Retailers that blend in new avenues fresh food of distribution with traditional foods packaged with a “twist”, garner sales success. Ready-2-Eat and Heat-N-Eat fresh prepared food that can be portable (Take-Out, Take-Away) is now being sold at traditional restaurants, grocery stores, drug stores, C-stores and dollar stores.
The primary drives of Ready-2-Eat fresh prepared food are single adults. The United States Census reports that 50% of Americans over the age of 18 today in the U.S. are single, they are driving this trend.
In addition baby boomers also drive sales of new grocerant niche Ready-2-Eat and Heat-N-Eat fresh food. Demographic shifts particularly empty nesters living longer and living is smaller family units than ever before are going continue to drive this change for years to come.
Richard Cope was quoted saying “as people are working longer into retirement, there is a greater need for products geared towards vitality and health in a more senior workforce. “At the moment energy drinks, foods and snacks are marketed towards the youth market,” he said, “but they will become more about getting people through the day at an older age.”
We are entering a new era in food retailing. It is bringing new products and new avenues of distribution. Men are increasingly shopping for the family looking at products for the first time or for new products that either cater to traditional male preferences or new family focused products. Cope wonders “While retailers may presume they are pitching to women shopping for families, Cope questions whether there is a need for more masculine takes on health and value. Times are evolving and the grocerant niche is leading the pack in foodservice.
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