When it comes to utilizing the 5P’s of food marketing one of the best examples in the industry is the one time global leader in the ready-2-eat and heat-N-eat grocerant niche KFC. Yum Brands KFC was a clear leader in introducing Take-Out and Take-Away food to consumers around the world.
Good brands stay relevant. However from time to time they may capitulate market share but good brands like KFC do so only because they created a niche category with over whelming consumer support and excitement that drove additional competitors into the category.
KFC rolled out what is believed to be the first Quick Service Restaurant reusable food container and can be seen above. When branding and product positioning are blended into the daily life of the consumer in a positive proactive way, the brand and the consumer are all the better. The reusable container can be placed in the microwave and top rack of the dishwasher.
KFC says “Reuse, Renew, Rejoice” we think that the reusable container is an industry advantage that is recyclable while being brand reinforcing. Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price play a key role in retail foodservice success today and KFC understands the interconnectivity of the 5P’s.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.