Sunday, February 14, 2016

On The Border Mexican Grill & Cantina Targets Price, Portability

Success does leave clues and one clue that C-stores, Grocery stores, and Chain restaurants are all picking-up on is that Ready-2-Eat and Heat-N-Eat grocerant niche fresh prepared food with portability drives top line sales and bottom line profits according to Foodservice Solutions®, Grocerant Guru®. 

Ashley Zickefoose, Chief Marketing Officer of On The Border understand that the customer is dynamic not static and listening to the consumer is important.  “Our catering guests have enjoyed our burrito boxes for a long time…They love them and have been begging us to make them available for pick-up as well.”

The Burrito boxes are now being offered instore and for take-out. “The Burrito Boxes, include hand-rolled burritos stuffed with four choices of mesquite-grilled meats, cheeses, cilantro lime rice, and pico de gallo. Portobello mushroom and vegetarian choices are also available. All are served with chips and our famous fresh salsa. “We don’t think guests should have to pay extra for chips and salsa. We make our chips and salsa in house every day and are proud to include them for free.” added Zickefoose.

Focusing on driving trial the Bowls were offered starting at $5 for those that want a non-burrito option for a quick pick-up meal. The Border Bowls are prepared-to-order with fresh house-made ingredients – cilantro lime rice, black beans, bell peppers, queso fresco, shredded lettuce, pico de gallo, and sliced avocado. 

In-addition the Border Bowl is served with roasted red chile-tomatillo salsa. Guests can choose from four flavor-packed options, all Mesquite-grilled and brushed with cilantro chimichurri sauce: fajita chicken, Portobello mushroom, fajita steak (add’l $1) or grilled shrimp (add’l $1).

Consumers are dynamic not static when you combine price with portability you activate two of the FIVE Pillars of Success in food marketing today.  

Success does leave clues and today price continues to drive frequency, customer adoption, and top line sales and bottom line profits. Visit: or Email: for information on how you can edify sales at your operation. 

Saturday, February 13, 2016

Grocerants Continue Garnering Restaurant Customers

Winn Dixie, Kroger’s Main and Vine, Wawa, Sheetz, Rutter’s, Wegmans are all targeting restaurant customers to drive top line sales and bottom line profits.  Companies the ilk of Winn Dixie, Wegmans, and Wawa are now doing a great job with Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions® Grocerant Guru®. 

Wawa has committed well over $750 Million on opening new stores in Florida alone.  What restaurant chain has committed that kind of money to one state to drive incremental sales? So, as gasoline prices continue down, and consumers have extra savings in their pockets where are they spending it?  Grocerants!  

Victor Fernandez, executive director of insights and knowledge for TDn2K Black Box Intelligence through The Restaurant Industry Snapshot, which is based on weekly sales from over 23,000 restaurant units and more than 120 brands, representing $57 billion dollars in annual revenue found consumers are not spending it in restaurants. 

Fernandez reported that restaurant sector “Same-store traffic declined 3.2 percent in January (2016), a 1.2-percent drop from the 2-percent decline reported for December of last year. This represents the 12th consecutive month in which the industry has experienced negative traffic growth in comparable stores. January represented the softest traffic performance since February 2014.”

While the largest US traditional grocery store chain Kroger may have missed the mark with their new concept store Main and Vine don’t think for a minute that they will stop evolving all stores to garner migrating millennials.  Kroger is seeking a greater share of stomach are you?

Wegmans. Whole Foods, Sheetz, and Rutter’s all continue to build new stores and drive tip line sales and bottom line profits with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  Do you understand the Grocerant niche?  Have you completed a Grocerant Scorecard

Success does leave clues.  Are you trapped doing what you have always done and doing the same way.  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at:

Friday, February 12, 2016

Are Meal Kit’s the New Food Marketing Tool?

Companies the ilk of HelloFresh, Plated, and Blue Apron, are driving hard to garner Millennial customers nationwide. They ship premeasured quality ingredients and tested foolproof recipes for consumers to prepare meals in their own kitchens knowing full well they really don’t want to cook. 

Meal Kits save time, shopping and cooking and the tradeoff is they cost just a bit more. Fresh meals-by-mail from most companies tend to run between $8 to $15 per serving, depending on the company and ingredients used. However the undercurrents of change are revealing entrepreneurs and local restaurants may be ready to enter the Meal Kit Gold Rush according to Foodservice Solutions® Grocerant Guru®. 

Meal Kits have become cooking training wheels for Millennials, and Baby Boomers according to our own Grocerant Guru®.  All Americans have been exposed to a plethora of international flavors, spices, and entrees that they do not have the skill-set to prepare at home on their own according to our Grocerant Guru®.

Today, the Meal Kit Gold Rush has estimated sales of $1.4 billion a year in the US. Convenience stores, grocery stores, restaurants, and entrepreneurs are rapidly entering the meal kit industry by introducing their own convenient home-cooked meals.

Kroger’s new concept store Main and Vine opened offering a meal kit priced at $9.00 for a meal for two that significantly undercuts the current price offered from mail order companies the ilk of Plated.  One big problem at Main and Vine they merchandised the Meal Kits like a left over sack lunch.  Meal Kits are just taking up shelf space if merchandised like yesterday’s left-overs not today’s dinner.  

Food retail is evolving faster than many legacy food retailers, today meal kits are a $1.4 billion dollar business in the US.  Again that is $1.4 Billion that came out of the grocery store sector in large part.  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to be a conundrum for legacy retailers but a BOOM for entrepreneurs.  Don’t be disrupted, become the disruptor call Foodservice Solutions® Grocerant Guru® like so many have since 1991. 1-253-759-7869

Success does leave clues.  Are you trapped doing what you have always done and doing the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Or do you need a Grocerant Program Review or Grocerant Scorecard conducted? Email us at:

Thursday, February 11, 2016

Eatzi’s Whole Foods Evolving Growing Grocerant Success

Cooking from scratch is on most consumers’ wish list.  The fact of the of the matter is according to Foodservice Solution®, Grocerant Guru® “they don’t have the time, the skill-set, or the desire to cook from scratch, clean the kitchen or do dishes”. 

Whole Foods co-CEO Walter Robb said the chain expects an "explosion" in prepared foods targeting non-cooks”.  He went on to say in an interview with the Wall Street Journal "You’re going to see an explosion in food service and prepared foods and beverages, an explosion of choices for those who don’t want to cook," Robb said. "And they’ll be able to get it on-demand. Ultimately [customers] are looking to the food store not just for food that they can cook but for food they can eat right now."

Regular readers of this blog know it was Eatzi’s that inspired our own Grocerant Guru® to coin the term Grocerant back in the day.  Eatzi’s was America’s first grocerant according to Foodservice Solutions® team. Today, Eatzi’s leads the industry in selling chef crafted Fresh Food not recycled pre-made CPG products, and that may be one reason that they are able to expand this year opening new stores in three states not including Texas.

Whole Foods understands that consumers simply do not to cook their own meals.  That may be why they prepared as much or more fresh food as any other grocer in the fresh food space.  Today, the grocery sector fresh food space is estimated to be at $27 Billion dollars and is expected to grow at 8.5 % a year reaching $35 Billion by the end of 2017

Wegmans does a great job with meal focused Ready-2-Eat and Heat-N-Eat fresh prepared food according to our Grocerant Guru® Winn Dixie’s new concept store is more than a step in the right direction.  Winn Dixie is consumer interactive and participatory focused squarely on the grocerant niche. Kroger’s new concept store is more a reflection of yesterday’s fresh food retail than tomorrow’s food retail.  Obviously Kroger has room to work.  

Success does leave clues and companies the ilk of Eatzi’s, Whole Foods, HEB, Wegmans, and Winn Dixie are picking up all the right Grocerant niche clues and  are helping the industry meet the pent-up demand for Ready-2-Eat and Heat-N-Eat fresh prepared food. chief Architect Bill Bishop said “the supermarket share of grocery sales has declined from 62% in 2000 to 46% in 2014, while the super center/mass market retail and club store share has risen from 26% to 40% in that period”, Is your retail format ready for the grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food of today and tomorrow? Are you looking a customer ahead? Or are you doing what you have always done, and doing it the same way?  So, how is that working for you?

See how you can drive success within the grocerant niche. Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program Assessment excel, expand, and extend, your brand.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche, or Contact: