PLMA recently stated that “ Store brands have enjoyed an exceptional period of growth recently, as sales gains across all three of the major retail channels – supermarkets, drug chains and mass merchandisers – have outstripped national brands in consecutive sales quarters stretching back to the start of 2008. In the most recent quarter for which statistics are currently available, store brands posted overall sales growth of +2%, while national brand sales declined by -1.6%. Store brands today account for virtually one of every four products sold in supermarkets.”
Safeway, Kroger, Walgreens, 7 Eleven, Wawa and Sears are now all selling fresh prepared ready-to-eat and ready-to-heat grocerant food most of which is private label. Grocerant fresh prepared food is driving top line sales while building brand loyalty and customer frequency. PLMA will continue to flourish, while brand managers have found a new home within the grocerant niche of fresh prepared ready-to-eat and ready-to-heat food.
http://www.foodservice.com/articles/show.cfm?contentid=4112&title=Restaurant Consumer Discontinuity
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