When you hear a CEO of any company is quoted saying “We’re going where our customer wants us to go” you know success is near. Well last week that is exactly what Michael K. Bloom, President and CEO of Family Dollar Stores said. Looks as if heat-N-eat and ready-2-eat food is the lynch pin of success for another retail sector.
Dollar Tree like Family Dollar is continuing to install freezers and coolers at additional stores this year “because frozen and refrigerated product drives traffic into our stores.” A company spokesperson said. Dollar Tree offers perishables and frozen foods at 2,220 stores — about half of its 4,351 total.
Branded fresh prepared ready-2-eat and heat-N-eat is redefining the food landscape. Walgreens, Rite Aid, 7 Eleven, Dollar Tree and Family Dollar are all going where the customers wants them to go! Is your company going somewhere new? Are you moving forward with the consumer?
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