Tuesday, July 28, 2015

Millennials and Gen Z Drive Grocerant Ready-2-Eat Fresh Prepared Food Sales Success





What’s the difference between a trend and a fad?  Well it just might be how old the consumers are that are migrating from one sector to another.  In the case of the Grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food started by and fueled by time stared baby boomers it’s clear both Millennials and Gen Z have picked up the mantel of evolving the Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche ‘better for you food. 

In a new Y-Pulse Study focusing on Gen Z Preferences found that they that they preferred:
1.        Fruit and veggie smoothies
2.        Mexican foods
3.       Fresh, Fast and made from scratch 

All the while The NPD Group found that Americans' consumption of fruits, vegetables, dairy and other fresh foods has reached levels not seen in 30 years, with younger adults leading the way. 

NPD found that “Over the past decade, adults aged 18 to 34 have increased their consumption of fresh foods the most out of all age groups. These results are a surprise, as millennials are in a life stage when people typically consume lower quantities of fresh foods in favor of more time-saving and convenient options”  

NPD’s  Darren Seifer stated; “As millennials returned to their homes to source more of their meals, they spent a little more time in the kitchen to make dishes like eggs/omelets, pancakes, vegetables and rice…This doesn’t mean they are becoming chefs or that they even enjoy spending time in the kitchen. Seifer added; “Younger adults have shifted from considering frozen foods as convenient to their focus now being on freshness, while getting out of the kitchen quickly” 

Turns out that Americans within both the Gen Z and Millennials groupings are taking the lead from or learned from their parents and grandparents that Ready-2-Eat and Heat-N-Eat fresh prepared food is good, saves time and when you bundle fresh prepared meal components the meal is today’s homemade meal.  Things have not changes so much learning how to cook, how to cook fresh meals fast from at home from family members is what has gone on for generations.  

Sharon Olson, executive director of Y-Pulse. “As kids grow up their sense of culinary adventure increases with more interest in ethnic foods, fresh, and local offerings” our Grocerant Guru™ can only add that home cooking today is filled with Ready-2-Eat and Heat-N-Eat fresh prepared food meal components that can be mix and matched into a customized family meal fast and that is a trend that is not fading away. 

Have you had Grocerant Program Assessment conducted for you operation? Do you sell food today have you had a Grocerant Scorecard conducted? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Monday, July 27, 2015

Noble Romans, Papa Murphy’s, Wal-Mart Take-N-Bake Targets Pizza Hut Papa Johns Space




You know a food sector is garnering attention when the world’s largest retailer decides to test a sub-set of the sector.  When Foodservice Solutions® Grocerant Guru™ announced that “Wal-Mart Stores  was expected to open a new Neighborhood Market store near its Bentonville, Ark., headquarters reflecting “a step up” in the presentation and offering of fresh foods.”  Our team at Foodservice Solutions® could only say it’s about time. What we did not know at the time was how big a role Take-N-Bake would become. 

This week Kim Souza reported that “One of the bestselling items at the Wal-Mart Neighborhood Market grocery on North Walton Boulevard (Bentonville) is the fresh made-to-order pizzas. This is the first time the retailer has opened a mini pizzeria in the smaller grocery format.”  Consumers love the customization and personalization of grocerant niche Ready-2-Eat and Heat-N-Eat pizza according to our own Grocerant Guru™.

Looking back at any review or visit we have had at a Wal-Mart store while reviewing the Ready-2-Eat and Heat-N-Eat sector we have been professionally disappointed. Our disappointment has been in Wal-Mart’s food offerings, presentation, service, and with consumer point of purchase displays or material.

The Ready-2-Eat and Heat-N-Eat fresh prepared pizza sector gives Wal-Mart the opportunity to edify customer relationships with contemporized consumer relevance. 1500 units and growing Papa Murphy’s has proven the viability of the sector and Noble Romans success has solidified the sector as a market share threat to legacy Pizza sector retailers the ilk of Pizza Hut. 

While Wal-Mart continues to look for ways to differentiate itself it must first prove to consumers it can deliver on the promise of Ready-2-Eat and Heat-N-Eat fresh prepared food and our Grocerant Guru™ believes that Take-N-Bake pizza just might be the vehicle to help them do that. 

Wal-Mart informed “The City Wire that take-and-bake pizzas are made fresh in that store and are available 24/7. Corporate spokesman John Forrest Ales said the store also offers made-to-order pizzas while customers wait. The shopper has the option of having it baked by Wal-Mart or simply wrapped for baking at home.” (Photo’s on today’s blog courtesy thecitywire)

Employees at the store informed “The City Wire that the pizza is popular with shoppers, many who call ahead and place their order and pick it up a few minutes later while also grabbing a six pack of beer or some other beverages.” That my friends is grocerant niche Mix and Match meal bundling that Foodservice Solutions® Grocerant Guru™ calls the key driver to growth and profitability.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Sunday, July 26, 2015

7-Eleven is Convenient, Fresh, Family Focused and ‘Better for You’




The Slurpee was branded by 7-Eleven in 1969 however it’s cold refreshing value has grown into global brand all its own with a website of its own as well.  That’s proof that 7-Eleven understands its customers and the grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food. 

Laura Gordon CMO of 7-Eleven shared her company’s new brand aspirations at the Hub Live conference, stating that that “7-Eleven was no longer satisfied to be a mere convenience store — its leaders want 7-Eleven to be a convenient experience.” 

With a renewed focus on family solutions, Gordon explained that 7-Eleven needs to evolve to being a convenient store, defined by the problems its solves — inside the store, outside the store, we meet people where they are.” The number solution one could very well be; What’s for Dinner according to Foodservice Solutions® Grocerant Guru™.

Another solution catering to an evolving customer is includes testing delivery meeting the need of mix and match bundled options that customers have grown accustom.  This month, 7-Eleven started testing on-demand delivery service for select stores in San Francisco and the Bay Area.  Its partner of choice for the endeavor is Postmates, the hot mobile app-enabled service behind delivery tests at Chipotle, and McDonalds 

Our Grocerant Guru™ firmly believes that 7-Eleven’s family focus with drive innovating new Ready-2-Eat and Heat-N-Eat solutions that are freshly prepared, portable, driving profitability with a branded halo of ‘better for you’.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information

Saturday, July 25, 2015

Move Over Ikea Full Service Retail Coming I’ll Drink to That!




The Ready-2-Eat and Heat-N-Eat grocerant niche filled with fresh prepared food that is ‘Better for You’ is booming according to Foodservice Solutions® Grocerant Guru™.  Industry insiders and regular readers of this blog know that Ikea’s fresh prepared grocerant niche in-store food outlets have sales topping 2 billion a year alone.  That is a success clue that many have noticed.
Next week Bass Pro Shops is opening a 130,000-square-foot Outdoor World store in Brandon, Florida that includes a “7,000-square-foot Islamorada Fish Co. restaurant, which will serve seafood and other entrees, as well as cocktails”  according to Katie Mitchell, a spokeswoman with Bass Pro Shops.
Mitchell continued “The average Bass Pro enthusiast shops inside the store for up to two and a half hours and drives more than 50 miles to get there, a draw that makes the mega outdoor retailer a unique destination, …The restaurant does make a nice 'perk' for customers, but it is possible for customers to just come and enjoy full-service dining at our restaurant entities," 
Other Bass Pro Shops concepts have a restaurant with an attached bowling alley inside the interactive of the restaurant provides an added brand value for Bass Pro Shops and incremental value for customers according to our own Grocerant Guru™.
Dinning at within retail outlets is nothing new in Chicago for over a hundred years shoppers flocked to Marshall Field’s upstairs formal dining room or in the basement at the cafeteria.  Today some Macy’s have full restaurants, more have fresh food outlets.  Nordstrom’s coffee shops /expresso bars average $1 million dollars a year in sales.  There are many free standing restaurants that do not average that per year.
Cathy Green, vice president of Fifth Dining for Saks Fifth Avenue opened its second in-house restaurant, called Sophie's, at the Mall at University Town Center in Sarasota last year. A third opened in San Juan, Puerto Rico, this year stated “the restaurant serves customers who come to Saks for personal shopping experiences in private rooms and cater trunk shows and other events at the store. It kind of has a global use beyond just being another restaurant."
Even the new Crayola Experience children's store in the Florida Mall has its own cafĂ© the Ready-2-Eat and Heat-N-Eat fresh prepared food niche is booming.  Competition for share of stomach is intensifying. Are you ready to enter the Grocerant niche?  Do you need Outside Eyes for inside results?
Have you had Grocerant Program Assessment conducted for you operation? Do you sell food today have you had a Grocerant Scorecard conducted? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.