Thursday, May 26, 2016

Middle Class Meal Kits Target the Masses

Sure the targeting the top end of any fast growing retail foodservice sector garners lots of attention.  It’s exactly that attention that drives trial and trial drives reoccurring sales according to Foodservice Solutions® Grocerant Guru® Steven Johnson.  

Peapod is an online grocery service owned by  Ahold the e-grocer first rolled out meal kits in collaboration with a branded partner” Barilla Pasta in 2014, and currently offers more than 15 recipes. Late last year, Ahold’s Giant-Carlisle also began selling meal kits in stores and to select Peapod delivery customers.”

Now Peapod has added to its meal kit line with additional branded food products including ConAgra and Campbell's. The new price competitive meal kits come with precut and premeasured ingredients just like the fresh prepared time saving top tier meal kits. In select markets Peapod customers will have more meal kit options as the retailer launches new kits esigned with ConAgra Foods and Campbell Soup Company.

These new family focused meal kits will be offered with “three new recipes include Buffalo Quinoa Chicken Skillet by Ro-Tel and One Pan Chicken Curry by Campbell's, available in Chicago, Indianapolis, Milwaukee and New York, and Zucchini Noodles with Fresh Veggie Primavera by Hunts, available in Chicago, Indianapolis and Milwaukee.”

Each of the meal kits make 4-6 servings and can be ordered any time without a subscription. Recipes rotate seasonally and include fresh produce. Many cost less than $5 per serving. Tony Stallone, VP of merchandising for Peapod, stated “Customer response to the first kits we've introduced has been phenomenal,” … “For more than 27 years Peapod has been about helping solve mealtime for families. This is the perfect extension of our expertise in food delivery, made even more exciting by our ability to work with some of the best food brands in the world to bring it to life.”

With no subscription required, larger meal kit size, and lower pricing Peapod will not only be giving Meal Kit leaders Plated, Blue Apron, and Hello Fresh a run for consumers dollars they have created a platform to garner customers from the restaurant sector as well.  

Since 1991 retail food consultancy  of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® or for a Grocerant Scorecard visit,   Email:

Wednesday, May 25, 2016

Grocerants Growing Foodservice Breakfast Day-Part


Success does leave clues and when grocery deli retailers report that sales are up 14% year over year for breakfast Foodservice Solutions® Grocerant Guru® says “everyone one else will take notice and testing breakfast items.  Clearly the unintended consequence of grocerant niche lunch and dinner sales; is breakfast, and breakfast is booming.  

Sarah Schmansky, director of Nielsen’s Perishables Group stated that “Deli prepared breakfast accounted for $86.4 million in sales, up 14 percent in dollars year over year.  What will come as no surprise to regular readers of this blog is that Hand Held Food is leading the way.  

Schmansky went on to say “Driving growth within the deli prepared breakfast category are breakfast sandwiches with yearly sales of about $40.2 million, up more than 14 percent from the year prior, followed by quiche at $14.3 million up 17.9%, breakfast meals/combos at $10.9 million up 17.2%, followed by omelets $ 2.2 million up 210.9%.

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive customer adoption, visit frequency, incremental impulse buying according to the team at Foodservice Solutions®.  Our Grocerant Guru® has conducted over 6,000 Grocerant ScoreCards, 2,000 within the past 24 months tracking the quality and consistency of the Ready-2-Eat and Heat-N-Eat fresh prepared offering around the country and world. 
Are you looking for grocerant products that work,   systems that drive the efficiency that you looking too garner including top line sales and bottom line profits?  If so you should consider get insights from one of our our Grocerant Scorcards remember success does leave clues.  

A Mintel reported “Breakfast Restaurant Trends  pointed out that U.S. sales of breakfast foods at restaurants and other eating places will reach $60.4 billion by 2019, up from an estimated $52.2 billion.  Breakfast is growing but so is LUNCH and DINNER.

Grocerant niche success is about convenient meal participation, differentiation and individualization and Foodservice Solutions® Grocerant Guru® has been driving success within the Grocerant niche longer than any other company in the world.  Visit: or Email: for ideations on how your brand or product can find success within the grocerant niche.

Tuesday, May 24, 2016

Grocerant Hand Held Food for Immediate Consumption Drives Sales

Foodservice Solutions® FIVE P’s of Food Marketing  continues to drive top line sales and bottom line profits for retail foodservice operators including chain restaurants, chain drug stores, chain grocery stores, and chain convenience stores. The hamburger remains the lynch pin to sales success with 900 million  Hamburgers/Cheeseburgers served in commercial U.S. restaurants for the month of March 2016 according to the latest NPD Crest Data

It must be noted that per-person consumption of beef is down over the past decade. Times they are changing today beef faces “negative health perceptions, consumers show interest in a wide array of non-beef burger alternatives according to new research from Mintel. 
The report found that “nearly half of consumers would like to see more chicken burgers (46 percent) on menus and two in five (42 percent) are interested in more turkey burgers. Another one third (34 percent) of Americans are interested in seeing bison/buffalo as a burger option on more menus.”

The hand held craze is evolving as interest in “non-beef burger offerings is highest among Millennials, who are the most likely generation to agree that healthiness of menu items is the most important factor when choosing a restaurant (64 percent). Indeed, three in five (58 percent) Millennials would like more chicken burgers and half (52 percent) would like more turkey options on menus. Overall, Millennials are more interested than any other generation in every non-beef burger” the Mintel study found. 

NPD found that visits to quick service restaurants, represent 79 percent of total  restaurant industry traffic, were up 1 percent last year, while full service restaurant traffic, representing 21 percent of total visits, declined. It’s clear to the team at Foodservice Solutions® that grocerant hand held food for immediate consumption not only drives sales it is expanding into all other areas of foodservice retail.

Foodservice Solutions® Grocerant Guru® stated “Millennials quest for discovery continues to drive food innovation, new flavors, and hand held food favorites along with new avenues of fresh food distribution.  If success does leave clues look for increased adoption of Ready-2-Eat and Heat-N-Eat fresh prepared hand held foods sold at drug stores, grocery stores, conveniences stores, liquor stores and new non-traditional locations.”  

Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant scorecard, brand, or product placement assistance.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869