When working from home what are you doing for lunch? Are you skipping lunch? Cooking Lunch, or are you going out to lunch? You just might think that lunch daypart has gotten lost in the shuffle between booked Zoom meetings, phone call and emails. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® its time to ‘look a customer a head’ and invite them into a comfort zone that is familiar, comfortable, and profitable.
Back in the day, (pre-pandemic), lunch could be the highlight of the workday for some employees, a networking event or b a sales call. COVID-19 has upended the mid-day daypart.
Well, Schlotzsky’s hopes to get people excited about lunch again with its new “Work From Home Lunch Upgrade” campaign. The idea came out of a survey the fast-casual chain conducted with more than 1,000 American adults.
The survey data showed that 50% of remote workers don't look forward to lunch as much as they did when working at the office, and 52% reported they are running out of ideas for what to eat while working from home. Thirty-one percent said their WFH lunches are 'nothing to brag about' and 36% felt their mother would be ashamed if she knew what they ate for lunch most days.
Newly remote workers also are finding it tough to carve out time for a lunch break, with 37% saying they eat lunch while working, often scrounging for leftovers. The top reasons they’re not taking a break? Too much work to do (42%) and juggling household responsibilities with work (34%).
Schlotzsky’s campaign aims to give away 5,000 free lunches and the chance to dine virtually with Brian Baumgartner, known for playing Kevin Malone on the sitcom “The Office.” Now that a familiar face with a new twist sure to garner the attention of consumers according to Johnson.
Additionally, every entry triggers a donation by Schlotzsky’s to Feeding Texas, one of the state’s anti-hunger organizations. Up to 5,000 meals will be donated.
With many in the workforce still forced to work-from-home, you should be looking a customer ahead, and finding your customer comfort zone. Schlotzsky’s goal is to reignite excitement around lunch, the chain no doubt hopes to re-engage customers and recoup some business. Do you want to do the same?
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter