Customers count and today convenience stores owners understand that consumers are looking for Ready-2-Eat and Heat-N-Eat fresh prepared food in every foodservice avenue of distribution including convenience stores. As Break Time was evolving a new design for a 5,000-square-foot store that customers would find inviting and customer relevant they took time to insure that foodservice was a customer focus.
Curtis Chaney, MFA Oil’s senior vice president of retail operations stated “We felt that we needed to bring a more modern, open look to our stores so our customers didn’t feel pressured to make a decision. We feel we accomplished this with how open the store feels.’
In addition to its differences in layout and design, Break Time’s newest and 74th store stands apart from other locations on account of its foodservice offering. This is the retailer’s first location to offer Smokestack Bar B Q a new carryout food concept.
In addition to Smokestack Bar BQ, Break Time continues to offer customers Hunt Brothers Pizza, Dashboard Diner sandwiches, f’real shakes, roller grill options, a beer cave, and traditional c-store fare.
Branded and branding your foodservice offering will edify your relationship with consumers adding value, relevance and elevating your food offerings as a top of mind choice for consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869