While the line between restaurants, C-stores, Grocery store, Service Deli begins to blur one thing is crystal clear consumers want fresh food faster and the foundation of those options are found within the Grocerant Niche according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
While the drive thru was so successful in garnering customers in the United States today over 80% of all restaurant meals purchased are purchased at a quick service restaurant according to NPD. Restaurant companies have documented the success both grocery sector service deli’s and convenience store are have garnering customers. Empowered with digital hand held marketing smart phone platforms restaurants are elevated speed of service with grocerant niche tactics according to our Grocerant Guru®.
McDonald’s Mobile Order & Pay expedites the drive thru experience incorporating digital hand held marketing with customization and personalization. Mobile Order & Pay integrates all of Foodservice Solutions® FIVE P’s of Food Marketing with a customer relevant branded messaging.
Chipotle on the other hand is incorporating a second ‘make-line’ to prepared mobile orders to empower faster service. The 2,000th Panda Express’ that recently opened in New York City, cared out space for an Express Pickup Area for orders that were placed online.
All the while Dunkin’ Donuts’ is paring down its menu reducing options to help speed service and that just-revealed new prototype with a special location reserved for On-the-go-mobile ordering orders that from and integrated branded App.
While Starbucks sales seem to have stalled our Grocerant Guru® reminds us that Starbucks was first with order-and-pay-ahead that now accounts for over 29% of sales. Starbucks has also set up a separate area where digital customers can find their orders waiting. Starbucks continues to lead as they now have unveiled a takeout-only stores.
Casual dinning does not want to be left out Red Robin and Chili’s have all revealed plans to add curbside delivery with updated twists, such as incorporating geolocation technology to know when a customer has arrived. With Red Robin is going mobile to get even closer to the customer. Since 1991 Foodservice Solutions has been driving success in the grocerant niche are you tired of trial and error?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information