McDonalds excels at expanding the brands
reach, relevance, while refreshing its look. That is the kind of restaurant industry
leadership that was needed to stop the customer count migration from
restaurants to other non-traditional fresh food retailers according to Steven Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®
while driving new electricity into brand messaging.
All restaurant brands increasingly need
to build lasting partnership to
drive top line sales and bottom-line profits according to Johnson. In a
battle for Share of Stomach branded retailers must have an understanding where
the consumers shop, when they are thirsty, hungry and what music is ‘hot’ with their
prime target customer.
So, McDonald’s
is a global brand, and is acting the way a global leader should by forming a
partnership / collaboration the ‘hottest music group in the world right now, 21st century global pop icons, BTS.
“The band has great memories with McDonald’s.
We’re excited about this collaboration and can’t wait to share the BTS Meal
with the world,” says BIGHIT
MUSIC, label of BTS.
Most of your kids know that since 2013, BTS
has topped charts and brought people together from all over the world through
their music and positive messages. Following the successful launch of
McDonald’s celebrity signature orders program last year, BTS is the latest icon
to have their signature menu items featured at participating restaurants.
However, they’ll be the first celebs to share their order with customers
worldwide. Meaning, for the first time since McDonald’s launched celebrity
signature orders, the BTS Meal will be available globally in nearly 50
countries.
Over the next few months, customers everywhere
will find themselves that much closer to their favorite artists.
“BTS truly lights up the world stage, uniting
people across the globe through their music,” says Morgan Flatley, Chief
Marketing Officer, McDonald’s USA. “We’re excited to bring customers even
closer to their beloved band in a way only McDonald’s can – through our
delicious food – when we introduce the BTS signature order on our menu next
month."
U.S. customers will be able to order the BTS
Meal in-restaurant, through contactless mobile order and pay in the McDonald’s
App, at the Drive Thru or via McDelivery. So, mark your calendars for May 26,
and be sure to keep an eye out on McDonald’s social channels (@mcdonalds) for
regular updates on the collab, including even more surprises in the coming
weeks.
How is your brand building new
electricity? According to Johnson, “Brand relevance is
in part driven with innovation in new menu related products in combination with
new avenues of distribution all of which are the platform for the new
electricity.”
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply and includes such things
as fresh foods, music, developing brands, unique urban hemp clothing,
grocerant positioning, fresh food messaging, autonomous delivery,
cashier-less retail, plates, glasses, cash-less payments, digital hand-held
marketing.
Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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