Thursday, August 6, 2020
Wednesday, August 5, 2020
Tuesday, August 4, 2020
David Portalatin, NPD food industry advisor and author of Eating Patterns in America stated “As we move into the weeks ahead the possibility exists for setbacks in restaurant customer transactions. Up until July 31, somewhere between 25 and 30 million Americans were receiving Federal Pandemic Unemployment Compensation as part of the federal government’s CARES Act, which has provided $600 a week of enhanced unemployment benefits,”
Monday, August 3, 2020
Sunday, August 2, 2020
Today, cell phone cameras take most of the pictures
and they are rarely printed. Kodak, today is a technology
company that produces camera-related products, correct in their assertion that professionally
developed pictures look better than low-resolution versions uploaded to
Facebook. However, they waited too long to evolve and are now just a fading
shadow of once was a great company, this year the stock price hit a low of $1.50. That's 25 years of struggling and turmoil. Now they are evolving into a 'pharmaceutical' focused company with a loan for the U.S. government for $785 Million to do so. Who is going to help you evolve?
Being dead and correct is not a great
strategy. Today chain
restaurants are either growing or dying much the same as Kodak. Simply look at
restaurants that filed bankruptcy of late: Chuckie Cheese, Sweet Tomatoes & Souplantation, Logan's Roadhouse,
and large Pizza Hut, Wendy’s and IHOP franchises groups. They are not all dead but they have been
far from right.
• Our executives have 30 years of experience and know how to run the business.
• We never use coupons, nor do we want to deliver.
• We don’t allow or brand to wander, we protect our brand, that’s brand protectionism and its dying brand.
• We don’t use online third party ordering, I-pad ordering or voice screen ordering.
• We only advertise on Google, Twitter or Facebook.
• We don’t do snacks, we do meals.
• We like the umbrella approach each store different personality but under one umbrella.
• Video menus and video signage is visceral gimmickry.
• We don’t measure ingredient’s; we create daily specials and simply show employees how to make it
• We can’t lower our menu prices.
We don’t use third-party delivery – face it, convenience is a driving reason why foodservice is popular. If you do not want to deliver, consider outsourcing more not less. Deliver is not about you. That’s right it is about the consumer.
When it comes to search don’t forget Amazon, and Google or Facebook. We don’t open for breakfast – you pay rent 24/7, find ways to increase the utilization of your “factory”. Considering catering or school lunch program, contract out your kitchen. Have you considered opening a branded virtual breakfast restaurant in your store? Don’t become the next Kodak of chain restaurants.
We can’t raise our menu prices – tell that to the gas station owner on the corner, or the farmer growing your food. Costs are up, you must raise your menu prices, expand dayparts, renew menu choice or you will not exist.
Kodak management, smart and hard working as they were, did not see the world changing, fortunately you do. Realize that change is good and necessary. Act now to challenge your assumption, create new revenue streams and increase profits.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.
Saturday, August 1, 2020
Friday, July 31, 2020
For the rest of you, think about this quote for a recent article: “
For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869