The grocerant niche continues to expand garnering new retailers aiming to create a platform for sustainable success. While Amazon can sell you books Online to read on your Kindle, they can deliver a restaurant meal to your door, and they can deliver groceries to your kitchen. Amazon they can’t serve you a coffee and desert or sandwich while you read a book with friends.
Barnes & Noble is back and focused on the experience of reading and everything readers of books enjoy while reading. That includes sipping on a hot cup of tea or coffee and enjoying a bite to eat. Barnes & Noble is scheduled to open four full-service cafés in its stores over the next year.
Barnes & Noble’s new cafés will serve an expanded menu in a contemporary setting (see renderings above and below this post). Grocerant niche focus had worked wonders for IKEA and they sell furniture Foodservice Solutions® Grocerant Guru® expects that these new café’s will work for Barns & Noble.
The first of four expanded cafés offering table service, beer, and wine will open all across the US including at the Vernon Hills Shopping Center in Eastchester, N.Y., Edina Galleria in Edina, Minn.; One Loudon mixed-use community in Loudon, Va.; and the Palladio at Broadstone Mall in Folsom, Calif.
Jamie Carey President of Barnes & Noble Restaurant Group stated “Our new cafés will feature a contemporary aesthetic, an expanded food and beverage offering — including wine and beer — and a major commitment to hospitality, featuring tableside service,”
Carey continued “The new food and beverage offerings along with a focus on hospitality will further reinforce Barnes & Noble as a destination and a place where people come to spend time and unwind,” Carey said. “Where possible, we will also look for opportunities to introduce some of these new offerings within our existing cafés.”
Legacy retailers large and small are migrating to and adopting grocerant niche ready-2-Eat and Heat-N-Eat fresh prepared food positioning. Is your brand evolving? Have you considered selling grocerant niche Heat-N-Eat fresh prepared food items to your employees to take home for dinner?
Are you trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information