Friday, December 19, 2014

Private Label Food Once Nearly Banned from Homes now Brands a Home.

So, back in the day when grocery stores first introduced private label food products they were lacking flavor, texture, and packaging visceral attractiveness. Today, however both Millennials, ages 24-37, and Generation Z, ages 0-23 are discovering private label the ilk of Aldi, Trader Joes, and Whole Foods and adopting them as hallmark brands for the home.  

According to Nielsen sales of private label brands grew 6.6 per cent in 2014, , outpacing the 2.4 per cent growth in total grocery sales. Nielsen's head of retail services, Kosta Conomos, expects private label sales to reach 25 per cent of the market in five years, fuelled by demand from so-called "millennials" and further product innovation and discounting.

"People of my generation still recollect what private label was like 20 or 30 years ago," said 44-year-old Mr Conomos. "Younger generations have no recollection of the prior quality of private label so for the younger generation private label is now considered part of their repertoire - it doesn't have the stigma.

This has become a global movement in fact private label groceries now account for 21 per cent of packaged grocery sales in Australia, up from 18 per cent two years ago, and household penetration has reached 98 per cent according to Nielsen. 

In the United Kingdom today private label has around 40 per cent-plus market share – “the UK has the benefit of experiencing good quality private label for three decades [whereas] Australia is a more recent phenomenon according to Conomos."

In the United States Trader Joes, Aldi, and Whole Foods private label product adoption by millennials and Gen Z is faster, stronger, and will be lasting according to Foodservice Solutions® Grocerant Guru™ largely driven by the largest generation the millennials and the next generation of spender Gen Z.

Steven Johnson is the Grocerant Guru™ at Tacoma, WA based Foodservice Solutions®, with extensive experience as a multi-unit operator, consultant and brand/product positioning. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For additional Information Contact:

Thursday, December 18, 2014

Freshii, Lyfe Kitchen, Maoz, Native Foods Cafe, Veggie Grill on Success Watch List for 2015

 Foodservice Solutions® ‘Better for You’ Restaurant’s to Watch for 2015

The undercurrents of retail foodservice change driven by Millennials quest for ‘better for you’ food and discovery of all things food has left us enough clues that we are out with our 2015 ‘better for you food’ restaurant watch list.  Here are our five picks for ongoing ‘Better for You’ Restaurant success in 2015:

1.       Freshii: Serving Soups, Burritos, Salads, and Wraps all of which can become personalized and customized meal components bundled into a family meal. Freshii is a great example of Grocerant niche success.

2.       Lyfe Kitchen: Serving portobella pasta, fish tacos, and quinoa crunch wraps extols the halo of better for you food for breakfast, lunch, and dinner. They offer catering and ‘grocery’ items as well building a grocerant niche success story.

3.       Maoz: Serving Vegetarian pita pockets, salads with falafel, and hummus. Grocerant niche mix and match toppings and sauces from a self-serv salad bar enabling customization and personalization hallmarks of grocerant niche success.

4.       Native Foods CafĂ©: Serving vegan food, including salads, sandwiches and “Earth Bowls” all available for Take-Away.  With the halo of ‘better for you’ and bold flavors customer adoption continues to swell.

5.       Veggie Grill: Serving ‘plant-based’ salads, sandwiches, soups, even burger (all are vegetarian). Empowering choice and customization burgers can be served on wheat bun or bed of steamed kale.

If success does leave clues we suggest that you watch these five restaurants as they are all growing, innovating, while creating consumer relevance with consumer buzz and Braggability. Are you ready for Outside Eye’s that drive Top line Sales and Bottom line profits?
Interested in learning how can you work grocerant niche products into your establishment to grow profits and capture customers while they are in your store? Call 253-759-7869 as for the Grocerant Guru™,

Wednesday, December 17, 2014

Green Zebra Grocery Turns Golden

Green Zebra the ‘better for you’ hybrid convenience store / grocery store started by Lisa Sedlar is proving all of her critics wrong having turned the Geen Zebra to Gold!  Sedlar while announcing a new Green Zebra coming soon stated “Green Zebra Grocery just hit a big milestone: November marked the Oregon startup's first profitable month, and the company is working to raise money to open two more stores in the near future.”  

Seldar the former New Seasons Grocery store CEO understood that the average customer buys only 100 different items from their favorite grocery store a year.  They simply buy them over and over again.  Green Zebra is her innovative new business model combining, health-food, in a convenience store format, providing a halo of a ‘better for you’ in a grocery shopping experience.

Every start-up learns a lot about the concept, customers, and drivers of sales during the first year.  The next new store Green Zebra Grocery will be just a little larger at about 6,400 square feet.  That will free up more space for the “store's growler and kombucha areas, as well as wine on tap and more grab-and-go foods.”

Ready-2-Eat and Heat-N-Eat mix and match meal component offerings are playing an ever expanding role in the success of non-traditional retail outlets according to Foodservice Solutions® Grocerant Guru™.  Clearly Green Zebra is playing to the mainstream grocerant niche consumer.  

Green Zebra Grocery is a concept that should be on industry professionals must visit, must see, and must follow list. Now profitable, it appears all that is green can be golden.  Non-traditional concepts that turn profitable early prove disruptive and move from non-traditional to mainstream before many notice.  Success does leave clues. My tip of the day, follow Green Zebra.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information. 

Tuesday, December 16, 2014

Young Consumers Discovering Fresh Food Fast

Fresh Fruit is fast food and young influential consumers are driving adoption of a ‘better for you’ food lifestyle. Darren Seifer, NPD food and beverage industry analyst in a new survey found that “Generation Z and Millennials are driving changes in this country’s eating behaviors with their approach to food choice and preparation,” 

Just maybe your grandparents were right.  Remember the old adage your grandparents shared every time you saw them, “eat your fruits and vegetables”?  Well if you are a food retailer if you had not heard that before will be soon.  NPD found that from “2003 to 2013, consumption of fresh foods —  fruits, vegetables, meat, poultry, fish, and eggs — grew by 20 percent to over 100 billion eatings and it’s the youngest generations, Generation Z, ages 0-23, and Millennials, ages 24-37, driving the trend.”

For C-stores and grocery stores that means traditional fresh food offerings on the store’s perimeter will benefit from this increasing interest in fresh, and manufacturers of center of store items and retailers can take advantage of the ‘fresh’ trend by considering innovative ways to link their products to fresh foods. For restaurants it means fresh fruit must become mainstream.  Yes, Fresh Fruit is Fast Food. 

 NPD’s recently released The Future of Eating: Who’s Eating What in 2018? Found “In the next five years, all three main meal occasions will get even fresher, according to Breakfast is the main meal at which fresh food eatings is forecast to grow the most, an increase of 9 percent by 2018, based on the NPD report, which presents five-year forecasts for over 200 food and beverage-related behaviors, attitudes, and characteristics. Fresh food consumption will grow 7 percent at lunch and 5 percent at dinner.

Regular followers of this blog know of our successful push to drive Fresh Fruit into the QSR sector. Now this NPD reports finds that “fresh foods, like fruits, will also be a key factor in the growth of ready-to-eat better-for-you snacking over the next five years.”  Success does leave clues and Fresh Food is one solid clue.   specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991 Contact: