Once again garnering
new customers comes to those who embrace grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared food that can be mixed and matched into a perfect
meal and that’s exactly what Longo
Brothers Fruit Market is doing according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®.
Success
comes when you give consumer what they want well Longo Brothers Fruit Market began
testing a new in-store program to make it easier for customers to assemble all
of the components for a meal. Under the
pilot, launched Monday at Longo’s Maple Leaf Square store in Toronto, a
centrally located kiosk merchandises the fresh ingredients needed for a meal.
Shoppers can hand-select their produce, meats, starches and garnishes to create
a specific meal or follow a certain recipe.
Simply
put grocerant niche fresh food is a template for success and Longo’s is another
retailer edifying its relationship with the consumers enabling ‘Meal sizing’ is
adjustable so customers can buy ingredients to feed a single person or a dinner
party of 10 people, according to Vaughan, Ontario-based Longo’s. Recipes and
step-by-step cooking guides are available in-store and online.
Rosanne
Longo, consumer spokesperson and brand ambassador at Longo’s, stated "As
the grocery store model continues to evolve, we must focus on developing
programs that are both customer-centric and designed for the future of
retail," …"Through this program, we hope to create greater value
for our customers that will keep them returning to their favorite Longo's location."
Customization
and personalization are hallmarks of the grocerant niche and Longo’s noted that
the program offers a more personalized shopping experience that reflects the
needs of today’s on-the-go consumers. Plans call for the retailer to expand the
concept to all of its 33 stores in Ontario by the spring of 2020.
Priced
right Longo’s stores also offer a range of chef-made meal options through a
department called The Kitchen. Customers can choose from a rotating selection
of family weeknight dinners; family-size items or party trays; heat-and-eat
entrees and sides; $6, $8 and $10 individual meals; and lunch sandwiches and
salads.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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