovation Endeavors is the key investor in Farmer’s Fridge and was founded by former Google CEO Eric Schmidt to fund projects that focus on “transformational technology.” Farmer’s Fridge workers prepare all meals in a central kitchen. Vending machines are restocked each weekday. Unsold items are donated to area food pantries.   Where are you selling food?  Are you getting closer to your customers?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant