Thursday, October 8, 2015

Grocerants Going Global

Anywhere you travel around the world you can’t miss seeing retailers adopting our Grocerant success clues. If you are traveling to  Malaysia this fall?  When you are Ready-2-Eat we know where you should be headed. Malaysia’s Jaya Grocer any location but I like the Empire Shopping Gallery which has focused on Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche options.  They are transforming the grocery shopping experience, blending a dining and shopping experience. Here is how it has been describe in Malaysia.

“THE next time you head for Jaya Grocer to get your fresh cut of steak or seafood, you might not land up taking it out in a bag with you. Instead, you are probably going to enjoy tucking into the steak or fish, the way you like it prepared, sitting down in the middle of the supermarket. This is Jaya Grocer’s newly introduced “grocerant “at its Empire Shopping Gallery outlet – a one-stop shopping and dining experience within a supermarket. Shoppers can walk in, choose their choices of meat or seafood from the butchery or seafood counters, head to the El Fresco cashier to pay for it and specify their choice of how they want it cooked. 

The Tengelmann Group food retail merchants and progressive grocery retailers in 15 countries around the world continue expanding success with more and more Ready-2-Eat and Heat-N-Eat fresh prepared food options. The Tengelmann Group understands stands that the customers are dynamic not static and industry leadership must be as well.

Ikea Ready-2-Eat and Heat-N-Eat fresh prepared food today has sales exceeding $2 Billion a year in sales alone.  Blending Ready-2-Eat and Heat-N-Eat fresh prepared food with traditional Ikea products (furniture) all of this grocerant success is garnering younger customers evolving the demographics and positioning Ikea for the future!

For international corporate presentations, educational forums, or keynotes contact:  With extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking he educate and elevate everyone while providing success clues for all. or

Wednesday, October 7, 2015

Portability is a Key Component of Fresh Food Marketing

Fresh hand held food fuels the Ready-2-Eat and Heat-N-Eat fresh prepared Grocerant niche success.  Fresh Food with portability is a key driver in the undercurrents of change evolving within the retail foodservice sector today.  There is little doubt now that success within the food industry today can be traced back directly to Foodservice Solutions® 5 P’s food marketing.

Foodservice Solutions® Grocerant Guru™ Steven Johnson identified, quantified and qualified The 5 P’s of Fresh Food Marketing.  Then he introduced, implemented, and integrated to foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The 5 P’s are:

The four key pillars of the 10 years studying identifying the undercurrents of change were:  Build, Measure, Lean, and Repeat combined to validated results.  After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Fresh Food Marketing, Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability:

The fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go once a week or more. When ordering breakfast On-The-Go 56% of consumers say portability is important. Were additional key elements in validating our success moving forward.

In addition Technomic found from 2012 to 2014 consumers ranking the importance of portability for snacks jumped from 55% to 60%. We are delighted that Technomic has highlighted the growing important role that portability plays with food consumers today.

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call 1-253-759-7869 today and learn how the 5 P’s of fresh prepared food marketing can Drive Sales at your retail operation.

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more Contact:

Tuesday, October 6, 2015

Publix Grocerant Fresh Focus is Consumer Interactive

When your company is headquartered in a state that is surrounded by water on three sides it seems to reason that seafood would play a key role in creating a neighborhood store.   

Maria Brous, spokesperson for Publix stated “the chain launched its most exciting meal solution in all of its stores this summer, its “Fresh Seafood Cook-in-Bag Dinners.” Brous noted that “Prepared is the fastest growing area of the seafood department,”

Here is how Publix consumer interactive grocerant niche prepared dinners work according to Christine Blank, SeafoodSource contributing editor “ there are flyers in each store’s fresh seafood department that invite shoppers to first choose a fresh fish or shellfish item, and then select the ingredients and seasonings they would like to accompany their fish”

Grocerant niche mix and match flavor offerings include Caribbean mango sauce with orzo, spinach and bell peppers; Mediterranean sauce with pearl couscous, Kalamata olives and feta cheese; Dijon cream sauce with quinoa blend, spinach, sundried tomatoes, artichokes and bell peppers and sweet chili sauce with rice and Asian vegetable medley.

Publix seafood department staff assembles the ingredients into a special cooking bag. Then, “All you do is pop it in the oven when you get home, following the time and temperature guide provided with each meal,” according to the flyer in each store.

“We anticipate this becoming a significant category for our seafood department,” Brous said of the meals that range in cost from $9 to $20 on average, depending on the type of seafood item shoppers choose.

Publix executives decided to add the Cook-in-Bag Dinners because “Customer trends are clearly pointing to convenience; as such, we strive to bring innovative solutions to our customers. We have seen similar technology in other areas of the store and brought it to seafood,” Brous said. Cook form scratch at home no but cooking per at the store!  Great positioning, time saving, and clean-up solution.  Success does leave clues according to the team at
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche.
Contact Call: 253-759-7869

Monday, October 5, 2015

Fresh Coffee adds Value for Retail Brands

Convenience stores have been branding coffee for years and the East Coast battle between Wawa a Sheetz has done nothing but builds customer loyalty and helps garner customers from quick service restaurants into the convenience store space. 

The Grocerant niche is filled with Ready-2-Eat and Heat-N-Eat fresh prepared food from new non-traditional locations.  Ralph Lauren's recent venture the Ralph's Coffee Food truck it turning heads and adding value to the Ralph Lauren retail brand.  

There is a green “1965 Citroen van going around New York and the Hamptons area, this vintage vehicle is a harbinger of Ralph's Coffee, opening at the new Polo flagship store on Manhattan's Fifth Avenue. The all-American coffee shop will sell Ralph Lauren's private java blends as well as sandwiches, juice and other treat.” 

Ralph Lauren is now providing an alternative to all of the behemoth coffee chains in New York City.  When they  opened a coffee shop in his Fifth Avenue Polo store, they did  so that customers could have a place to come together, and on a recent Sunday afternoon there was a steady stream of shoppers lining up to order cappuccinos and lattes. 

The instore coffee shop, is complemented by a Ralph’s Coffee truck, and online ordering, that sells blends that he designed with La Colombe. Success does leave clues and grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is a clue many retailers are picking up on.  

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information