Foodservice Solutions® Grocerant Guru®, Steven Johnson identified, quantified, and qualified five key drivers of fresh prepared food sales. Foodservice Solutions® FIVE P’s turned into an integrated marketing program for many fresh food retailers including Chain Restaurants, Chain Convenience Stores, Chain Liquor Stores, and Service Dili’s around the world. The FIVE P’s are:
When grocerant Ready-2-Eat and Heat-N-Eat fresh and prepared food are thrown into consumer view of options a retailer is offering they become top of mind for consumers are return visits. Integrating the FIVE P’s will help you increase customer frequency, build loyalty while simultaneously increasing unit margins driving top line sales and bottom line profits.
Simply look at the US retail foodservice growth and sales leaders of today. Trader Joe’s, Chipotle Mexican Grill, Five Guys Burgers & Fries, 7-Eleven are all growth leaders. Trader Joe’s leads in sales per square foot at over $1,750 per Sq. Ft. Chipotle, Five Guys and 7-Eleven are all growing units and garnering share of stomach from everyone else. All are members of the grocerant niche.
One of the most interesting new developments is bundling of the meal components with a “better for you” focus. It’s a mix and match game that is very empowering for the consumer. Consumer’s select by meal occasion what “better for you” attribute they want. It can be fresh hamburger, low salt, cooked to order, or green packaging.
Don’t discount the value of consumer choice or limit the world of “better for you”. Mix and match of small portion, fresh products, green packaging all are contribution to making meal time a time of convenient meal participation, differentiation and individualization and consumers are responding.
Are you looking a customer ahead? Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on www.FoodserviceSolutions.us Contact: Steve@FoodserviceSolutions.us