The
undercurrents of consumer food consumption have been tracked for 100 years or
more. It was not until Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions® identified, quantified,
quantified, then coined the word
Grocerant
did the food industry refocus, renew, and reposition food research on the
cultural changes driving that change.
When
Johnson later identified the 65 Inch
HDTV Syndrome industry legacy media scoffed but time has edified Johnson’s
findings and even of the legacy food industry research companies that survived
the evolving marketplace have jumped on the Grocerant bandwagon. Here are some
insights from one of those legacy companies Technomic;
In
Technomic’s 2018 Snacking report they found
that “80% of consumers say they snack at least once a day (up from 76% in
2014). And, this trend toward more snacking is here to stay, as 55% of
consumers say that in the next 12 months, their snacking habits will not change
at all, while 18% say they will snack more often” The team at Foodservice
Solutions® calls these occasions mini-meals and or meal components that
consumers are finding at new non-traditional fresh food retailers.
The
Technomic report found that “The biggest nibblers, it turns out, are young
consumers, who are more likely than their older counterparts to snack three or
more times per day. Younger consumers are less likely to follow traditional
eating patterns, and are more likely to eat whatever, whenever, in order to
satisfy their needs.”
In
short the Grocerant niche is here to stay as the report continued saying “All
this bodes well for the continued growth of grab-and-go meals at convenience,
grocery, foodservice and other retail stores—58% of consumers say that a
grab-and-go or prepackaged food area would be appealing in a retail store (such
as grocery)”
The team at Foodservice Solutions® believes that consumer’s time
bound constraints have placed a greater importance on family activities, than
the family dinner. Thus the grocerant niche platform of family meal
customization with personalization while saving time will drive incremental top
line sales and bottom line profits in all sectors of retail offering meals and
meal components that are portable.
Do your food
marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
