When Starbucks formed a partnership with Nestle to drive incremental sales in retail aisles, the goal was simple, drive ‘at-home’ branded Starbucks sales while creating new electricity for the brand and product line according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Nestle’ is known as a manufacture of ‘better-for-you’ family foods in grocery stores that has it’s foundation in innovation and ‘health & wellness will this February in the US rollout more new Starbucks products.
The new Nestle’ line will strengthen Starbucks' coffee offering by giving customers the option to enjoy the beverage in the comfort of their homes. It includes, among others, cold brew concentrate, fresh brew coffee, and blends of Starbucks coffee with essential vitamins and golden turmeric extending the ‘halo’ of better for you with relevance for Starbucks into the home according to Johnson.
The new products extend the range, and will build upon the portfolio of innovation of the global coffee alliance, formed in August 2018, to create a revolutionary coffee experience for consumers. In 2019, Nestlé launched a range of 24 Starbucks products across various platforms, including coffee creamers in the US.
Success does leave clues and Starbucks is driving both relevance and new electricity with this partnership. Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, Online ordering, delivery, plant based foods, sampling, toy’s, beer, developing new brand relevance, fortified coffee, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more like yesterday than tomorrow? Why? Outside Eyes can delivery Inside Results.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.