Saturday, April 25, 2015

Starbucks CEO Howard Schultz is a Successful Global Merchant




Success does leave clues, building a successful brand one customer at a time is something that Starbucks CEO and founder Howard Schultz does well.  In Q2 2015 Starbucks added a record 1.3 million new My Starbucks Rewards members bringing total active membership to 10.3 million - and realized a Q2 record $1.1 billion in Starbucks Card loads.  That my friends bodes well for the future of Starbucks. 

It’s not like Starbucks is a new company it’s, 44 years young! Let’s look at some of the other Q2 numbers so you might compare your sales to a 44 year old company.  Here is what SBUX reported just in case you missed some of the numbers Q2 Fiscal 2015 Highlights:
 
Global comparable store sales increased 7%, with a 3% increase in traffic 

Starbucks digital innovation now processing over 8 million mobile payment transactions per week

Starbucks delivers its coffee experience to over 75 million customers a week in over 22K stores in 66 countries

Americas comp sales increased 7%, with a 2% increase in traffic

Consolidated net revenues increased 18% to $4.6 billion 

Channel Development revenues grew 16% to $428.0 million 

Consolidated operating income of $777.5 million, up 21% over Q2 of FY14 

Year over year comp store transactions increased over 10 million in the U.S., over 14 million globally
It takes a quality focused merchant to drive ongoing results that that in an Omni-channel food retail world a Schultz had the company’s focus is on the consumer first. Foodservice Solutions® clients and regular readers of this blog understand that Starbucks is a Food Merchant not just a restaurant selling coffee and coffee products.

A merchant first Schultz is a food retailer second that edifies the Starbucks brand with consumer relevance. Schultz stated “Innovation is the force that will continue to drive our business and enable us to expand and increase revenues and profits - always through the lens of humanity - long into the future,”

Outside eyes can bring new light and assist in your successful growth by creating a platform of insights for consumer convenient meal participationdifferentiation and individualization. Don’t wake up one day and find that you or your company slept; while consumers were on the move serving more and more coffee.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at Steve@FoodserviceSolutions.us  View or page on Linkedin.com/in/grocerant follow us on twitter.com/grocerant www.FoodserviceSolutions.us

Friday, April 24, 2015

Digital Food Photo’s Sell Fresh Food Fast




When consumers are Ready-2-Eat or when they want Heat-N-Eat grocerant niche fresh prepared food one thing is sure according to Foodservice Solutions® Grocerant Guru™ ‘they eat with their eye’s first. 

Today, photo’ of food taken by people eating a meal out are flooding the internet. New York a Latin restaurant called Comodo decided to capitalize on the trend by creating an Instagram hashtag, #comodomenu.  The hashtag allow anyone to browse the hashtag to view images of the menu items as well as posting their own photos of what they ordered while at the restaurant. Sounds simple enough. 

The marketing campaign was a homerun, generating so many reservations that people had to call five months in advance for a seat. To place an order, diners simply show a photo of their chosen item. Other restaurants have since followed suit and the trend is likely to keep spreading. Creating a hashtag is, after all, free foodies have flooded Instagram with food photos and www.Tagboard.com has become a hotbed for food research geeks. 

Digital menus, digital story telling innovations are edging out good old fashioned paper menus – and consumers appear to welcome the change. In fact IRI reports that “60% of all shopping research is done through mobile”.  A picture is worth a thousand words.  Food that looks good sells. 

Pushing the limits, Pizza Hut launched "the world's first subconscious menu” at 300 locations in the U.K. The menu, based on months of retina scanning and psychological research, lets customers build their own pizzas simply by looking at images of toppings on a tablet. The longer they let their eyes rest on a particular image, the more likely the system is to automatically add that item to their pizza. And if they are not happy with the selection, all they need to do is glance at the “restart” button. If the system is a success, count on seeing it here in the United States soon. Apparently, 98 percent of customers are happy so far. What do you think? Good or bad idea? I like the fact that Pizza Hut is pushing the limits. 

Customer empowered ordering has arrived new self-ordering kiosks at the entryway to fast-food restaurants and C-stores like Wawa and could revolutionize the food industry, according to a prediction by FirstWeFeast.com.

Chili’s has installed 45,000 tabletop tablets, becoming “the king of human-less food ordering.” Research also shows customers tend to order more when faced with a full array of colorful choices and specials at their fingertips. A picture is worth a thousand words.  Digital Menu boards and menus work. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information

Thursday, April 23, 2015

Ready-2-Eat Healthy Fast Food




Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is driving success in every sector of food retail today according to Foodservice Solutions®, Grocerant Guru™.  What is driving this growth is consumers focus on ‘better for you’ food.  That ‘better for you’ has taken on an increased focus on vegetables in each day part.

The key consumer drivers are less protein, they want vegetables that are Fresh, they want them cheap, and they want them to taste good. Core Kitchen an Oakland, CA based fast food restaurant start-up may have found the answer.

Core Kitchen dubbing itself “the world’s most nourishing restaurant’ new fast food /quick service restaurants will offer food with no sugar, flour, salt, oil, dairy or meat.  The menu will be comprised of 100 percent produce. Yes, the Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food sector is evolving fast.

Healthy restaurant chains have come and gone remember D'Lites of America a’ better for you’ fast food chain all but gone?  While D’Lites is gone the halo of ‘better for you’ has driven Chipotle to industry icon status.  Giving Core Kitchens a better than average shot at big time success.

In New York, The Little Beet chef Franklin Becker  is now planning on opening seven more restaurants in the New York area focusing on ‘better for you’ simple ingredients to create dazzling dishes that are healthy.  
Greg Dollarhyde, CEO of Santa Monica-based 28 unit chain Veggie Grill stated,” says its biggest growth has been among the typical meat-eating consumer, and maybe the occasional flexitarian (semi-vegetarians) looking to eat more whole, unprocessed vegetables and grains.

Harry Balzer, of the Chicago-based consumer research firm NPD Group. "We're not trying to get more protein. We're trying to get different sources of protein ... Generally, they're cheaper plant-based sources,"
Regular readers of this blog know about Cava Grill who announced a $16 million cash infusion to expand its Mediterranean-style big bowl fare on the West Coast. They currently have eight locations around Washington, D.C.

Of course there is highly successful Lyfe Kitchen  with a dozen restaurants open offer meats that include "unfried" chicken, salmon and lamb meatballs, but their focus is on veggies, tofu, beans, nuts and Greek yogurt-based sauces. Everything menu item at Lyfe Kitchen, has  600 calories or less, including the stuffed "pizzadillawich" with cheese, veggies and a tomato dipping sauce.
 
One thing is perfectly clear, ‘better for you’ fresh prepared Ready-2-Eat and Heat-N-Eat is taking off and driving change in the retail food sector. 

www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging marketing integration strategy.  Foodservice Solutions o f Tacoma WA is the global leader in the Grocerant niche and has been since 1991 Contact: Steve@FoodserviceSolutions.us

Wednesday, April 22, 2015

Delivery is Faster Fast Food and Finding Favor




Back in the day the Drive-Thru was a platform for a Quick Service Restaurants to drive sales and consumer convenience. It may be the reason why even today that of the 66 billion restaurant meals served in the United States last year 2/3’s of them sold at Quick Service Restaurants. 

Regular readers of this blog know we have documented McDonald’s successful delivery program in countries around the world. McDonald’s is particularly good at build, measure, learn and repeat and that template has become a pillar of success at the golden arches.   McDonald’s continues to test food delivery and will elevate food delivery as a platform of consumer choice to a new level when it rolls out delivery in the United States. 

Customer relevance driven by technology will enable food delivery to drive sales at all food outlets  much the way the drive-thru once did. The McDonald's delivery service, dubbed 'McDelivery', is one the fast food giant's latest strategies to remain customer relevant, on-trend, while expanding market share once again.  While “fast casual” restaurants have been credited with garnering market share from McDonald’s it’s the C-stores that have garner both customers and market share in the United States. 

This last year McDonalds began testing “McDelivery”  delivery in Australia, building on its successful food delivery program in Asia.  During the past year McDonald’s has expanded from its rollout in Sidney from one store delivering to four suburbs to seven stores delivering to 53 suburbs. 

Starbucks announced last October that it would begin delivery of both food and beverages in select markets in the United States and the test are under way.  Taco Bell recently revealed plans to test a delivery service sometime this year. Not to be left out Panera Bread Co. said it may will try delivery as an option. 
Burger King has been driving top line sales while expanding contemporized customer relevance with food delivery in the United States for three years in select markets largely without much competition. This year things are about to change. 

Chipotle Mexican Grill Inc. has begun offering delivery for online and mobile orders in 67 cities using the Postmates app. In search of customer relevance Olive Garden is considering delivery. Olive Garden has experienced a surge in to-go orders after introducing mobile and on-line ordering. Gene Lee, chief executive officer for Olive Garden’s stated: “This growth is very important as a check averages 30% higher when guests order on-line,”… “Takeout represents 8.6% of our total sales. Given the increasing trend for convenience, we believe we can drive takeout sales above 12% 

It is interesting to note that Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food is a global growth story.  In fact the Australian McDelivery test is going so well that Australian fast food giant Red Rooster is going into the meal delivery market. Ready-2-Eat and Heat-N-Eat fresh prepared food is driving rapid change within every sector of retail foodservice today.  

Starbucks, Burger King, and McDonalds all will be expanding points of distribution with delivery in the United States over the next three years.  Foodservice Solutions® Grocerant Guru™ predicts that reinvented mobile app based delivery will become the NEXT BIG THING  in the restaurant sector creating unprecedented competition for Pizza chains and industry disequilibrium. 

www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging marketing integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche and has been since 1991 Contact: Steve@FoodserviceSolutions.us