Consumers demand for grocerant niche food continues to increase and one of the first detected platforms to address that demand was restaurant delivery services sector as readers of this blog known as RDS’s and a key player signing the first 7 national restaurant chains too online delivery contracts was Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® back in the day for cyberslice, cybermeals, and food.com.
When DoorDash launched DashPass, a subscription service that will give users unlimited delivery for $9.99 a month the value proposition for food delivery was forever changed according to Johnson. Simultaneously they launched a service called DoorDash Pickup that will let customers order from its app and pick up the food at the restaurant for free.
The goal for DoorDash was simple expand the company’s users base, while increasing customer frequency with its most loyal customers and customers certain restaurants. Once again as regular readers of this blog know the foodservice sector is dynamic not static and companies must evolve or simply fade away.
DoorDash Chief Operating Officer Christopher Payne stated that the services “introduce even more convenience and cost savings for customers,” … “We’re excited to see how these new offerings captivate our customers and drive incremental sales for our restaurant partners.”
DoorDash has expanded its last-mile delivery logistics service to more than 1,000 locations across the U.S. and Canada this year. Now with DashPass DoorDash is not simply a delivery service, they have evolved into a meal aggregation. The food delivery business model has evolved has your business model?
This model is nothing new as many of today’s chain restaurant C-level executive know as Johnson was out pushing this model back in the day as well but back in the day resisting the temptation to evolve was more important than evolving. Ah how times have changed. Are you looking for today’s ideations or tomorrows? In either case if you’re looking for success you like so many others have should call the Grocerant Guru®.
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant