Sunday, January 25, 2015

Innovation Fresh Food Fast Starts Here




Innovation in the food space foundations can be found in Seattle / Tacoma, Washington.  Each has a legacy of food industry innovation, leadership and success.  There are no signs that food innovative leadership will diminish any time soon. With industry leading independent restaurants the ilk of Anthony’s Canlis, Palace Kitchen, El Gaucho, Wild Ginger, Dahlia Lounge anyone can tell Seattle loves restaurants, fresh food and legendary quality service.

From one of the first multi-national syndicated TV cooking shows, "The Galloping Gourmet" which featured charismatic Washington State resident Graham Kerr focusing on rich and decadent recipes began 1969.

Then came Jeff Smith was the author of a dozen best-selling cookbooks and the host of The Frugal Gourmet, a popular American cooking show which began in Tacoma, Washington around 1973 and aired on PBS from 1983 to 1997 (as produced by member station WTTW Chicago), and numbered 261
episodes.

We have to mention Starbucks the world’s leading chain of coffee outlets and global food merchant that continues to break the retail food distribution mold continues expanding at break neck speed. Of course there is Foodservice Solutions® Grocerant Guru™ who continues to drive success.

Then there is Seattle native Nathan Myhrvold with the most important cookbook of the first decade of the 21st century according to Gourmand World Cookbook Awards in 2010. The cookbook Modernist Cuisine: The art and science of Cooking by Mayhrvold, Young, and Bilet consist of 6 volumes is 2,438 pages long and weighs in at 52 pounds. It cost more than 1,000,000 dollars to produce the first 6,000 copies that rapidly sold out.  Myhrvold’s The Cooking Lab order a second hard back printing of 25,000 copies and toady it is being sold both in hardback and paperback around the world.
\

Entering the food space is most disruptive book retailer the world has ever known, Amazon.com.  When Amazon started a new fresh food retail group called Amazon Fresh we here at Foodservice Solutions® predicted that Amazon may have found its solution to “the last mile” in delivery with Amazon Fresh.

We also properly predicted that they would enter the fresh prepared food delivery business as well.  Ah the grocerant niche filled with Ready-2-Eat and Heat-N-Eat food finally has a global retailer aimed at garnering market share from sleepy legacy food retailers specifically chain grocery stores and chain restaurants.

Book readers, book stores and investors dismissed the force that Amazon.com became early on as non-disruptive and not consumer friendly.  Well we all know how that ended up.  Amazon is now successfully selling groceries and delivering fresh food in Great Britain, Germany and parts of the United States.
When Amazon’s “Seattle Spotlight” a delivery program that is leveraging the Amazon Fresh systems that delivers a gallon of milk, 6 apples, tomato’s hamburger and paper towels all within just a few hours’ notice, is now offering access to restaurant meals and ingredients.  Rebekah Denn reported that Amazon via “Seattle Spotlight” “in some cases, an interesting blend of takeout and home cooking, ranging from opening a ready-to-heat container of Pike Place Chowder to grilling your own Skillet burger patty and frying your own fries.”
Here is the point.  What is your company doing?  Leading, Following, or just Watching?  Do you need some outside eyes?

Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant scorecard, brand, or product placement assistance.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Saturday, January 24, 2015

Drive-Thru C-store Focusing on Fresh Food




How do you drive success in the C-store sector today?  Foodservice Solutions® Grocerant Guru™ says “focusing on Ready-2-Eat and Heat-N-Eat fresh food with a drive-thru is the next step in garnering new customers form the restaurant sector”. As regular readers we reported this story first in July so here is an up-date. 

Innovation is in many cases reinventing / evolving a concept so that it is consumer relevant, industry leading, and forward positioned according to our Grocerant Guru™.  Jake Sharp, one of the co-founders owners of The Cube stated, “We looked at c-stores that offer a drive-thru and many seemed inconvenient,  often the same person working inside the store is also working the drive-thru, and that isn’t offering good customer service inside or outside. Also, the few that offered the option were limited in terms of products you could get through the drive-thru.”

With Ready-2-Eat and Heat-N-Eat fresh prepared food top of mind consumers can drive up to the window and get “a white mocha latte, fresh-squeezed lemonade, a French toast breakfast sandwich, a turkey BLT wrap for lunch, diapers for their child and cat food for their pet without ever getting out of the car” according to Sharp 

Edified with the knowledge that the average consumer buy 100 items a year from the grocery store, the team at The Cube has made it easy for customers to skip the large grocery store and get everything at The Cube.  Sharp provide this example “they can pick up a fresh pizza for dinner, stock up on eggs, bread and deodorant, and be on their way.”

Technology speeds things up at The Cube complementing and expanding the experience. Sharp stated customers if they choose “they can place an order ahead of time via the company’s website or app and just drive up to the front door and have someone bring their order to their car.”

Sharp continued, “Our technology is proprietary and we have perpetual inventory, so someone won’t order something that is out of stock,” Sharp said. “We want to incorporate RFID technology next where we will give customers a tag to put into their car so we will know when they are outside, and we can bring their order right to the car when they pull up. It will also help us track what you buy, so if you want your usual — maybe a mocha and a breakfast parfait — we can see you four cars back and have it ready for you.”
 
Are you ready to Grow? Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant scorecard, brand, or product placement assistance.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Friday, January 23, 2015

Popeyes Continues to Garner New Customers, Market Share, and Success.




I would like to think that as Popeyes CEO Cheryl Bachelder settles into the boardroom for the next meeting she might feel that it’s a “Room without a Roof”.  Hard work and consumer focus does drive positive results.  Foodservice Solutions® Grocerant Guru™ thinks Popeye’s board of directors knows what Happniess is. It’s having Cheryl Bachelder as your CEO.  Do you know what happiness is to you?

Could it be global same-store sales increased 9.8% in the fourth quarter? Or it might just be global same-store sales growth of 6.2% for 2014. Well the combination of both would be enough for any restaurant company today.  Selling Ready-2-Eat fresh prepared chicken is something that Popeyes is doing better than its competitors.

So how are they doing it? CEO Cheryl Bachelder stated, “The consistent execution against our strategies delivered exciting results in 2014. Our combination of menu innovation, media and messaging resulted in impressive global same-store sales growth.” We credit integrated consumer focused marketing and messaging based on Popeye’s five pillars of success.

Success does leave clues. Here are the five pillars below which Popeyes believes are proven strategies for growing a high performance restaurant chain. 

·    Create a Culture of Servant Leaders - creating a culture so engaging that you can't wait to come work at Popeyes.
·    Build Distinct Brand - offering a distinctive brand and menu with superior food at affordable prices.
·    Run Great Restaurants - improving restaurant operations and the Popeyes' guest experience by delighting the guest with "service as distinctive as our food".
·    Grow Restaurant Profits - reducing restaurant operating costs and increasing restaurant profitability while maintaining excellent food quality for our guests.
·    Accelerate Quality Restaurants - building more restaurants across the U.S. and abroad with superior profits and investment returns.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: info@FoodserviceSolutions.us  or visit: www.FoodserviceSolutions.us 
 If your Ready for Happiness Call 1-253-759-7869 or Email Steve@FoodserviceSolutions.us  or Watch This Video

Thursday, January 22, 2015

Online Grocery Startup Redmart Rocking Singapore




What’s too become of legacy grocery stores? With Eataly, Eatzi’s, Sprouts Farmers Market, and Whole Foods all selling Ready-2-Eat and Heat-N-Eat fresh prepared food garnering market share and customer frequency; we ask will Online E-tailors  be the end of legacy grocery stores? 

The global consumer demand for grocerant niche fresh prepared food is driving change and points of fresh food distribution. In the U.S.  Whole Foods as partnered with startup Instacart  for delivery as are many others. 

In Singapore one startup Redmart just might be positioning to compete in the U.S. providing additional points of distribution.  David Moth of E-consultancy recently took a look at Redmart and here is what he found:

“In Singapore an online grocery startup named Redmart has been grabbing a lot of media attention and backing from high profile investors thanks largely to its focus on delivering an excellent customer experience.
Though it only sells groceries Redmart describes itself as a ‘technology company focused on retail. ’The founders hope to dominate ecommerce in Singapore by creating a best-in-class operations and logistics network, in much the same way that Amazon has done elsewhere.

Free and same day delivery

Delivery costs $7, which seems a bit steep to me, but if you spend more than $75 then delivery is free. An additional selling point is that customers can opt for same-day delivery if they order before 10am.

Nominated delivery slots

As a pure-play online retailer Redmart’s only physical customer touch-point is on delivery of orders. Consequently it puts huge emphasis on getting fulfilment right and ensuring its customers always have a great experience.

CEO Richard Egan III said that though the company was initially planning to rely on third-party logistics firms, it soon became apparent that the company would need to own the last mile to ensure an excellent customer experience.

As well as designing and optimizing its own warehouse, Redmart created its own app for delivery drivers called Delivery Buddy. It acts as a satellite navigation system and also updates in real-time so drivers can be notified if a customer won’t be in to accept their delivery. Shoppers can nominate a two-hour delivery slot between 10am and 10pm seven days a week.

Mobile app

Many major grocery retailers have a mobile app so this is nothing new, but it definitely helps to improve the customer experience. Redmart has both iOS and Android apps. The apps also store the customer’s account details so they can make an order using a one-click payment method. How’s that for convenience?

‘My list’

Redmart customers can access a list of all the items they have previously purchased from the site, which is conveniently called ‘My List’. This makes re-ordering easy, but also acts as customer retention tool. Customers are sent email reminders when it’s time to restock each item so they never run out.

Analytics

As a sweeping generalization, I’d say that pureplay online retailers tend to be a step ahead of multichannel retailers when it comes to customer analytics. The reason for this is that the website is their only opportunity to observe customer behavior, plus CRO takes a higher priority as it’s the only opportunity to make a sale.
Redmart creates highly targeted, relevant offers by combining demographic information with on-site and purchase behavior data. This is good for customers as personalization improves the customer experience, but it also means that Redmart’s suppliers can achieve greater ROI on their marketing activities.”

New Points of Distribution

Much of what Redmart offers is actually fairly common in the U.S. but what is important is how well funded Redmart is, its goals and current success.  With Eataly, Eatzi’s, Sprouts Farmers Market, and Whole Foods all selling Ready-2-Eat and Heat-N-Eat fresh prepared food garnering market share and customer frequency; we ask how and where are you selling Restaurant, C-store, Drug Store, and grocery Ready-2-Eat and Heat-N-Eat fresh food? 

Interested in learning how can you work grocerant niche products into your establishment to grow profits and capture customers while they are in your store? Call 253-759-7869 as for the Grocerant Guru™,
visit  www.FoodserviceSolutions.us or Email: Steve@FoodserviceSolutions.us