Once again success does leave clues one clue that Steven Johnson, Grocerant Guru® at Tacoma, WA based continues to point out is how successful companies leverage partnerships to drive customer relevance and new electricity into their brand.
Recently has teamed up with for its latest Craft Series offering, the Voodoo Pie, featuring Cajun-inspired flavors and Zapp’s Voodoo Chips. The Voodoo Pie is now available in participating stores through December 19 as a Limited Time Offer (LTO).
This latest Craft Series brings New Orleans flavors to life, starting with a base of olive oil topped with mozzarella and feta cheese, green pepper, red onion, andouille sausage and roasted corn. The pie is then baked and finished with Zapp’s Voodoo Potato Chips, a spicy ranch drizzle and a pinch of cilantro.
Your Pie founder and president Drew French stated “I have always been inspired by the New Orleans food culture, and we had a lot of fun developing a pizza that pays homage to Cajun flavors….The original recipe came from last year’s Craft Pie Cook-Off, a featured event at our annual Franchise Fest conference, and we are excited to roll it out nationwide. We could not have brought this Craft Series to life without Zapp’s Voodoo Potato Chips, and I can’t wait for the Your Pie Family to experience this unique combination.”
Your Pie has found its new electricity. So, just what is your brands new electricity?
According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, partnerships, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, digital hand-held marketing.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.