Wednesday, August 5, 2020
Tuesday, August 4, 2020
David Portalatin, NPD food industry advisor and author of Eating Patterns in America stated “As we move into the weeks ahead the possibility exists for setbacks in restaurant customer transactions. Up until July 31, somewhere between 25 and 30 million Americans were receiving Federal Pandemic Unemployment Compensation as part of the federal government’s CARES Act, which has provided $600 a week of enhanced unemployment benefits,”
Monday, August 3, 2020
Sunday, August 2, 2020
Today, cell phone cameras take most of the pictures
and they are rarely printed. Kodak, today is a technology
company that produces camera-related products, correct in their assertion that professionally
developed pictures look better than low-resolution versions uploaded to
Facebook. However, they waited too long to evolve and are now just a fading
shadow of once was a great company, this year the stock price hit a low of $1.50. That's 25 years of struggling and turmoil. Now they are evolving into a 'pharmaceutical' focused company with a loan for the U.S. government for $785 Million to do so. Who is going to help you evolve?
Being dead and correct is not a great
strategy. Today chain
restaurants are either growing or dying much the same as Kodak. Simply look at
restaurants that filed bankruptcy of late: Chuckie Cheese, Sweet Tomatoes & Souplantation, Logan's Roadhouse,
and large Pizza Hut, Wendy’s and IHOP franchises groups. They are not all dead but they have been
far from right.
• Our executives have 30 years of experience and know how to run the business.
• We never use coupons, nor do we want to deliver.
• We don’t allow or brand to wander, we protect our brand, that’s brand protectionism and its dying brand.
• We don’t use online third party ordering, I-pad ordering or voice screen ordering.
• We only advertise on Google, Twitter or Facebook.
• We don’t do snacks, we do meals.
• We like the umbrella approach each store different personality but under one umbrella.
• Video menus and video signage is visceral gimmickry.
• We don’t measure ingredient’s; we create daily specials and simply show employees how to make it
• We can’t lower our menu prices.
We don’t use third-party delivery – face it, convenience is a driving reason why foodservice is popular. If you do not want to deliver, consider outsourcing more not less. Deliver is not about you. That’s right it is about the consumer.
When it comes to search don’t forget Amazon, and Google or Facebook. We don’t open for breakfast – you pay rent 24/7, find ways to increase the utilization of your “factory”. Considering catering or school lunch program, contract out your kitchen. Have you considered opening a branded virtual breakfast restaurant in your store? Don’t become the next Kodak of chain restaurants.
We can’t raise our menu prices – tell that to the gas station owner on the corner, or the farmer growing your food. Costs are up, you must raise your menu prices, expand dayparts, renew menu choice or you will not exist.
Kodak management, smart and hard working as they were, did not see the world changing, fortunately you do. Realize that change is good and necessary. Act now to challenge your assumption, create new revenue streams and increase profits.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.
Saturday, August 1, 2020
Friday, July 31, 2020
For the rest of you, think about this quote for a recent article: “
For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869
Thursday, July 30, 2020
Wednesday, July 29, 2020
Wawa intends to offer drive-thru service for the first time at a new store. So just what does that mean. Well according to Johnson it is the next level of service that Wawa is exploring extending to its customer based in an effort to expand fresh food and beverage sales while garnering new customers.
The new drive-thru location have three parking spaces reserved for curbside pickup as well. While the drive-thru hours would run from 6 a.m. to 8 p.m. for a limited menu of food and beverage items, including hoagies, Sizzli breakfast sandwiches, soup, coffee and smoothies to start.
Wawa said the new unit should be open by the end of this year. Its reported that the current planned model for the drive-thru will allow up to 19 vehicles to line up at an 88-square-foot drive-thru window.
Terri Micklin, Wawa's head of construction stated "We are hoping to learn from the layout, workflow and traffic flow at this location, as we continue to explore alternatives for longer term application to our stores post-COVID-19,". Note to accommodate the drive-thru, the site will have a smaller number of standard parking spaces and fuel islands.
Wawa predicts that 30 to 50 percent of the store's customers will utilize the drive-thru. Who are you selling what and how? What can you learn from Wawa? What is your AUV’s? Can you compete with Wawa?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
Tuesday, July 28, 2020
Casual dining restaurants, fast casual restaurants, and full-service restaurants are all competing now with the fast food drive-thru for customer takeout customers. If success does leave clues one clue that all food retailers must remember is ‘when the customer moves you must move with them’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Without incremental customer relevance chain restaurants capitulate customers, market share, and brand electricity according to Johnson. Driving new electricity into a legacy brand with a partnership is a good move and will accelerate the marketing messaging for all companies involved according to Johnson. How is your company positioning to grow your brand, the top, and bottom line?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, beer, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more like yesterday than tomorrow? Why?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.