Food Shopping Destinations drive success. Trader Joe's and Whole Foods
provide positive proof that a private label food products continue to garner
favor with consumers. In a study release
June 1, 2012, by Perception Research Services found that 86% of consumers buy
Private Label products on a regular basis.
In fact, in two particular cases consumers go out of their way to buy
private label. Yes, those two cases were
Trader Joe’s and Whole Foods each known for high quality distinctive
offerings. The study suggests that with
proper innovation and focus, private label products can and do create value
while positioning a chain as a shopping destination with consumers.
Trader Joe’s and Whole Foods have created ready-2-eat and heat-N-eat fresh
prepared food items with qualitative differentiation as an entity with identity
that has help propel them into this private label leadership.
Last year industry wide several new food categories moved into the top tier
of private label products in large part to rapid rate of growth they were: Soft Drinks, Frozen Meals,Salty snacks, and Cookies.
Consumers are now looking for private label products as a personal
preference. This is a dramatic change
from just 10 years ago when consumer simply wanted to save a few $ cents. Fresh
prepared ready-2-eat food has helped evolve this niche. Both Whole Foods and Trader Joe’s are
benefiting from early leadership.
Outside
eyes can deliver top line sales and bottom line profits. Invite
Foodservice Solutions® to complete a grocerant program assessment, brand,
product placement or positioning assistance.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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