Tuesday, September 1, 2015

Mix & Match Meal Component Platform is the New Normal.

Do you know what’s for dinner tonight?  Are you cooking a family meal for two, three, or four, family members, chances are very good your buying several Ready-2-Eat or Heat-N-Eat fresh prepared meal components according to Foodservice Solutions® Grocerant Guru™.    

 Grocery stores, convenience stores and restaurants are all bundling fresh prepared meal components for the home cook.  The home cook is responding buying individualized components from different outlets and mix and matching them into a customized family meal.

Foodservice branded and private label food manufactures are all vying for your attention. Ready-2-Eat and Heat-N-Eat food from Swiss steak, Meatloaf, Baked Salmon, Rotisserie Chicken, Pizza and Lasagna fresh prepared, portioned and portable in portions for 1,2, or 5 are all available at most foodservice retail location today. 

Most exciting is the opportunity for new start-up’s and regional manufactures to produce sustainable business built on local, fresh and unique flavor profiles.  Legacy national brand manufactures are experiencing an increase in need for repositioning, consolidation and acquisition activities.  Regional start-ups are thriving supplying local restaurants, C-stores and grocery store delis with fresh prepared food. 

Consumer are responding buying meal components in new food channels, experiencing new flavor profiles all the while individualizing the family meal.  The foodservice industry is evolving with the consumer.  Those companies looking for opportunity for growth times have never been better. The consumer is dynamic not static are you keeping pace?

www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit, Linkedin.com/in/grocerant or twitter.com/grocerant Contact Steve@FoodserviceSolutions.us

Monday, August 31, 2015

Fast Food and Fresh Fruit Drive Sales

For all the talk about McDonald’s recently few remember that back in 2004 Mc Donald's added apple slices to Happy Meals in 2004.  That one event has simply put has been a sales driver like no other for apple growers. According to Foodservice Solutions® Grocerant Guru™ fresh fruit is fast food and regular readers of this blog know that.

Restaurant foodservice has fueled Apple sales since 2004, said John Rice, president of Rice Fruit Co. “Fresh sliced apples was a category that was growing rapidly when all the fast-food chains were following McDonald’s lead in offering fresh sliced apples in a number of menu options,”

7-Eleven trying to enter the fresh fast food niche has started selling single whole bananas, apples and other whole fresh fruit however has not received the recognition, customer adoption or sale bump that McDonalds has from sliced apples.

Our own Grocerant Guru™ was one of the first to break the news about McDonald’s offering mandarins ‘cuties’ and yogurt in kids’ meals instead of offering only apple slices. Fresh fruit is a natural for McDonalds and other retailers trying to attract the ‘better for you’ consumer.

Fresh fruit is a great alternative to french fry’s or legacy CPG deserts.  It is a great snack any time of day and the ability to get ‘better for you’ food via a drive-thru will only continue  drive top line sales and bottom line profit for both fruit growers and retail outlets. 

As on McDonald’s operator told us “an apple a day keeps the drive-thru bustling’. Today the halo around fresh apple cider is ‘better for you’ and Foodservice Solutions® team expects to see retailers selling single portion fresh cider soon as well. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information

Sunday, August 30, 2015

Portability is Key to Foodservice Solutions® Five P’s of Fresh Food Marketing

When Technomic validated portability as a key driver to successful fresh food sales Foodservice Solutions® Grocerant Guru™ was not surprised. Hand Held, Ready-2-Eat and Heat-N-Eat fresh prepared Grocerant niche food with portability is a key driver in the undercurrents of change evolving within the retail foodservice sector today.

There is little doubt now that success within the food industry today can be traced back directly to Foodservice Solutions® 5 P’s food marketing. Foodservice Solutions® Grocerant Guru™ Steven Johnson in 1994; identified, quantified and qualified The 5 P’s of Fresh Food Marketing.  

Then Johnson introduced, implemented, and integrated to foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The 5 P’s are:

The four key pillars  Build, Measure, Lean and Repeat validated results.  After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Fresh Food Marketing, Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability:

The fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go once a week or more. When ordering breakfast On-The-Go 56% of consumers say portability is important. Were additional key elements in validating our success moving forward.

In addition Technomic found from 2012 to 2014 consumers ranking the importance of portability for snacks jumped from 55% to 60%. We are delighted that Technomic has highlighted the growing important role that portability plays with food consumers today.

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call: 1-253-759-7869 today to learn how the 5 P’s can Drive Sales at your retail outlet.

Visit: www.FoodserviceSolutions.us  if you are interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Linkedin.com/in/grocerant or twitter.com/grocerant or Contact: Steve@FoodserviceSolutions.us

Saturday, August 29, 2015

Is now the time to be Selling your Franchise Back to the Franchisor?

The rules of the franchising industry are changing. The landscape of food retail industry is evolving as well. We ask.  Is now the time to be selling your franchise back to the franchisor? 

This week the National Labor Relations Board has paved the way for franchisors to be held responsible for the employment practices of franchisees, ruling that a party doesn't have to actively supervise a staff to be regarded as a "joint employer."  So we ask should you?

Here is some background first. Last week, the NLRB blocked McDonald’s challenge of a preliminary ruling that stated a franchisor should be viewed as a joint employer.  To redefine large franchisors as joint employers would challenge longstanding protocols of restaurant franchising, as franchisees are generally responsible for employee recruitment, training, wages and working conditions, as well as a number of daily activities central to maintaining their staffs.

Deeming franchisors joint employers would hold parent corporations legally accountable for those employees, making them more vulnerable to lawsuits and a slew of other regulatory actions enacted on workers’ behalf.  So are you an independent owner operator or not?  That is the question at the heart of the issue.  

However here at Foodservice Solutions® we think that restaurant franchising is still a viable model if and only if the franchisor  is doing the right things including:

1.       Abandoning brand protectionism.
2.       Expanded franchisee rights in new non-traditional avenues of distribution.
3.       Focusing on merchandising verses category management?

Consumers are dynamic and brands must be as well.  If your franchisor is doing the same thing they did 20 years ago and doing it in the same way, then it just might be time to sell it back.  As a franchisee you have helped build the brand value?  

Now as new exciting avenues of distribution are opening up are you going to be able to share in the opportunity?  If your company is still relying on category management techniques over merchandising techniques you might be look at other options. 
Invite www.FoodserviceSolutions.us to help ease your company into the retail fresh food success. Since 1991 Foodservice Solutions® a Tacoma, WA based retail foodservice consultancy has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steve@FoodserviceSolutions.us  or  Grocerant on Twitter