Sunday, February 26, 2017

Aldi, Lidi, Success Clues KISS





Did I really have to tell you what your learned as a child the golden rule of business KISS (Keep it Simple Stupid).  Well I have to admit that the team at Foodservice Solutions® at times reminds me as well.  So when I read the results of this new study I just had to share it.   According to Siegel+Gale  a global brand strategy firm “Brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advocacy and employee engagement”. They revealed the top finishers of its seventh annual Global Brand Simplicity Index. 
To no one’s surprise “low-price grocery chain Aldi retains the number one spot as the world’s simplest brand, followed by Lidi, a German discount chain. Other top finishers are Google, Netflix, Ikea, Amazon, KFC, YouTube, McDonald’s and Subway.”
Also revealed “simplicity earns a premium: 64% of consumers are willing to pay more for simpler experiences. Simplicity also builds loyalty, with 61% of consumers more likely to recommend a brand because it is simple.” 
Brands that don’t provide simple experiences are leaving an estimated share of $86 billion on the table, according to the study.  “Ignoring that kind of ROI is crazy,” said Howard Belk, co-CEO and chief creative officer, Siegel+Gale.
Maybe most important simplicity pays off with happy employees. Sixty-two percent of employees at simple companies are brand champions — versus only 20% of employees at complex companies. Five out of six brands representing the restaurant industry are in the top 15, indicating that quick service often means simple service.  Our success clue of the day is KISS.
For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us  the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information


Saturday, February 25, 2017

HoneyBaked Ham Adding Retail Relevance for Returns



Foodservice Solutions® Grocerant Guru® Steven Johnson as regular readers of this blog know understand the undercurrents of foodservice customer migration from legacy traditional avenues of distribution the ilk of restaurants, grocery stores and convenience stores to new non-traditional outlets.  Well HoneyBaked Ham does as well and this year Johnson expect HoneyBaked will set new sales records this holiday season.

We all know Harry J. Hoenselaar opened the first HoneyBaked Ham store in Detroit, Michigan, like most great companies, he did so because he believed in an idea. An idea that produced what is regarded today as the best tasting ham in the world. The Foodservice Solutions® agrees with them. 

Recently The Honeybaked Ham hired the former head of the Lane Bryant and The Limited clothing chains as its new CEO. Linda Heasley. She was previously CEO of Ascena Retail Group, with responsibility for more than 800 Lane Bryant, Catherine’s and Cacique stores. Earlier, she had served as CEO of The Limited. All that means is Heasley had what we in the grocerant niche call retail chops!
HoneyBaked Ham has understood the undercurrents of the evolving foodservice consumer and expanding its retail offering well beyond it 400 cafĂ©’s offering grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food in multiple alternative channels simultaneously.  The results are clear they have edified the brand with consumers of every age while expanding brand relevance.
The team at Foodservice Solutions® believes that Heasley is the right person at the right time to evolve, elevate, and edify the brand.  We believe she will expand avenues of distribution, locations driving top line revenue and bottom line profits. Why the product.
Yes, HoneyBaked Hans stands out with its sweet, crunchy glaze enhancing the flavor of the bone-in smoked ham, Harry’s patented spiral-slicing process made HoneyBaked Ham the easy-to-serve centerpiece, that set the standard as a comfort food staple at holiday dinners, Easter celebrations and meaningful meals shared and savored by family and friends.
Does your brand look more like yesterday that tomorrow? Are you doing what you have always done and doing it the same way?  HoneyBaked Ham is not.  They are growing with customer relevance.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.


Friday, February 24, 2017

Wawa’s Fan Favorite Hoagiefest Expands



Success does leave clues and Wawa’s grocerant niche made to order customizable hoagies are celebrated yearly during what the company calls Hoagiefest.  This year Wawa is expanding its hoagiefest to Florida.
Beginning Feb. 20 through April 2, 2017 any of Wawa's classic, 10-inch hot, cold and breakfast sandwiches are on sale for $4.99. The classic hoagie usually sells for $5.69 at Flordia locations.
The c-store chain first began holding Hoagiefest in 2008 and it has become a fan favorite. Only Florida Wawa stores will offer the Hoagiefest promotion during the spring. Stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia will hold Hoagiefest in the summer.
Wawa with more than 740 convenience stores is an industry leader in grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is portable.  Success does leave clues and Hoagiefest is one way that Wawa shares success with its best customers. 
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant


Thursday, February 23, 2017

Exploring Foodservice and Generation Z




Foodservice Solutions® Grocerant Guru® Steven Johnson stated “you can find Generation Z (Gen Z) at the intersection of Hands-On In-Store retail and interactive participatory foodservice perfectly balanced with mobile technology and it is at that intersection that Gen Z is validating foodservice authenticity.”
The path to purchase for Gen Z is not so unexpected, as the first “digitally native” generation most discovery for Gen Z begins with a hand held mobile devise and extend into the retail footprint for validation. The global Gen Z population set to reach 2.6 billion by 2020. When it comes to Gen Z we ask, Are you looking A Customer Ahead?
IBM and the National Retail Federation (NRF) are in a new study they found several interesting facts about Gen Z let’s take a look at some of those focusing on foodservice.  Here they are:
 1.  Retailers need to create more interactive engagement around their brands to serve the “always on,” mobile-focused,
2.   Generation Z expects technology to be intuitive, relevant and
3.   Create a personalized, interactive experience with the latest digital advances or risk falling behind.
4.   Gen Z has access to $44 billion in buying power
5.   75% saying they spend more than half of the money that is available to them each month,
6.   52% of Gen Z consumers will transfer loyalty from one brand to another
7.   66% saying product quality and availability are the most important factors
8.   65% focus on value
9.  74% of respondents spend their free time online, with 25% online five hours or more each day.
10. 73% of Gen Z use their phones primarily to text and chat
11. 36% would create digital content for a brand,
12. 42% would participate in an online game for a campaign
13. 43% would participate in a product review.
14. 62% will not use apps or websites that are difficult to navigate
15. 60% will not use apps or websites that are slow to load.

So it’s important to remember that just as Millennials overtook Gen X, there’s another big buying group retailers need to plan for, and it’s even larger that group is Generation Z.  Is your brand at the intersection of Hands-On in-store retail interactive participatory foodservice? Is your brand perfectly balanced with mobile technology for food discovery? Can Gen Z is validate your branded foodservice authenticity?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.