Monday, August 20, 2018

Dinner has been Displaced with Smaller Meals & even Smaller Meal Components


The undercurrents of consumer food consumption have been tracked for 100 years or more.  It was not until Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® identified, quantified, quantified, then coined the word Grocerant did the food industry refocus, renew, and reposition food research on the cultural changes driving that change.
When Johnson later identified the 65 Inch HDTV Syndrome industry legacy media scoffed but time has edified Johnson’s findings and even of the legacy food industry research companies that survived the evolving marketplace have jumped on the Grocerant bandwagon. Here are some insights from one of those legacy companies Technomic;
In Technomic’s 2018 Snacking report they found that “80% of consumers say they snack at least once a day (up from 76% in 2014). And, this trend toward more snacking is here to stay, as 55% of consumers say that in the next 12 months, their snacking habits will not change at all, while 18% say they will snack more often” The team at Foodservice Solutions® calls these occasions mini-meals and or meal components that consumers are finding at new non-traditional fresh food retailers.
The Technomic report found that “The biggest nibblers, it turns out, are young consumers, who are more likely than their older counterparts to snack three or more times per day. Younger consumers are less likely to follow traditional eating patterns, and are more likely to eat whatever, whenever, in order to satisfy their needs.”
In short the Grocerant niche is here to stay as the report continued saying “All this bodes well for the continued growth of grab-and-go meals at convenience, grocery, foodservice and other retail stores—58% of consumers say that a grab-and-go or prepackaged food area would be appealing in a retail store (such as grocery)”
The team at Foodservice Solutions® believes that consumer’s time bound constraints have placed a greater importance on family activities, than the family dinner. Thus the grocerant niche platform of family meal customization with personalization while saving time will drive incremental top line sales and bottom line profits in all sectors of retail offering meals and meal components that are portable.
Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.


Sunday, August 19, 2018

Renew Refresh Replant Starbucks Expands the Halo of ‘Better-for-You’



Restaurant companies have been offering BoGo’s (Buy one Get one) for years.  Customers understand BoGo’s and understand that it’s a great deal.  Starbucks is giving consumers a BoGo of sorts a two for one with its new LTO (Limited Time Offer) but the bonus value besides being a great tasking drink it is loaded with protein so it is a meal replacement according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Starbucks new LTO is a 16-ounce Protein Blended Cold Brew drink that is offered in two varieties: almond and cacao. The Almond Protein Blended Cold Brew is made with cold-brew coffee, almond milk, plant-based protein powder, almond butter, a banana-date fruit blend and ice. It has 12 grams of protein. The Cacao Protein Blended Cold Brew, with 10 grams of protein, is made with cold brew, coconut milk, plant-based protein, cacao powder, banana-date fruit blend and ice. Consumers can request additional packets of protein powder.
Ok now you get it this is a meal replacement. A grocerant niche Ready-2-Drink portable meal replacement according to Johnson. This is the first time Starbucks has menued a drink that combines coffee and protein.
Get the while you can as the new nondairy beverages will be available while supplies last, according to a Starbucks press release.
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Saturday, August 18, 2018

Wienerschnitzel Sponsoring Advertising Competition



When your advertising budget compared to your sector leaders looks more like a penny than a dollar you have to try harder to while looking a customer ahead. That is exactly what Wienerschnitzel, the world’s largest hot dog chain with 333 locally owned restaurants in 11 states is doing. Wienerschnitzel has been chosen as the official corporate sponsor of the 2019 National Student Advertising Competition (NSAC) for the American Advertising Federation (AAF).
This is an outstanding opportunity for Wienerschnitzel according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Few people know this but Wienerschnitzel has franchisees today who have previously won this award back in their college days.
Wienerschnitzel like previous sponsors Nissan, Snapple and Yahoo! will provide a “real-world” marketing assignment to advertising and marketing students at over 150 colleges and universities in the U.S. who will develop and pitch an integrated campaign to a panel of judges. Wienerschnitzel’s specific assignment, which will focus on hot dogs, will be revealed later this year.
Doug Koegeboehn, Wienerschnitzel’s chief marketing officer stated It’s going to be amazing to have the brightest minds at the top colleges work on our business,” "In addition to being the largest hot dog chain in the world, this family-owned brand has demonstrated a deep-rooted sense of responsibility to its customers and the communities it serves, and we are proud and honored that Wienerschnitzel is the 2019 sponsor of the National Student Advertising Competition. 
The competition represents advertising, marketing and media disciplines. How is your brand reaching out? Are you looking a customer ahead? Wienerschnitzel is doing all of the right things to drive top of mind awareness, whole edifying the brand to tomorrow’s customers today.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Friday, August 17, 2018

Kroger’s Simple Truth branded products Made for China



Sometimes when you have 19+ banners, and corporate brand managers outnumber the number of banners you have, and your sales lag industry leaders you have no other choice but to seek-out partnerships for new points of distribution praying for some luck to drive sales.  Does anyone think that’s just what Kroger is doing when it formed a partnership with Alibaba.com’s Tmall Global site, which features foreign products?
This new partnership enables Kroger to get a foothold in global sales for the first time in its 135-year history and pretend it is keeping pace with rivals such as Walmart. The fact is Walmart sell Walmart branded product in other countries edifying its brand value while Kroger is selling it Simple Truth private label products. 
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® wondering out loud asked is this a new avenue of distribution to drive top line sale and bottom line profits or is it an avenue of distribution to unload over produced products?
Kroger said the company would launch the offer with a mix of dietary supplements and its private-label Simple Truth products that it sells online in the U.S. through Vitacost.com and through its online stores for pickup or delivery, where available.
The deal is the latest in a string of announcements – many of them partnerships – supporting Kroger’s $900 million Restock initiative announced last year. Kroger said the move will support the strategies objectives to “redefine the grocery experience” through its own brands, and to open new revenue streams through strategic partnerships.
Simple Truth has quickly become the second-largest brand sold in Kroger stores since launching five years ago. In 2018, Simple Truth reached more than $2 billion in annual sales, making it the largest natural and organic brand in America. Does your company have more brand managers than banners?  Are you a retailer or a manufacture?  Do you understand brand integration, messaging, or how to edify your brand value?
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Thursday, August 16, 2018

Will Bitcoin’s Bet on Restaurants be the Bite or Buzz Needed to Drive Customer Counts


By now most regular readers of this blog know that chain restaurants perennial innovation leader Starbucks may soon allow / enable consumers to pay for their latte with bitcoin. Starbucks has become a food and beverage innovation powerhouse and technology focused company that drives customer engagement with relevance blending interactive technology with participatory food and beverage offerings according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Starbucks is extending the coffee customization and personalization experience too technology and the payment process by integrating bitcoin into the list of payment options.  Recently Starbucks announced that it will work in partnership with bitcoin exchange operator Intercontinental Exchange Inc. as it forms a new company to “create an integrated platform that enables consumers and institutions to buy, sell, store and spend digital assets on a seamless global network.”
The new company entity will be, called Bakkt, it will employ Microsoft cloud-based solutions to fashion a “global ecosystem” for digital currency, according to the Starbucks press release. “As the flagship retailer, Starbucks will play a pivotal role in developing practical, trusted and regulated applications for consumers to convert their digital assets into U.S. dollars for use at Starbucks,” said Maria Smith, vice president of partnerships and payments for Starbucks,
Smith continued “As a leader in Mobile Pay to our more than 15 million Starbucks Rewards members, Starbucks is committed to innovation for expanding payment options for our customers.” Further operational details about Bakkt will be announced in coming weeks, according to Starbucks, with a planned launch of the company slated for November. So will it drive customer counts? Not today according to Johnson but it will added incremental buzz to the Starbucks brand and down the road it just might.  Starbucks is looking a customer ahead, are you?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Wednesday, August 15, 2018

Rutter’s convenience stores Aims too Replaces Restaurants & Retail Grocery Stores


Convenience stores are known for fast service saving consumers time.  Rutter’s on the other hand has not only done that they have developed consumer loyalty offering great grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that their consumers consider ‘restaurant quality’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Rutter’s recently opened their newest store that is home to the Rutter’s largest restaurant. Among the items on offer are Rutter's 100-percent Angus beef burgers, chicken pot pie, pizza, ribs, turkey burgers, Red Bull smoothies, frozen lemonade and various handcrafted beverages.
The team at Rutter’s has expanded fresh fast food to include produce that is conveniently located in grab-and-go cases at stores that edify family meal planning and elevate the ‘halo’ of better-for-you’ fresh food items from Rutter’s with items the ilk of watermelon, blueberries, cherry tomatoes, sweet corn and squash. The watermelon, blueberries and tomatoes come in ready-in-eat packaging, while the sweet corn and squash are packed whole to be used as part of a meal cooked at home.
Ryan Krebs Director of Foodservice stated “Rutter’s has an agricultural, dairy and foodservice history spanning several hundred years in the central Pennsylvania community, and with our fresh and local focus we are supporting businesses throughout the Mid-Atlantic region while offering our customers healthy, economically sustainable products,”… “
How are you building the ‘halo’ of better-for-you around your brand?  Have your created a platform that saves families time, focuses on meals, day-parts, expanding solutions to the ever present question of What’s for dinner?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.




Tuesday, August 14, 2018

At PDQ Partnerships Pile up Profits


Fresh food retailers from grocery store service delis, convenience stores, and restaurants continue to look for ways to drive incremental sales. In 2018 partnerships are the platform most companies are finding the new electricity that will drive incremental top line sales and bottom line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
PDQ will begin rolling out Ice Cream Floats as part of a partnership with Coca-Cola. Leveraging the strength of partnership to create new menu ideations is nothing new.  However working with stredgic partners on menu and marketing innovation programs that are integrated into your yearly plan can prove profitable according to Johnson.
Michael Brannock, Executive Chef of PDQ stated “We are constantly evolving our menu and coming up with new options to satisfy cravings,” .. “Everyone loves a delicious ice cream float, and these new creations are a fun way to kick off the summer.” Where are you looking for your new electricity?
What is the new electricity that is driving your top line sales and bottom line profits?  Are your customer counts growing?  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” Differentiation does not mean different it means familiar but with a twist and this has that.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, urban clothing, grocerant consultants, coins /currency, autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing. This program has all of that.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant