The Grocerant niche is a food focused platform for consumer meal customization, with the convenience of fast-food, the quality of full-service restaurant dinning without the hassle laboring around an entire grocery store. It’s the solution that is evolving across many retail food platforms empowering the consumer, simplifying the meal process while saving time starved consumer both time and money. Chain Restaurants, Convenience Stores, Grocery Stores and Chain Drug Stores are all offering meal component options.
Don’t discount the value of consumer choice or limit the world of “better for you”. Mix and match of small portion, fresh products, green packaging is making meal time a time of convenient meal participation, differentiation and individualization. The meal component can come from a restaurant, drug store, grocery store or convenience store.
Today you can find retail foodservice outlets that don’t offer seated dining rather they utilize call ahead and take-away or delivery only business template blending the benefits of different segments. In fact, according to a 2011 survey done by the National Restaurant Association, nearly half (47 percent) of adults said they would be likely to use a home delivery option if it was offered by a full-service restaurant.
In the same survey, more than one-third of adults (37 percent) agreed that purchasing meals from restaurants, take-out and delivery places make them more productive in their day-to-day lives. The Grocerant niche is consumer driven and garnering share of stomach from legacy retailers.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® or visit www.FoodserviceSolutions.us http://www.linkedin.com/in/grocerant, twitter.com/grocerant Email:Steve@FoodservicveSolutions.us