Success does leave clues. If ever your wondering what is the next big thing in retail foodservice keep your eye on McDonald’s. We all know that McDonalds is the 30 lb gorilla in the grocerant niche.
We have all hear and learned from McDonalds. When they personalized their positioning “My McDonalds” the consumers responded and sales went up. In this era of sustainability, regionalization decentralization will be key to national chains long term success.
Leading the way again is McDonalds in five Southern California counties McDonalds has added “two new chicken sandwiches to the menu. The bold and spicy additions will be available at locations in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties.
The new offerings are designed to pack a punch. The Jalapeno Cheddar McChicken features a combination of spicy jalapeno peppers and white cheddar cheese; the Cheddar Onion McChicken sports caramelized onions and white cheddar. Both sandwiches come on toasted buns.”
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson