Hand held food for immediate consumption has been the main stay for QSR’s throughout the world. The convenience store sector has been turning up the heat with grocerant niche Ready-2-Eat and Heat-N-Eat fresh and prepared food for several years and continues to lead all foodservice sectors with year or year same store sales increases.
There is not a company out there doing as good of job with new product introductions or LTO’s as Quick-Chek. Beginning Monday January 31st, Quick-Chek will offer “two breakfast subs at all its 125 locations throughout New Jersey and southern New York. The Breakfast Club contains scrambled eggs, ham, bacon, cheddar cheese and tomato with roasted tomato and garlic spread on a sub roll. The Cowboy "Steak & Eggs" contains scrambled eggs, shredded beef, provolone cheese and Bourbon BBQ sauce on a sub roll.
In addition, Quick-Chek will now feature built fresh-to-order Breakfast Burritos in a 10-inch tortilla. Recipes include Home Style Skillet with scrambled eggs, bacon, sausage, hash brown potatoes and shredded cheddar cheese; and Egg & Cheese with scrambled eggs and cheddar cheese.”
That is morning menu magic. The convenience store sector has utilized grocerant niche Ready-2-Eat and Heat-N-Eat fresh and prepared particularly quality hand held food for immediate consumption to re-image itself with the consumers.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant