Wednesday, August 15, 2018

Rutter’s convenience stores Aims too Replaces Restaurants & Retail Grocery Stores


Convenience stores are known for fast service saving consumers time.  Rutter’s on the other hand has not only done that they have developed consumer loyalty offering great grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that their consumers consider ‘restaurant quality’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Rutter’s recently opened their newest store that is home to the Rutter’s largest restaurant. Among the items on offer are Rutter's 100-percent Angus beef burgers, chicken pot pie, pizza, ribs, turkey burgers, Red Bull smoothies, frozen lemonade and various handcrafted beverages.
The team at Rutter’s has expanded fresh fast food to include produce that is conveniently located in grab-and-go cases at stores that edify family meal planning and elevate the ‘halo’ of better-for-you’ fresh food items from Rutter’s with items the ilk of watermelon, blueberries, cherry tomatoes, sweet corn and squash. The watermelon, blueberries and tomatoes come in ready-in-eat packaging, while the sweet corn and squash are packed whole to be used as part of a meal cooked at home.
Ryan Krebs Director of Foodservice stated “Rutter’s has an agricultural, dairy and foodservice history spanning several hundred years in the central Pennsylvania community, and with our fresh and local focus we are supporting businesses throughout the Mid-Atlantic region while offering our customers healthy, economically sustainable products,”… “
How are you building the ‘halo’ of better-for-you around your brand?  Have your created a platform that saves families time, focuses on meals, day-parts, expanding solutions to the ever present question of What’s for dinner?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.




Tuesday, August 14, 2018

At PDQ Partnerships Pile up Profits


Fresh food retailers from grocery store service delis, convenience stores, and restaurants continue to look for ways to drive incremental sales. In 2018 partnerships are the platform most companies are finding the new electricity that will drive incremental top line sales and bottom line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
PDQ will begin rolling out Ice Cream Floats as part of a partnership with Coca-Cola. Leveraging the strength of partnership to create new menu ideations is nothing new.  However working with stredgic partners on menu and marketing innovation programs that are integrated into your yearly plan can prove profitable according to Johnson.
Michael Brannock, Executive Chef of PDQ stated “We are constantly evolving our menu and coming up with new options to satisfy cravings,” .. “Everyone loves a delicious ice cream float, and these new creations are a fun way to kick off the summer.” Where are you looking for your new electricity?
What is the new electricity that is driving your top line sales and bottom line profits?  Are your customer counts growing?  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” Differentiation does not mean different it means familiar but with a twist and this has that.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, urban clothing, grocerant consultants, coins /currency, autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing. This program has all of that.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Monday, August 13, 2018

At 4 PM Do You Know What is for Dinner?


Its 4 PM: your customers are just beginning to think about what’s for dinner. 68.7 of American consumers are unsure about what’s for dinner according to the latest Grocerant ScoreCard conducted by the team at Tacoma, WA based Foodservice Solutions® Grocerant Guru®.
Today consumers are looking for high quality Ready-2-Eat and or Heat-N-Eat fresh and prepared food.  What they want to do is buy meal components that they can mixed and matched with other meal component  then bundled into a customized family meal that will please everyone without spending time cooking.
Consumers today have the opportunity to purchase high quality chef prepared Ready-2-Eat and Heat-N-Eat food from independent restaurants, grocery stores, chain drugstores, convenience stores, chain restaurants and non-traditional food retailers the ilk of Amazon.com and food trucks.  It is at the convergence of all of these new and legacy meal component points of distribution you find the Grocerant niche.
The grocerant niche refers to prepared food that is portable and Ready-2-Eat or Heat-N-Eat fresh food that is deemed “better for you”.  The consumers are finding grocerant niche prepared meal components in grocery store deli sections including Whole foods, Trader Joes, Safeway Lifestyle stores and Central Market, convenience stores including Wawa, Sheetz, Rutter’s Farm Stores, and 7 Eleven, chain restaurants and independent restaurants around the world.
Successful foodservice operators today need to understand that differentiation in menu items and food products doesn’t mean different, rather it means familiar with a twist; taking ordinary daily menu items, adding contemporary relevance.   Then presenting, positioning and pricing competitively; these are the universal footprints of success found within the grocerant niche.
Henry David Thoreau reminds us, “things do not change, we do” Successful retail foodservice takes on a life of its own and is dynamic not static.   Success does not just happen it is planned, focused and based on good informed choices.
Its 4PM; are you ready for your customers?  Remember, the consumer is now shopping in the grocerant niche.  Make sure your food is prepared food that is portable, ready-2-eat and or heat-N-eat and deemed “better for you”. 
Chain restaurants, grocery stores, dollar stores and non-traditional fresh food retailers today understand that differentiation in menu items and food products doesn’t mean different, but familiar with a twist.  Leveraging traditional menu items by adding a twist with contemporize relevance then positioning, placing, packaging and pricing with portability are the keys to success in retail foodservice and the grocerant niche today.
For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant


Sunday, August 12, 2018

Dunkin Donuts Refresh Renew Run Menu


Timely menu up-dates add relevance edifying consumers to your brand.  There are times that when the customer has moved more than you brands product and messaging you need a complete refresh according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
When fast food industry icon and industry leader McDonalds extend its breakfast menu from breakfast only to offering breakfast menu items all day long the consumer mindset shifted from coffee shops and donut shops to fast food burger drive-thru’s according to Johnson.
Dunkin' Donuts once the sole leader in the breakfast daypart has elevated its focus to coffee and doughnuts chain wants to be more competitive in all four day-parts. Leveraging the FIVE P’s of food marketing Dunkin’s new menu is leveraging PRICE to drive trial for the new ‘run menu’. They are offering a handful of items for the welcoming price point of $2.
Tony Weisman, Dunkin's U.S. chief marketing officer stated "We know that the 'Dunkin' Run' is a daily part of many of our guests' lives as they keep themselves and their friends running, so we're excited to launch a new menu offering fresh ways to satisfy any craving any time of day,".
The new menu features the chain's new Donut Fries, chicken tenders with a waffle-like coating, Ham and Cheese Roll-Ups using flour tortillas, and Pretzel Bites served with a spicy brown mustard.  For those with a sweet tooth, the menu also includes a gluten-free fudge brownie, as the brand recognizes "the importance of providing alternative choices for people with dietary restrictions," noted Weisman. 
There are times that a new menu simply is not enough to drive top line sales and bottom line profits.  Then you must consider entering one of the four new avenues of distribution the grocerant niche has to offer.
 Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant



Saturday, August 11, 2018

Friendship Kitchen Fresh Prepared Grocerant Niche Offerings



Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line sales and bottom line profits in every sector of foodservice retail today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Friendship Kitchen is a first for 25 unit FriendShip Food Stores, the company operates along the shores of Lake Erie, from Toledo to Cleveland. Ed Burcher, vice president of foodservice for Friendship Food Stores stated “Our guests are enjoying our freshly hand-breaded chicken, FriendShip recipe pizza and hot breakfast sandwiches, prepared by our FriendShip Kitchen chefs,”
In FriendShip Kitchen foods are freshly prepared on premises. The menu is designed to offer something for everyone, all through the day — from oven-baked breakfast pizza, stuffed burritos and egg sandwiches, to coffee made from premium roasted beans, to lunch and dinner choices that range from salads to sandwiches to pizza and its FriendShip Kitchen signature chicken.
Burcher continued “We have worked for the last year to develop and refine the offer so that our guests enjoy the tastiest chicken and pizza. This has been a real team effort in building this new store offer and format for FriendShip,”
Friendship Kitchens is owned by Beck Suppliers who also distributes propane and heating oil to thousands of Midwest homes and businesses. The company’s construction division specializes in the installation and removal of petroleum fueling systems, as well as the installation, maintenance, support and operation of car washes. Is your company looking for a new avenue of growth?  Friendship Kitchens is the new electricity Beck Suppliers need to drive incremental top line sales and bottom line profits.   
What is the new electricity driving your top line sales and bottom line profits?  Are your customer counts growing?  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh prepared food, urban clothing, coins /currency, autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Are you trapped doing what you have always done and doing it the same way?  Where is your new electricity?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.


Friday, August 10, 2018

Dueling Ego’s Threaten Papa John’s Franchisees Future


Success does leave clues and clue one is corporate conflict and infighting amid a public relations nightmare should be avoided at all cost according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Papa John’s franchisees are now and will be paying the price, footing the bill, and capitulating retail momentum the longer John Schnatter Papa John’s founder and largest shareholder and current management egos continue the battle of who should be running the company.
Last week during the earnings call Schnatter was not on the call after he tendered his resignation from the board; befuddling all he then sent out a statement on the company’s performance, laying the blame squarely with the Papa John’s current management.
Now remember that’s the same management that he hired, worked with and praised.  If this sounds like political infighting; it is! By the way that is a bad thing for the company, worst for the franchisee.  Lawyers and the news media will fare better than franchisee’s the longer this conflict continues according to Johnson.  The side are being drawn you have Jim Cramer saying to investors buy Dominos’ Pizza over Papa John’s.
You have University of Louisville taking Papa John’s name off its football stadium. All the while Ball State after seeing a large response after Papa John's decision to remove Schnatter the Trustees at Ball State decided to support the pizza-chain founder, who graduated from the university in 1983
The fact is Papa John’s has maintained a ‘pizza’ sector status quo positioning for too long according to Johnson. Schnatter and his team the current management followed the time tested rule for public companies ‘do no harm’.  When you maintain the status quo at all cost and are not proactive within the retail sector, there is a big price to pay when mistakes come along. 
That price is being paid by the franchisees.  A new marketing / advertising company will create a new message that can deflect from the noise of the internal squabble.  However it will not be enough to drive long term sales and bottom line profits for franchisees.
Domino’s without conflict completed changed their core product taste, look, and texture then revised its menu and now is leading the pizza sector in success.  Marketing messaging is not enough to save Papa John’s franchisee from closing units, capitulating market share and profits. Whoever is going to lead Papa John’s in 2019 has to step-up, and step-away from the status quo.  
If success does leave clues Papa John’s franchisees must get current management and Schnatter on the same page focusing on the consumers need-set not their egos in the mind-eye of Johnson.  
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than today or tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information


Thursday, August 9, 2018

Mini Meals Millennial's Continue to Drive Growth



Consumer migration too grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to grow as Millennials and Gen Z consumers believe ‘fresh is best’ and fresh is better-for-you’ according to information gleaned once again the Foodservice Solutions®, Grocerant ScoreCards according to Steven Johnson head researcher and Grocerant Guru®
Regular readers of this blog know that mini meals, small meals, and snacking are menu magic.
Recent research revealed that  94 percent of adults are snacking daily, and fresh food  snacking is driving the growth in grocery stores’ snacking categories. That data reported by SPINS indicate that the $40 billion conventional snacking market declined 2 percent annually over the past three years, while health-and-wellness snacking grew 6 percent annually, driven by outsize growth from fresh snacking, which grew 8 percent annually. According to Johnson fresh mini meals are the on-the-go solution for many millennials.
Mintel foodservice research found that fresh food is No. 1 purchase driver for Millennials (age 23-40) and the iGeneration or Gen Z (age 11-22), when shopping for food. So just what do they like Mintel found the shopping in the grocery store the top items are:
  1.  refrigerated protein bars,
  2. protein snack packs,
  3. drinkable soups,
  4. bottled smoothies,
  5. yogurts,
  6. hummus
  7. guacamole.
From mini-meals to the perimeter fresh food is growing at 2.1 times the rate of total food and beverage, it’s clear that legacy shelf stable CPG-products will continue to yield space to fresh. All foodservice retailers must be mindful of Tacoma, WA based Foodservice Solutions® FIVE P’s of food marketing and pay specific attention to portability according to Johnson.
Millennials and Gen Z consumers have grown up during a period when ‘time’ was at a premium and when meal time was not spent at a table with the family but was consumed on the run.  Mini meals, small meals, and snacking on fresh prepared food has become a mainstay in the lives of those younger than most of the regular readers of this blog.  
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869


Wednesday, August 8, 2018

Apple Pie, Hot Dogs, and Baseball Not: its Apple Pie, Chicken & Baseball



America’s pastime is baseball even though it ranks third to football and basketball in the televisions ratings. Baseball is the national pastime in the United States because it ‘resonates more deeply in the country’s soul than any other sport.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® asks will Hot Dogs be replaced by chick-n-strips with the Chick-fil-A sponsorship?
Recently, it was announced that Chick-fil-A is now the official quick-service restaurant of Little League Baseball and Softball. That Johnson calls ‘quite a coup’ for Chick-fil-A.  Baseball tugs at the heart strings of Americans and the undercurrent of generational fondness for the game and all that come with it could help propel Chick-fil-A already good band image even higher.
This strategic partnership between Chick-fil-A, and Little League International will be able to provide additional support, resources, and financial opportunities through grant programs to its local leagues while remaining committed to providing fun, healthy opportunities for all children and adult volunteers in communities around the world. Thus, edifying the Chick-fil-A brand for years too come according to Johnson.
While, Chick-fil-A has risen to the top of the ranks within the foodservice industry in terms of customer satisfaction and has been especially popular among younger generations this relationship will extend the brand while introducing it to new customers simultaneously.
In addition to its dedicated support to local leagues throughout the year, Chick-fil-A will join Little League International’s Official Sponsors inside the Family Fun Zone at the Little League Baseball World Series on August 16-26, 2018, with fun and exciting on-site activations. 
Their on-site location in Williamsport will serve as the home to the only Chick-fil-A food service in all of Lycoming County exclusively during the World Series and the only place to enjoy Chick-fil-A products within 35 miles of the Little League International Complex.  Success does leave clues and this one was a coup for Chick-fil-A.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.


Tuesday, August 7, 2018

Penny Wise 185 Million Pounds Sterling short Real Mex not so Real or Relevant



The popular definition of insanity is “doing the same thing over and over and expecting a different result.”  This sums the mind-set of many legacy chain restaurants operators today. (Guest Blogger Bill Cross)
The bankruptcy of Real Mex (whom the Grocerant Guru® and I offered to help years ago with their retail operation, and which my company tried to help a few years after that when I colleague came over there from another client) shows the bankruptcy of the restaurant and private equity way of thinking. Restaurants act as if the go-go-go 2000s are coming back, when consumers were eating out more than at home for the first time since records were being kept.
So that mind-set got Real Mex nearly $42 million in first lien debt, meaning it gets paid first in a bankruptcy, and $195 million in second lien debt most of which will never be paid back. I your company closing stores, are you reducing you menu, reducing your inventory, and reducing the number of managers in a store?  If so those are clues you might be on the same track as Real Mex.
Today’s food marketplace is so very different from then: EVERYONE sells food these days, and you can even get complete meals delivered to your home. Packaged foods have improved lightyears over the old TV dinners I grew up with, and better-for-you options are flooding the country. Yet many chain restaurants pretend they don’t need to compete, not just with other restaurants, and not even with other foodservice vendors, but EVERYONE. If you’re looking for success clues, that is one of them.
 What’s the answer? Don’t think about channels, or service, think about MEAL OCCASIONS. Consumers are hungry and aren’t asking themselves “should I eat fast casual, casual, fast food, white tablecloth or take out?” They don’t stand in supermarket aisles and ask themselves “do I want to buy this package of Tony Roma’s ribs or go to Tony Roma’s tonight and eat out?”
They are four different meal occasions. If you don’t get that, then you’re just repeating the same old (failing) mistakes expecting a different result. Don’t let you legacy restaurant brand practice brand protectionism of the 1980’s, 1900’s or 2000.  If you do your brand will look more like yesterday that today or tomorrow.
Looking A Customer Ahead drives top line sales and bottom line profits, year over year sales increases, and incremental customer counts.  Do you need outside eyes to drive inside results? If so contact:
Bill Cross is SVP of Business Development for Broad Street Licensing Group, the global leader in taking restaurant brands to retail. www.bslg.com or
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® www.FoodserviceSolutions.us

Are you prepared to with the Battle for Share of Stomach or share of Dollars?



Monday, August 6, 2018

Is the Starbucks & Alibaba Partnership a Global F&B Play


Success does leave clues and when Starbucks Coffee Company and Alibaba Group Holding Ltd. announced a deep, strategic “New Retail” partnership the team at Foodservice Solutions® took notice.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated that this partnership may be the most significant foodservice /technology partnership of 2018.
Johnson noted that both Starbucks and Alibaba are continually looking a customer ahead and that this partnership as it evolves will be the platform for growth that each of these companies is looking for it will become the new electricity that enables a seamless Starbucks Experience and transform the coffee industry in China.
This partnerships is more than delivery according to Johnson.  It is a relationship that will help Starbucks deliver coffee in China but most important it is a relationship about reciprocal technology sharing.  Alibaba Group plans to grow sales in the ‘West’ and Starbuck’s proprietary software might just the be tool to speed up that expansion according to Johnson.
Daniel Zhang, Chief Executive Officer of the Alibaba Group, believes that this partnership is again a testament to the success of our New Retail strategy. So is your company looking a customer ahead?
What is the new electricity that is driving your top line sales and bottom line profits?  Are your customer counts growing?  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, urban clothing, grocerant consultants, coins /currency, autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing. This program has all of that.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Are you trapped doing what you have always done and doing it the same way?  Where is your new electricity?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.


Sunday, August 5, 2018

Foodservice Retailers Looking Outside the Box for Inside Results


While regular readers of this blog know that Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has been crafting new non-traditional business relationships edifying legacy brands while building foundations for star-up and regional chains; since 1991 his foodservice operations experience began as a franchise back in the late 1970’s.
Does your brand need a refresh? If your brand looks more like yesterday than today or tomorrow it just might be time that you called for outside eyes to help you drive inside results.  What is your new electricity that is driving top line sales and bottom line profits?  Are your customer counts growing? 
So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, coins /currency urban clothing, grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand held marketing. 
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
So just what is your New Electricity? Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us

Saturday, August 4, 2018

Newk’s Eatery Evolving and Targeting Grocery Sector Customers


Newk’s Eatery continues to evolve blurring of the line between restaurants and grocery stores according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Since 2009 this blog has focused on the evolving consumer and clearly Newk’s Eatery has pick up many of the clues the team at Foodservice Solutions® has left.
Today consumer continue to be time-starved consumer and are increasingly looking for grocerant niche fresh prepared Ready-2-Eat  and Heat-N-Eat meals and meal components that can be bundled into a meal for one or a perfect family meal according to Johnson. Is your brand
Newk’s Eatery recently launched of its Express Market targeting time stared consumers and grocery store customer looking for quality fresh prepared food consumer with the ability to save time. . The innovative new program has rolled out to 49 restaurants since June and will arrive at all 120-plus restaurants by September 2018.
Newk’s Express Market provides guests with a take home-friendly retail platform experience similar to the freshly prepared section of a grocery store, offering proteins and sides for complete meals or to add to items cooked at home the added value of the halo of ‘good’ that encompass Newk’s. .
The new offerings are prepared to serve multiple people and are ready to take home. Johnson believes grocerant niche mix and match meal component offering are a perfect fit for Newk’s.
Stewart Slocum, CMO of Newk’s Eatery stated “Guests coming in for lunch also want high-quality dinners at home, so we’re making it easy for them pick up the center of the plate for dinner by offering premium flame-grilled proteins ready to take home,” .. “Guests can add pasta, salad or sides for an easy meal at home.
As grocery stores have been growing their freshly prepared sections consumers have been disappoints as most grocery stores have taken ‘fresh’ to mean CPG or ‘bucket’ salads according to Johnson. While Newk’s is positioning it’s meals and meal components as fresh.

Newk’s customers can solve the What’s for Dinner questions as they enjoy their lunch. Whether looking to indulge in a fancy seafood & pasta night in for two, or to feed a family of four a wholesome meal after a busy work day, Newk’s platform is built for meal customization as consumers can mix and match meal components into the perfect family meal. Newk’s Express Market offerings include proteins:
1.       Flash-Seared Ahi Tuna Slices
2.       Two-dozen Broiled Shrimp
3.       One-pound of Sliced Grilled Petite Tenderloin Steak
4.       Two Char-Grilled Atlantic Salmon Fillets
5.       One-pound of Sliced All-Natural Chicken
The platform at Newk’s Express Market has something for every family including Newk’s “Q” Take & Bake Pizza, kettle batch soups (Tomato Basil, Loaded Potato, Lobster Crab Bisque and Broccoli Cheese), Pimiento Cheese and Chicken Salad (available in 8, 16 and 32 oz. sizes), an assortment of entrĂ©e salads and sandwiches, bottled house-made dressings, as well as four flavors of Newk’s Dozen-Layer Cake slices.
Millennials and Gen Z will like Newk’s Express market with online ordering, mobile app/skip the line options, as well as catering for groups of all sizes. How are you looking at growth, and the grocerant niche?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant