The number one reoccurring irritant for consumers when shopping for groceries over the past 30 years is the length of time it takes to shop tied with the time it take to prepare a meal when cooking from scratch according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Now, Alltown Fresh has developed a new contactless way for customers to shop for fresh groceries and meals during the COVID-19 pandemic while reducing time in the store called ‘Fresh Crates program’. Here is how it works; customers place orders 24 hours in advance and pick up crates of fresh protein, produce or pantry items curbside the next day.
Here is the hook, Alltown Fresh has what they call ‘Meal Prep & Provisions”. They have pre-assembled meal prep kits to help get dinner on the table in minutes. Shoppers can place an order before noon to have their meal prep kit ready for pickup by 5 p.m. Prep kits serve a minimum of four people and include options such as taco night; teriyaki rice bowls; tomato soup and grilled cheese; chicken, broccoli, and pasta bake; and fresh falafel wraps.
Technology upgrades have elevated customers relevance at Alltown Fresh as they began offering curbside pickup of all menu items and delivery through Grubhub to deliver fresh food choices and menu items straight to customers' doors.
Local fresh food fast is a great message for any fresh food retailer and Alltown Fresh has strong relationships with local farms and purveyors to ensure a reliable supply of fresh food to four stores in Massachusetts and Connecticut. How are you helping consumer prepare dinner tonight?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.